玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.32-28.170.870.11-15.3837.50.27-15.62-6.90.21-25.0-32.264.7417.8136.3111.6417.47-7.79.054.42-32.845400.00.0
23Q3 (19)3.2315.36-5.830.1362.5-18.750.326.67-11.110.287.69-6.674.0240.87-13.729.91-7.53-5.618.67-6.64-0.895400.0-1.1
23Q2 (18)2.834.62-29.290.080.0-27.270.30.0-21.050.26-7.14-18.752.86-25.712.8610.71-25.7111.659.29-31.0214.915400.0-1.1
23Q1 (17)2.08-9.57-36.780.080.0-20.00.33.45-6.250.28-9.6816.673.8510.5826.5414.4214.3948.2913.46-0.1284.545400.0-1.1
22Q4 (16)2.3-32.94-34.660.08-50.0-33.330.29-19.44-9.380.313.33-3.123.48-25.432.0312.6120.1338.713.4854.148.26540-1.1-1.1
22Q3 (15)3.43-13.38-11.830.1645.4577.780.36-5.2612.50.3-6.253.454.6667.93101.6210.509.3827.598.758.2417.325460.0-3.02
22Q2 (14)3.9620.368.790.1110.010.00.3818.7518.750.3233.3314.292.78-8.611.119.60-1.349.158.0810.775.055460.0-3.02
22Q1 (13)3.29-6.5327.030.1-16.6742.860.320.010.340.24-25.04.353.04-10.8412.469.736.99-13.137.29-19.76-17.855460.0-3.02
21Q4 (12)3.52-9.514.760.1233.3320.00.320.03.230.3210.3414.293.4147.3514.559.0910.51-1.479.0921.949.09546-3.02-3.02
21Q3 (11)3.896.87-6.040.09-10.012.50.320.06.670.293.5720.832.31-15.7819.738.23-6.4313.527.46-3.0828.65630.02.74
21Q2 (10)3.6440.5426.390.142.8642.860.3210.3418.520.2821.7416.672.751.6513.038.79-21.49-6.237.69-13.38-7.695630.02.74
21Q1 (9)2.59-22.9268.180.07-30.016.670.29-6.4511.540.23-17.869.522.70-9.19-30.6311.2021.36-33.688.886.56-34.885630.0-3.43
20Q4 (8)3.36-18.8436.590.125.0-9.090.313.33-3.120.2816.670.02.9854.02-33.449.2327.32-29.078.3343.75-26.795632.74-3.43
20Q3 (7)4.1443.7534.420.0814.29-20.00.311.1115.380.240.0-20.01.93-20.5-40.487.25-22.71-14.165.80-30.43-40.485480.0-6.0
20Q2 (6)2.8887.01-2.370.0716.67-12.50.273.85-10.00.2414.29-11.112.43-37.62-10.379.38-44.47-7.818.33-38.89-8.95548-6.0-6.0
20Q1 (5)1.54-37.4-44.00.06-45.450.00.26-18.750.00.21-25.0-16.03.90-12.8778.5716.8829.7978.5713.6419.8150.05830.00.0
19Q4 (4)2.46-20.130.00.1110.00.00.3223.080.00.28-6.670.04.4737.720.013.0154.10.011.3816.860.05830.00.0
19Q3 (3)3.084.410.00.125.00.00.26-13.330.00.311.110.03.2519.720.08.44-16.990.09.746.420.05830.00.0
19Q2 (2)2.957.270.00.0833.330.00.315.380.00.278.00.02.7124.290.010.177.560.09.150.680.05830.00.0
19Q1 (1)2.750.00.00.060.00.00.260.00.00.250.00.02.180.00.09.450.00.09.090.00.05830.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)10.43-19.710.4-11.111.19-11.851.03-11.213.8410.7111.419.789.8810.595400.0
2022 (9)12.99-4.840.4515.381.358.01.163.573.4621.2510.3913.498.938.83540-1.1
2021 (8)13.6514.420.3921.881.258.71.1216.672.866.529.16-5.08.211.97546-3.02
2020 (7)11.936.230.32-8.571.150.00.96-12.732.68-13.949.64-5.878.05-17.855632.74
2019 (6)11.23-8.180.3516.671.15-0.861.117.023.1227.0610.247.979.8027.44548-6.0
2018 (5)12.232.090.311.111.16-0.850.9418.992.458.849.48-2.887.6916.565832.82
2017 (4)11.983.10.278.01.17-4.10.79-1.252.254.759.77-6.986.59-4.22567-14.35
2016 (3)11.62313.520.25212.51.22388.00.8247.832.15-24.4310.5018.016.88-15.896620
2015 (2)2.8142.640.0814.290.2578.570.23130.02.85-19.888.9025.198.1961.2500
2014 (1)1.9700.0700.1400.103.5507.1105.08000

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