- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.81 | -6.08 | -33.02 | 0.23 | 4.55 | -14.81 | 0.51 | -19.05 | 2.0 | 0.04 | 33.33 | 0.0 | 2.13 | 11.32 | 27.19 | 4.72 | -13.81 | 52.29 | 0.37 | 41.97 | 49.31 | 514 | 0.0 | 0.0 |
| 23Q3 (19) | 11.51 | -21.38 | -47.75 | 0.22 | 15.79 | -40.54 | 0.63 | 152.0 | 0.0 | 0.03 | 0.0 | -25.0 | 1.91 | 47.28 | 13.8 | 5.47 | 220.53 | 91.4 | 0.26 | 27.19 | 43.55 | 514 | 0.0 | -10.3 |
| 23Q2 (18) | 14.64 | -4.69 | -47.84 | 0.19 | 11.76 | -51.28 | 0.25 | -34.21 | -71.91 | 0.03 | 50.0 | -57.14 | 1.30 | 17.26 | -6.59 | 1.71 | -30.97 | -46.14 | 0.20 | 57.38 | -17.83 | 514 | 0.0 | -10.3 |
| 23Q1 (17) | 15.36 | -4.83 | -37.48 | 0.17 | -37.04 | -46.88 | 0.38 | -24.0 | -55.29 | 0.02 | -50.0 | -60.0 | 1.11 | -33.84 | -15.02 | 2.47 | -20.14 | -28.49 | 0.13 | -47.46 | -36.02 | 514 | 0.0 | -10.3 |
| 22Q4 (16) | 16.14 | -26.74 | -16.68 | 0.27 | -27.03 | 3.85 | 0.5 | -20.63 | -19.35 | 0.04 | 0.0 | 33.33 | 1.67 | -0.4 | 24.63 | 3.10 | 8.33 | -3.22 | 0.25 | 36.49 | 60.02 | 514 | -10.3 | -10.3 |
| 22Q3 (15) | 22.03 | -21.52 | 16.93 | 0.37 | -5.13 | 15.62 | 0.63 | -29.21 | 5.0 | 0.04 | -42.86 | 300.0 | 1.68 | 20.88 | -1.12 | 2.86 | -9.81 | -10.2 | 0.18 | -27.19 | 242.08 | 573 | 0.0 | 38.74 |
| 22Q2 (14) | 28.07 | 14.25 | 53.81 | 0.39 | 21.88 | 62.5 | 0.89 | 4.71 | 78.0 | 0.07 | 40.0 | 133.33 | 1.39 | 6.68 | 5.65 | 3.17 | -8.35 | 15.73 | 0.25 | 22.54 | 51.7 | 573 | 0.0 | 38.74 |
| 22Q1 (13) | 24.57 | 26.85 | 45.13 | 0.32 | 23.08 | 60.0 | 0.85 | 37.1 | 51.79 | 0.05 | 66.67 | 150.0 | 1.30 | -2.97 | 10.25 | 3.46 | 8.08 | 4.59 | 0.20 | 31.39 | 72.26 | 573 | 0.0 | 38.74 |
| 21Q4 (12) | 19.37 | 2.81 | 53.0 | 0.26 | -18.75 | 73.33 | 0.62 | 3.33 | 29.17 | 0.03 | 200.0 | -62.5 | 1.34 | -20.97 | 13.29 | 3.20 | 0.51 | -15.58 | 0.15 | 191.79 | -75.49 | 573 | 38.74 | 38.74 |
| 21Q3 (11) | 18.84 | 3.23 | 31.93 | 0.32 | 33.33 | 88.24 | 0.6 | 20.0 | 62.16 | 0.01 | -66.67 | -85.71 | 1.70 | 29.16 | 42.68 | 3.18 | 16.24 | 22.91 | 0.05 | -67.71 | -89.17 | 413 | 0.0 | -2.59 |
| 21Q2 (10) | 18.25 | 7.8 | 48.01 | 0.24 | 20.0 | 41.18 | 0.5 | -10.71 | 35.14 | 0.03 | 50.0 | -57.14 | 1.32 | 11.32 | -4.62 | 2.74 | -17.17 | -8.7 | 0.16 | 39.15 | -71.05 | 413 | 0.0 | -2.59 |
| 21Q1 (9) | 16.93 | 33.73 | 24.67 | 0.2 | 33.33 | -4.76 | 0.56 | 16.67 | 47.37 | 0.02 | -75.0 | -71.43 | 1.18 | -0.3 | -23.61 | 3.31 | -12.76 | 18.21 | 0.12 | -81.31 | -77.08 | 413 | 0.0 | 8.4 |
| 20Q4 (8) | 12.66 | -11.34 | -21.37 | 0.15 | -11.76 | -28.57 | 0.48 | 29.73 | 77.78 | 0.08 | 14.29 | 0.0 | 1.18 | -0.47 | -9.16 | 3.79 | 46.33 | 126.08 | 0.63 | 28.91 | 27.17 | 413 | -2.59 | 8.4 |
| 20Q3 (7) | 14.28 | 15.82 | -15.85 | 0.17 | 0.0 | -22.73 | 0.37 | 0.0 | -2.63 | 0.07 | 0.0 | 0.0 | 1.19 | -13.66 | -8.17 | 2.59 | -13.66 | 15.71 | 0.49 | -13.66 | 18.84 | 424 | 0.0 | 11.29 |
| 20Q2 (6) | 12.33 | -9.2 | -18.18 | 0.17 | -19.05 | -22.73 | 0.37 | -2.63 | 8.82 | 0.07 | 0.0 | 16.67 | 1.38 | -10.84 | -5.56 | 3.00 | 7.24 | 33.01 | 0.57 | 10.14 | 42.59 | 424 | 11.29 | 11.29 |
| 20Q1 (5) | 13.58 | -15.65 | -12.67 | 0.21 | 0.0 | -4.55 | 0.38 | 40.74 | -2.56 | 0.07 | -12.5 | 16.67 | 1.55 | 18.56 | 9.3 | 2.80 | 66.86 | 11.57 | 0.52 | 3.74 | 33.59 | 381 | 0.0 | 0.0 |
| 19Q4 (4) | 16.1 | -5.13 | 0.0 | 0.21 | -4.55 | 0.0 | 0.27 | -28.95 | 0.0 | 0.08 | 14.29 | 0.0 | 1.30 | 0.61 | 0.0 | 1.68 | -25.11 | 0.0 | 0.50 | 20.46 | 0.0 | 381 | 0.0 | 0.0 |
| 19Q3 (3) | 16.97 | 12.61 | 0.0 | 0.22 | 0.0 | 0.0 | 0.38 | 11.76 | 0.0 | 0.07 | 16.67 | 0.0 | 1.30 | -11.2 | 0.0 | 2.24 | -0.75 | 0.0 | 0.41 | 3.6 | 0.0 | 381 | 0.0 | 0.0 |
| 19Q2 (2) | 15.07 | -3.09 | 0.0 | 0.22 | 0.0 | 0.0 | 0.34 | -12.82 | 0.0 | 0.06 | 0.0 | 0.0 | 1.46 | 3.19 | 0.0 | 2.26 | -10.04 | 0.0 | 0.40 | 3.19 | 0.0 | 381 | 0.0 | 0.0 |
| 19Q1 (1) | 15.55 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 2.51 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 381 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 52.32 | -42.39 | 0.81 | -40.0 | 1.78 | -37.98 | 0.13 | -38.1 | 1.55 | 4.15 | 3.40 | 7.66 | 0.25 | 7.46 | 514 | 0.0 |
| 2022 (9) | 90.82 | 23.75 | 1.35 | 33.66 | 2.87 | 25.88 | 0.21 | 133.33 | 1.49 | 8.01 | 3.16 | 1.72 | 0.23 | 88.55 | 514 | -10.3 |
| 2021 (8) | 73.39 | 38.86 | 1.01 | 44.29 | 2.28 | 42.5 | 0.09 | -68.97 | 1.38 | 3.9 | 3.11 | 2.62 | 0.12 | -77.65 | 573 | 38.74 |
| 2020 (7) | 52.85 | -17.03 | 0.7 | -18.6 | 1.6 | 15.94 | 0.29 | 11.54 | 1.32 | -1.89 | 3.03 | 39.74 | 0.55 | 34.44 | 413 | -2.59 |
| 2019 (6) | 63.7 | 0.93 | 0.86 | 0.0 | 1.38 | 17.95 | 0.26 | 18.18 | 1.35 | -0.93 | 2.17 | 16.86 | 0.41 | 17.09 | 424 | 11.29 |
| 2018 (5) | 63.11 | 26.7 | 0.86 | 16.22 | 1.17 | -17.02 | 0.22 | 46.67 | 1.36 | -8.28 | 1.85 | -34.51 | 0.35 | 15.76 | 381 | -0.26 |
| 2017 (4) | 49.81 | 24.71 | 0.74 | 1.37 | 1.41 | 2.92 | 0.15 | 275.0 | 1.49 | -18.72 | 2.83 | -17.47 | 0.30 | 200.69 | 382 | 22.44 |
| 2016 (3) | 39.94 | 2.25 | 0.73 | 4.29 | 1.37 | 12.3 | 0.04 | 0.0 | 1.83 | 1.99 | 3.43 | 9.82 | 0.10 | -2.2 | 312 | 1.3 |
| 2015 (2) | 39.06 | 31.6 | 0.7 | 7.69 | 1.22 | 28.42 | 0.04 | 0.0 | 1.79 | -18.17 | 3.12 | -2.42 | 0.10 | -24.01 | 308 | 1.32 |
| 2014 (1) | 29.68 | 23.62 | 0.65 | 35.42 | 0.95 | 33.8 | 0.04 | -55.56 | 2.19 | 0 | 3.20 | 0 | 0.13 | 0 | 304 | 68.89 |
