- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.2 | -43.86 | -9.35 | 0.05 | 0.0 | 0.0 | 0.14 | 16.67 | 180.0 | 0.03 | 50.0 | 200.0 | 1.56 | 78.13 | 10.31 | 4.38 | 107.81 | 208.87 | 0.94 | 167.19 | 230.94 | 325 | 0.31 | 0.31 |
| 23Q3 (19) | 5.7 | 39.02 | 14.46 | 0.05 | 0.0 | -16.67 | 0.12 | 0.0 | -20.0 | 0.02 | -33.33 | 100.0 | 0.88 | -28.07 | -27.19 | 2.11 | -28.07 | -30.11 | 0.35 | -52.05 | 74.74 | 324 | 0.0 | 2.53 |
| 23Q2 (18) | 4.1 | 43.36 | -30.51 | 0.05 | 25.0 | -16.67 | 0.12 | 0.0 | -20.0 | 0.03 | 50.0 | 200.0 | 1.22 | -12.8 | 19.92 | 2.93 | -30.24 | 15.12 | 0.73 | 4.63 | 331.71 | 324 | 0.0 | 2.53 |
| 23Q1 (17) | 2.86 | -18.98 | -44.89 | 0.04 | -20.0 | -33.33 | 0.12 | 140.0 | -36.84 | 0.02 | 100.0 | 0.0 | 1.40 | -1.26 | 20.98 | 4.20 | 196.22 | 14.61 | 0.70 | 146.85 | 81.47 | 324 | 0.0 | 2.53 |
| 22Q4 (16) | 3.53 | -29.12 | -38.18 | 0.05 | -16.67 | -16.67 | 0.05 | -66.67 | -78.26 | 0.01 | 0.0 | 0 | 1.42 | 17.56 | 34.8 | 1.42 | -52.97 | -64.84 | 0.28 | 41.08 | 0 | 324 | 2.53 | 2.53 |
| 22Q3 (15) | 4.98 | -15.59 | -13.69 | 0.06 | 0.0 | 0.0 | 0.15 | 0.0 | -6.25 | 0.01 | 0.0 | 0 | 1.20 | 18.47 | 15.86 | 3.01 | 18.47 | 8.62 | 0.20 | 18.47 | 0 | 316 | 0.0 | 5.69 |
| 22Q2 (14) | 5.9 | 13.68 | 15.69 | 0.06 | 0.0 | 0.0 | 0.15 | -21.05 | 7.14 | 0.01 | -50.0 | 0 | 1.02 | -12.03 | -13.56 | 2.54 | -30.55 | -7.38 | 0.17 | -56.02 | 0 | 316 | 0.0 | 5.69 |
| 22Q1 (13) | 5.19 | -9.11 | 11.13 | 0.06 | 0.0 | 0.0 | 0.19 | -17.39 | 11.76 | 0.02 | 0 | 100.0 | 1.16 | 10.02 | -10.02 | 3.66 | -9.11 | 0.57 | 0.39 | 0 | 79.96 | 316 | 0.0 | 5.69 |
| 21Q4 (12) | 5.71 | -1.04 | 35.95 | 0.06 | 0.0 | 20.0 | 0.23 | 43.75 | 76.92 | 0 | 0 | 0 | 1.05 | 1.05 | -11.73 | 4.03 | 45.26 | 30.14 | 0.00 | 0 | 0 | 316 | 5.69 | 5.69 |
| 21Q3 (11) | 5.77 | 13.14 | 49.87 | 0.06 | 0.0 | 20.0 | 0.16 | 14.29 | 33.33 | 0 | 0 | 0 | 1.04 | -11.61 | -19.93 | 2.77 | 1.02 | -11.03 | 0.00 | 0 | 0 | 299 | 0.0 | 1.01 |
| 21Q2 (10) | 5.1 | 9.21 | -13.85 | 0.06 | 0.0 | -25.0 | 0.14 | -17.65 | -26.32 | 0 | -100.0 | -100.0 | 1.18 | -8.43 | -12.94 | 2.75 | -24.59 | -14.47 | 0.00 | -100.0 | -100.0 | 299 | 0.0 | 1.01 |
| 21Q1 (9) | 4.67 | 11.19 | 0 | 0.06 | 20.0 | 0 | 0.17 | 30.77 | 0 | 0.01 | 0 | 0 | 1.28 | 7.92 | 0 | 3.64 | 17.61 | 0 | 0.21 | 0 | 0 | 299 | 0.0 | 0 |
| 20Q4 (8) | 4.2 | 9.09 | 0 | 0.05 | 0.0 | 0 | 0.13 | 8.33 | 0 | 0 | 0 | 0 | 1.19 | -8.33 | 0 | 3.10 | -0.69 | 0 | 0.00 | 0 | 0 | 299 | 1.01 | 0 |
| 20Q3 (7) | 3.85 | -34.97 | 0 | 0.05 | -37.5 | 0 | 0.12 | -36.84 | 0 | 0 | -100.0 | 0 | 1.30 | -3.9 | 0 | 3.12 | -2.88 | 0 | 0.00 | -100.0 | 0 | 296 | 0.0 | 0 |
| 20Q2 (6) | 5.92 | 0 | 0 | 0.08 | 0 | 0 | 0.19 | 0 | 0 | 0.01 | 0 | 0 | 1.35 | 0 | 0 | 3.21 | 0 | 0 | 0.17 | 0 | 0 | 296 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.86 | -19.12 | 0.19 | -13.64 | 0.5 | -7.41 | 0.09 | 50.0 | 1.20 | 6.78 | 3.15 | 14.49 | 0.57 | 85.47 | 325 | 0.31 |
| 2022 (9) | 19.61 | -7.72 | 0.22 | -4.35 | 0.54 | -23.94 | 0.06 | 200.0 | 1.12 | 3.65 | 2.75 | -17.58 | 0.31 | 225.09 | 324 | 2.53 |
| 2021 (8) | 21.25 | 52.22 | 0.23 | 27.78 | 0.71 | 61.36 | 0.02 | 0.0 | 1.08 | -16.06 | 3.34 | 6.01 | 0.09 | -34.31 | 316 | 5.69 |
| 2020 (7) | 13.96 | 11.68 | 0.18 | 12.5 | 0.44 | 2.33 | 0.02 | 0.0 | 1.29 | 0.73 | 3.15 | -8.38 | 0.14 | -10.46 | 299 | 1.01 |
| 2019 (6) | 12.5 | -10.14 | 0.16 | 6.67 | 0.43 | -10.42 | 0.02 | 100.0 | 1.28 | 18.7 | 3.44 | -0.31 | 0.16 | 122.56 | 296 | 2.78 |
| 2018 (5) | 13.91 | 16.6 | 0.15 | 15.38 | 0.48 | -12.73 | 0.01 | 0.0 | 1.08 | -1.04 | 3.45 | -25.15 | 0.07 | -14.23 | 288 | 4.35 |
| 2017 (4) | 11.93 | 0.08 | 0.13 | 8.33 | 0.55 | 7.84 | 0.01 | 0.0 | 1.09 | 8.24 | 4.61 | 7.75 | 0.08 | -0.08 | 276 | 9.96 |
| 2016 (3) | 11.92 | -3.33 | 0.12 | -7.69 | 0.51 | 8.51 | 0.01 | 0.0 | 1.01 | -4.52 | 4.28 | 12.24 | 0.08 | 3.44 | 251 | 4.15 |
| 2015 (2) | 12.33 | -2.84 | 0.13 | -18.75 | 0.47 | -7.84 | 0.01 | 0.0 | 1.05 | -16.38 | 3.81 | -5.15 | 0.08 | 2.92 | 241 | -2.03 |
| 2014 (1) | 12.69 | 0 | 0.16 | 0 | 0.51 | 0 | 0.01 | 0 | 1.26 | 0 | 4.02 | 0 | 0.08 | 0 | 246 | 0 |
