玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)32.13-7.49-9.52-13.83-392.17-805.61-27.50-1007.59-2050.35-25.71-1153.69-490.73-4.26-1026.09-432.81-1.80-550.0-343.240.08-11.11-11.11-17.88-262.55-286.44115.912.45-2.3451.02151.02-61.7351.02-74.49253.0640.1018.8941.0
23Q3 (19)34.737.9612.29-2.8183.2562.133.03115.07-31.762.44109.890.00.46113.37-2.130.40127.5914.290.0928.5712.511.00221.82-12.0113.14-2.4-10.85-100.00-219.2337.5200.001140.0-23.0833.73-20.971.26
23Q2 (18)32.17-10.5613.76-16.78-457.483.4-20.10-363.13-109.59-24.66-642.77-178.96-3.44-493.1-186.67-1.45-1350.0-326.470.07-12.516.67-9.03-299.78-438.2115.927.49-18.9183.8725.81-54.8416.13-51.61118.8242.6827.75-4.9
23Q1 (17)35.971.330.37-3.01-253.5780.71-4.34-407.845.34-3.32-150.4671.23-0.58-145.3168.31-0.10-113.5183.610.08-11.1133.334.52-52.87167.46107.84-9.14-24.5566.67-50.0-66.6733.33200.0133.3333.4117.48-9.75
22Q4 (16)35.5114.8127.831.96126.42119.251.41-68.24106.296.58169.67131.631.28172.34130.620.74111.43154.810.0912.528.579.59-23.28170.67118.69-6.48-20.95133.33183.33200.0-33.33-112.82-162.528.44-14.62-40.87
22Q3 (15)30.939.3739.07-7.4257.2826.974.44146.3146.842.44127.6123.690.47139.17116.730.35202.94146.670.0833.33-11.1112.50368.16695.24126.91-11.22-41.53-160.00-186.15-253.33260.00403.333090.033.31-25.7878.8
22Q2 (14)28.282.59.02-17.37-11.35-74.22-9.59-20.7852.71-8.8423.461.31-1.2034.4377.06-0.3444.2678.620.060.0-25.02.6757.99122.21142.950.02-31.58185.71-7.14271.43-85.7114.29-271.4344.8821.2335.79
22Q1 (13)27.59-0.6816.36-15.60-53.241.39-7.9464.638.02-11.5444.5210.47-1.8356.2225.0-0.6154.8112.860.06-14.29-14.291.69112.45150.45142.92-4.81-26.52200.00350.064.29-100.00-287.5-360.037.02-23.045.2
21Q4 (12)27.7824.91127.15-10.18-0.267.66-22.43-136.630.92-20.80-101.9436.02-4.18-48.7527.93-1.35-80.030.050.07-22.2216.67-13.57-546.1939.12150.14-30.83-19.6644.44-57.41-53.9453.33713.331420.048.10158.1924.87
21Q3 (11)22.24-14.26-15.41-10.16-1.9126.54-9.4853.2551.53-10.3054.9243.25-2.8146.27-1.08-0.7552.8311.760.0912.580.0-2.1082.5374.64217.063.8924.7104.35108.747.04-8.70-117.39-129.9518.63-43.63-60.56
21Q2 (10)25.949.41-10.09-9.9736.982.25-20.28-58.31-35.38-22.85-77.27-71.93-5.23-114.34-138.81-1.59-127.14-148.440.0814.2933.33-12.02-258.81-160.17208.947.4211.9750.00-58.93-27.7850.00330.062.533.05-6.080
21Q1 (9)23.7193.87-7.27-15.8249.7537.3-12.8160.5550.33-12.8960.3555.13-2.4457.9340.2-0.7063.7346.560.0716.6740.0-3.3584.9775.44194.514.086.76121.7426.1724.86-21.74-719.57-969.5735.19-8.64-24.55
20Q4 (8)12.23-53.48-53.71-31.48-127.62-66.38-32.47-66.0-4.91-32.51-79.12-18.18-5.80-108.63-1.05-1.93-127.060.520.0620.0-25.0-22.29-169.21.76186.887.376.3696.4935.9658.673.51-87.91-91.0538.52-18.460
20Q3 (7)26.29-8.87-0.76-13.83-35.59-704.07-19.56-30.57-124.83-18.15-36.57-108.14-2.78-26.94-72.67-0.85-32.81-88.890.05-16.67-28.57-8.28-79.220174.06-6.720.4670.972.51237.129.03-5.65-63.2347.24037.33
20Q2 (6)28.8512.83-27.29-10.2059.57-258.63-14.9841.92-314.92-13.2953.74-363.69-2.1946.32-295.54-0.6451.15-214.290.0620.0-33.33-4.6266.13-133.67186.602.419.0669.23-28.99-26.9230.771130.77192.310.00-100.0-100.0
20Q1 (5)25.57-3.22-25.95-25.23-33.35-1629.09-25.7916.67-613.75-28.73-4.43-950.0-4.0828.92-718.18-1.3132.47-435.90.05-37.5-37.5-13.6439.89-214.14182.203.727.4797.5060.33216.872.50-93.62-95.9446.64049.2
19Q4 (4)26.42-0.260.0-18.92-1000.00.0-30.95-255.750.0-27.51-215.480.0-5.74-256.520.0-1.94-331.110.00.0814.290.0-22.6900.0175.701.40.060.81188.850.039.19-50.360.00.00-100.00.0
19Q3 (3)26.49-33.240.0-1.72-126.750.0-8.70-224.820.0-8.72-273.020.0-1.61-243.750.0-0.45-180.360.00.07-22.220.00.00-100.00.0173.271.270.021.05-77.780.078.95650.00.034.4020.960.0
19Q2 (2)39.6814.910.06.43289.70.06.9738.840.05.0449.110.01.1269.70.00.5643.590.00.0912.50.013.7214.810.0171.1019.70.094.74207.890.010.53-82.890.028.44-9.020.0
19Q1 (1)34.530.00.01.650.00.05.020.00.03.380.00.00.660.00.00.390.00.00.080.00.011.950.00.0142.940.00.030.770.00.061.540.00.031.260.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.909.53-8.4406.47-1.41-11.160-11.570-7.840-2.8900.316.9-1.890115.91-2.3475.90-81.3224.1000.268.2737.055.68
2022 (9)30.9524.65-8.5906.5610.34-2.080-1.850-1.2500.0700.29-3.337.090118.69-20.95406.25476.61-312.5000.24035.066.24
2021 (8)24.837.72-11.3505.95-24.75-16.060-16.570-13.120-4.3400.3030.43-7.650150.14-19.6670.45-18.9529.55126.020.00033.00-22.37
2020 (7)23.05-28.48-20.2407.9046.87-23.250-23.170-14.780-4.6900.23-28.12-12.310186.886.3686.9396.3913.07-76.550.00042.5131.77
2019 (6)32.23-15.52-2.7205.3879.32-6.170-6.300-5.210-1.5000.32-34.691.42-92.02175.7027.6844.26-52.5655.74801.090.03-0.6232.2646.11
2018 (5)38.154.4912.65-10.983.002.6413.5010.4710.4210.3811.74-10.595.52-13.210.49-22.2217.7910.63137.619.2793.30-19.786.1900.03022.085.8
2017 (4)36.51-10.0114.21-15.062.9227.1812.22-20.299.44-19.9313.13-32.076.36-31.540.63-17.1116.08-12.23125.947.72116.306.32-16.3000.00020.872.61
2016 (3)40.57-0.1516.733.142.3019.2415.33-10.9211.79-16.0919.33-15.449.29-12.190.764.1118.32-7.38116.914.23109.3915.59-9.3900.00020.340.44
2015 (2)40.63-3.6316.22-34.251.9367.5817.21-33.6314.05-34.1622.86-60.7910.58-51.560.73-27.7219.78-28.36112.17-16.4594.63-0.625.8522.510.00020.2536.46
2014 (1)42.16024.6701.15-55.1325.93021.34058.30021.8401.01248.2827.61153.3134.25-58.5395.22-30.174.7800.00014.843.2

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