玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)9.93-5.79-18.00.68-4.23-9.330.7610.14-16.480.42.56-4.766.851.6610.577.6516.911.854.038.8616.159620.00.0
23Q3 (19)10.543.43-22.390.71-6.581.430.696.15-15.850.3918.188.336.74-9.6830.686.552.638.423.7014.2639.589620.09.19
23Q2 (18)10.19-10.77-8.860.762.7-2.560.65-7.1425.00.330.06.457.4615.16.96.384.0737.143.2412.0716.799620.09.19
23Q1 (17)11.42-5.7-12.090.74-1.33-5.130.7-23.0827.270.33-21.43-2.946.484.637.916.13-18.4344.772.89-16.6810.49620.09.19
22Q4 (16)12.11-10.8220.140.757.1420.970.9110.9865.450.4216.6710.536.1920.150.697.5124.4537.723.4730.83-8.09629.199.19
22Q3 (15)13.5821.4720.180.7-10.261.450.8257.6949.090.3616.1324.145.15-26.12-15.586.0429.8224.062.65-4.393.38810.0-1.67
22Q2 (14)11.18-13.938.020.780.016.420.52-5.45-13.330.31-8.820.06.9816.197.784.659.85-19.772.775.94-7.428810.0-1.67
22Q1 (13)12.9928.8714.650.7825.819.860.550.0-11.290.34-10.53-22.736.00-2.38-4.184.23-22.4-22.632.62-30.57-32.68810.0-1.67
21Q4 (12)10.08-10.82.650.62-10.146.90.550.017.020.3831.03-35.596.150.734.145.4612.114.03.7746.89-37.25881-1.67-1.67
21Q3 (11)11.39.1823.630.692.9940.820.55-8.3325.00.29-6.45-43.146.11-5.6713.94.87-16.041.112.57-14.32-54.018960.0-2.08
21Q2 (10)10.35-8.6553.560.67-5.6336.730.6-3.2342.860.31-29.55-16.226.473.3-10.965.805.94-6.973.00-22.87-45.448960.0-2.08
21Q1 (9)11.3315.3819.890.7122.4122.410.6231.9124.00.44-25.42-6.386.276.12.15.4714.333.423.88-35.36-21.928960.0-2.93
20Q4 (8)9.827.445.820.5818.37-13.430.476.82-20.340.5915.6915.695.9110.17-18.194.79-0.58-24.726.017.689.32896-2.08-2.93
20Q3 (7)9.1435.61-11.350.490.0-22.220.444.76-13.730.5137.8430.775.36-26.26-12.274.81-22.75-2.685.581.6447.519150.0-0.87
20Q2 (6)6.74-28.68-30.30.49-15.52-16.950.42-16.0-17.650.37-21.28-13.957.2718.4519.156.2317.7718.155.4910.3823.45915-0.87-0.87
20Q1 (5)9.451.835.00.58-13.435.450.5-15.25-3.850.47-7.8446.886.14-14.990.435.29-16.78-8.424.97-9.539.889230.00.0
19Q4 (4)9.28-9.990.00.676.350.00.5915.690.00.5130.770.07.2218.150.06.3628.530.05.5045.280.09230.00.0
19Q3 (3)10.316.620.00.636.780.00.510.00.00.39-9.30.06.110.150.04.95-6.210.03.78-14.930.09230.00.0
19Q2 (2)9.677.440.00.597.270.00.51-1.920.00.4334.380.06.10-0.160.05.27-8.720.04.4525.060.09230.00.0
19Q1 (1)9.00.00.00.550.00.00.520.00.00.320.00.06.110.00.05.780.00.03.560.00.09230.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)42.08-15.62.89-3.992.80.361.451.46.8713.766.6518.913.4520.159620.0
2022 (9)49.8615.793.0112.312.7919.741.430.76.04-3.05.603.412.87-13.039629.19
2021 (8)43.0622.52.6825.232.3327.321.42-26.426.222.235.413.933.30-39.94881-1.67
2020 (7)35.15-8.132.14-12.31.83-13.681.9317.686.09-4.545.21-6.045.4928.1896-2.08
2019 (6)38.2611.642.4410.412.122.911.6441.386.38-1.115.54-7.824.2926.64915-0.87
2018 (5)34.272.762.215.242.065.641.163.576.452.416.012.813.380.799230.44
2017 (4)33.3524.632.141.891.9541.31.1221.746.3013.855.8513.383.36-2.32919-0.54
2016 (3)26.7621.21.48-0.671.3830.190.9231.435.53-18.045.167.423.448.449246.57
2015 (2)22.089.741.4912.031.0615.220.752.176.752.094.804.993.1738.6786713.93
2014 (1)20.1240.211.3300.9200.4606.6104.5702.2907610.0

財務分析相關資訊

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。