- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.99 | 17.75 | -37.22 | 0.16 | 60.0 | 23.08 | 0.3 | 57.89 | 42.86 | 0.22 | 57.14 | 83.33 | 8.04 | 35.88 | 96.06 | 15.08 | 34.09 | 127.57 | 11.06 | 33.45 | 192.04 | 65 | 0.0 | 0.0 |
| 23Q3 (19) | 1.69 | -15.92 | -51.99 | 0.1 | 0.0 | -33.33 | 0.19 | 0.0 | -9.52 | 0.14 | 0.0 | 7.69 | 5.92 | 18.93 | 38.86 | 11.24 | 18.93 | 88.45 | 8.28 | 18.93 | 124.31 | 65 | 0.0 | 3.17 |
| 23Q2 (18) | 2.01 | -18.29 | -12.99 | 0.1 | -9.09 | -33.33 | 0.19 | 0.0 | 11.76 | 0.14 | 16.67 | 27.27 | 4.98 | 11.26 | -23.38 | 9.45 | 22.39 | 28.45 | 6.97 | 42.79 | 46.27 | 65 | 0.0 | 3.17 |
| 23Q1 (17) | 2.46 | -22.4 | 32.26 | 0.11 | -15.38 | -15.38 | 0.19 | -9.52 | 46.15 | 0.12 | 0.0 | 50.0 | 4.47 | 9.04 | -36.02 | 7.72 | 16.59 | 10.51 | 4.88 | 28.86 | 13.41 | 65 | 0.0 | 3.17 |
| 22Q4 (16) | 3.17 | -9.94 | 84.3 | 0.13 | -13.33 | -7.14 | 0.21 | 0.0 | 31.25 | 0.12 | -7.69 | 33.33 | 4.10 | -3.76 | -49.62 | 6.62 | 11.04 | -28.79 | 3.79 | 2.5 | -27.66 | 65 | 3.17 | 3.17 |
| 22Q3 (15) | 3.52 | 52.38 | 60.0 | 0.15 | 0.0 | 15.38 | 0.21 | 23.53 | 31.25 | 0.13 | 18.18 | 85.71 | 4.26 | -34.38 | -27.88 | 5.97 | -18.93 | -17.97 | 3.69 | -22.44 | 16.07 | 63 | 0.0 | 34.04 |
| 22Q2 (14) | 2.31 | 24.19 | 35.88 | 0.15 | 15.38 | 25.0 | 0.17 | 30.77 | 41.67 | 0.11 | 37.5 | 83.33 | 6.49 | -7.09 | -8.01 | 7.36 | 5.29 | 4.26 | 4.76 | 10.71 | 34.92 | 63 | 0.0 | 34.04 |
| 22Q1 (13) | 1.86 | 8.14 | 34.78 | 0.13 | -7.14 | 44.44 | 0.13 | -18.75 | 18.18 | 0.08 | -11.11 | 14.29 | 6.99 | -14.13 | 7.17 | 6.99 | -24.87 | -12.32 | 4.30 | -17.8 | -15.21 | 63 | 0.0 | 34.04 |
| 21Q4 (12) | 1.72 | -21.82 | 28.36 | 0.14 | 7.69 | 40.0 | 0.16 | 0.0 | 45.45 | 0.09 | 28.57 | 80.0 | 8.14 | 37.75 | 9.07 | 9.30 | 27.91 | 13.32 | 5.23 | 64.45 | 40.23 | 63 | 34.04 | 34.04 |
| 21Q3 (11) | 2.2 | 29.41 | 40.13 | 0.13 | 8.33 | 30.0 | 0.16 | 33.33 | 33.33 | 0.07 | 16.67 | 40.0 | 5.91 | -16.29 | -7.23 | 7.27 | 3.03 | -4.85 | 3.18 | -9.85 | -0.09 | 47 | 0.0 | -6.0 |
| 21Q2 (10) | 1.7 | 23.19 | -29.75 | 0.12 | 33.33 | -20.0 | 0.12 | 9.09 | -40.0 | 0.06 | -14.29 | 0.0 | 7.06 | 8.24 | 13.88 | 7.06 | -11.44 | -14.59 | 3.53 | -30.42 | 42.35 | 47 | 0.0 | -6.0 |
| 21Q1 (9) | 1.38 | 2.99 | 0 | 0.09 | -10.0 | 0 | 0.11 | 0.0 | 0 | 0.07 | 40.0 | 0 | 6.52 | -12.61 | 0 | 7.97 | -2.9 | 0 | 5.07 | 35.94 | 0 | 47 | 0.0 | 0 |
| 20Q4 (8) | 1.34 | -14.65 | 0 | 0.1 | 0.0 | 0 | 0.11 | -8.33 | 0 | 0.05 | 0.0 | 0 | 7.46 | 17.16 | 0 | 8.21 | 7.4 | 0 | 3.73 | 17.16 | 0 | 47 | -6.0 | 0 |
| 20Q3 (7) | 1.57 | -35.12 | 0 | 0.1 | -33.33 | 0 | 0.12 | -40.0 | 0 | 0.05 | -16.67 | 0 | 6.37 | 2.76 | 0 | 7.64 | -7.52 | 0 | 3.18 | 28.45 | 0 | 50 | 0.0 | 0 |
| 20Q2 (6) | 2.42 | 0 | 0 | 0.15 | 0 | 0 | 0.2 | 0 | 0 | 0.06 | 0 | 0 | 6.20 | 0 | 0 | 8.26 | 0 | 0 | 2.48 | 0 | 0 | 50 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.15 | -25.02 | 0.47 | -17.54 | 0.87 | 22.54 | 0.62 | 40.91 | 5.77 | 9.98 | 10.67 | 63.43 | 7.61 | 87.94 | 65 | 0.0 |
| 2022 (9) | 10.87 | 55.29 | 0.57 | 16.33 | 0.71 | 31.48 | 0.44 | 57.14 | 5.24 | -25.09 | 6.53 | -15.33 | 4.05 | 1.2 | 65 | 3.17 |
| 2021 (8) | 7.0 | 31.09 | 0.49 | 36.11 | 0.54 | 25.58 | 0.28 | 75.0 | 7.00 | 3.83 | 7.71 | -4.2 | 4.00 | 33.5 | 63 | 34.04 |
| 2020 (7) | 5.34 | 4.71 | 0.36 | 12.5 | 0.43 | 13.16 | 0.16 | 100.0 | 6.74 | 7.44 | 8.05 | 8.07 | 3.00 | 91.01 | 47 | -6.0 |
| 2019 (6) | 5.1 | -2.3 | 0.32 | 0.0 | 0.38 | 8.57 | 0.08 | 14.29 | 6.27 | 2.35 | 7.45 | 11.13 | 1.57 | 16.97 | 50 | 11.11 |
| 2018 (5) | 5.22 | 1.56 | 0.32 | -3.03 | 0.35 | 12.9 | 0.07 | 40.0 | 6.13 | -4.52 | 6.70 | 11.17 | 1.34 | 37.85 | 45 | 25.0 |
| 2017 (4) | 5.14 | 12.23 | 0.33 | 6.45 | 0.31 | 19.23 | 0.05 | 66.67 | 6.42 | -5.15 | 6.03 | 6.24 | 0.97 | 48.51 | 36 | 33.33 |
| 2016 (3) | 4.58 | 4.09 | 0.31 | 34.78 | 0.26 | 136.36 | 0.03 | -25.0 | 6.77 | 29.49 | 5.68 | 127.07 | 0.66 | -27.95 | 27 | 0 |
| 2015 (2) | 4.4 | -36.14 | 0.23 | -37.84 | 0.11 | -59.26 | 0.04 | 33.33 | 5.23 | -2.66 | 2.50 | -36.2 | 0.91 | 108.79 | 0 | 0 |
| 2014 (1) | 6.89 | 0 | 0.37 | 0 | 0.27 | 0 | 0.03 | 0 | 5.37 | 0 | 3.92 | 0 | 0.44 | 0 | 0 | 0 |
