- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.82 | 5.57 | -21.34 | 0.07 | -30.0 | -22.22 | 1.26 | -0.79 | 1.61 | 0.08 | 0.0 | -50.0 | 1.03 | -33.7 | -1.12 | 18.48 | -6.02 | 29.18 | 1.17 | -5.28 | -36.44 | 0 | 0 | 0 |
| 23Q3 (19) | 6.46 | -8.11 | -21.03 | 0.1 | 42.86 | 11.11 | 1.27 | -6.62 | 1.6 | 0.08 | 0.0 | -11.11 | 1.55 | 55.46 | 40.69 | 19.66 | 1.62 | 28.65 | 1.24 | 8.82 | 12.56 | 0 | 0 | 0 |
| 23Q2 (18) | 7.03 | 7.16 | -20.48 | 0.07 | 0.0 | -30.0 | 1.36 | 1.49 | 3.82 | 0.08 | 0.0 | -20.0 | 1.00 | -6.69 | -11.98 | 19.35 | -5.29 | 30.55 | 1.14 | -6.69 | 0.6 | 0 | 0 | 0 |
| 23Q1 (17) | 6.56 | -24.34 | -23.81 | 0.07 | -22.22 | -22.22 | 1.34 | 8.06 | 7.2 | 0.08 | -50.0 | -11.11 | 1.07 | 2.79 | 2.08 | 20.43 | 42.82 | 40.7 | 1.22 | -33.92 | 16.67 | 0 | 0 | 0 |
| 22Q4 (16) | 8.67 | 5.99 | 2.12 | 0.09 | 0.0 | 0.0 | 1.24 | -0.8 | 2.48 | 0.16 | 77.78 | 100.0 | 1.04 | -5.65 | -2.08 | 14.30 | -6.41 | 0.35 | 1.85 | 67.73 | 95.85 | 0 | 0 | 0 |
| 22Q3 (15) | 8.18 | -7.47 | 4.87 | 0.09 | -10.0 | 0.0 | 1.25 | -4.58 | 6.84 | 0.09 | -10.0 | 12.5 | 1.10 | -2.74 | -4.65 | 15.28 | 3.12 | 1.87 | 1.10 | -2.74 | 7.27 | 0 | 0 | 0 |
| 22Q2 (14) | 8.84 | 2.67 | 0.23 | 0.1 | 11.11 | 0.0 | 1.31 | 4.8 | 9.17 | 0.1 | 11.11 | 25.0 | 1.13 | 8.22 | -0.23 | 14.82 | 2.07 | 8.92 | 1.13 | 8.22 | 24.72 | 0 | 0 | 0 |
| 22Q1 (13) | 8.61 | 1.41 | 10.38 | 0.09 | 0.0 | 12.5 | 1.25 | 3.31 | 6.84 | 0.09 | 12.5 | 0.0 | 1.05 | -1.39 | 1.92 | 14.52 | 1.87 | -3.21 | 1.05 | 10.93 | -9.41 | 0 | 0 | 0 |
| 21Q4 (12) | 8.49 | 8.85 | 5.2 | 0.09 | 0.0 | 0.0 | 1.21 | 3.42 | 11.01 | 0.08 | 0.0 | 0.0 | 1.06 | -8.13 | -4.95 | 14.25 | -4.99 | 5.52 | 0.94 | -8.13 | -4.95 | 0 | 0 | 0 |
| 21Q3 (11) | 7.8 | -11.56 | 8.64 | 0.09 | -10.0 | 116.67 | 1.17 | -2.5 | -29.09 | 0.08 | 0.0 | 0.0 | 1.15 | 1.77 | 115.34 | 15.00 | 10.25 | -34.73 | 1.03 | 13.08 | -7.95 | 0 | 0 | 0 |
| 21Q2 (10) | 8.82 | 13.08 | -33.03 | 0.1 | 25.0 | -86.67 | 1.2 | 2.56 | -17.24 | 0.08 | -11.11 | -52.94 | 1.13 | 10.54 | -80.09 | 13.61 | -9.3 | 23.57 | 0.91 | -21.39 | -29.73 | 0 | 0 | 0 |
| 21Q1 (9) | 7.8 | -3.35 | 0 | 0.08 | -11.11 | 0 | 1.17 | 7.34 | 0 | 0.09 | 12.5 | 0 | 1.03 | -8.03 | 0 | 15.00 | 11.06 | 0 | 1.15 | 16.39 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 8.07 | 12.4 | 0 | 0.09 | 116.67 | 0 | 1.09 | -33.94 | 0 | 0.08 | 0.0 | 0 | 1.12 | 114.83 | 0 | 13.51 | -41.22 | 0 | 0.99 | -11.03 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 7.18 | -45.48 | 0 | -0.54 | -172.0 | 0 | 1.65 | 13.79 | 0 | 0.08 | -52.94 | 0 | -7.52 | -232.07 | 0 | 22.98 | 108.73 | 0 | 1.11 | -13.68 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 13.17 | 0 | 0 | 0.75 | 0 | 0 | 1.45 | 0 | 0 | 0.17 | 0 | 0 | 5.69 | 0 | 0 | 11.01 | 0 | 0 | 1.29 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.87 | -21.66 | 0.31 | -18.42 | 5.23 | 3.56 | 0.32 | -25.58 | 1.15 | 4.14 | 19.46 | 32.2 | 1.19 | -5.0 | 0 | 0 |
| 2022 (9) | 34.3 | 4.22 | 0.38 | 2.7 | 5.05 | 6.32 | 0.43 | 30.3 | 1.11 | -1.46 | 14.72 | 2.01 | 1.25 | 25.02 | 0 | 0 |
| 2021 (8) | 32.91 | 15.8 | 0.37 | 23.33 | 4.75 | 13.37 | 0.33 | -2.94 | 1.12 | 6.51 | 14.43 | -2.1 | 1.00 | -16.18 | 0 | 0 |
| 2020 (7) | 28.42 | -3.04 | 0.3 | -83.33 | 4.19 | 43.49 | 0.34 | -8.11 | 1.06 | -82.81 | 14.74 | 47.99 | 1.20 | -5.23 | 0 | 0 |
| 2019 (6) | 29.31 | -15.8 | 1.8 | -3.23 | 2.92 | -7.89 | 0.37 | -5.13 | 6.14 | 14.93 | 9.96 | 9.4 | 1.26 | 12.67 | 0 | 0 |
| 2018 (5) | 34.81 | 13.91 | 1.86 | 19.23 | 3.17 | 12.81 | 0.39 | 5.41 | 5.34 | 4.67 | 9.11 | -0.96 | 1.12 | -7.46 | 0 | 0 |
| 2017 (4) | 30.56 | 0 | 1.56 | 0 | 2.81 | 0 | 0.37 | 0 | 5.10 | 0 | 9.20 | 0 | 1.21 | 0 | 0 | 0 |
