- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.86 | 9.79 | 29.15 | 0.56 | 16.67 | 86.67 | 0.57 | -1.72 | 9.62 | 0.35 | 34.62 | 29.63 | 6.32 | 6.26 | 44.53 | 6.43 | -10.49 | -15.13 | 3.95 | 22.61 | 0.37 | 554 | 0.0 | 0.0 |
| 23Q3 (19) | 8.07 | -4.72 | -3.0 | 0.48 | 9.09 | 20.0 | 0.58 | -4.92 | 23.4 | 0.26 | 8.33 | 73.33 | 5.95 | 14.5 | 23.72 | 7.19 | -0.21 | 27.23 | 3.22 | 13.7 | 78.7 | 554 | 0.0 | -6.1 |
| 23Q2 (18) | 8.47 | 22.05 | 6.81 | 0.44 | 37.5 | 41.94 | 0.61 | 8.93 | 38.64 | 0.24 | 4.35 | 50.0 | 5.19 | 12.66 | 32.89 | 7.20 | -10.75 | 29.8 | 2.83 | -14.5 | 40.44 | 554 | 0.0 | -6.1 |
| 23Q1 (17) | 6.94 | 1.17 | 1.46 | 0.32 | 6.67 | -3.03 | 0.56 | 7.69 | 21.74 | 0.23 | -14.81 | 64.29 | 4.61 | 5.44 | -4.43 | 8.07 | 6.45 | 19.98 | 3.31 | -15.8 | 61.92 | 554 | 0.0 | -6.1 |
| 22Q4 (16) | 6.86 | -17.55 | -0.58 | 0.3 | -25.0 | 0.0 | 0.52 | 10.64 | 73.33 | 0.27 | 80.0 | 145.45 | 4.37 | -9.04 | 0.58 | 7.58 | 34.19 | 74.34 | 3.94 | 118.31 | 146.89 | 554 | -6.1 | -6.1 |
| 22Q3 (15) | 8.32 | 4.92 | 93.94 | 0.4 | 29.03 | 60.0 | 0.47 | 6.82 | 34.29 | 0.15 | -6.25 | 15.38 | 4.81 | 22.98 | -17.5 | 5.65 | 1.81 | -30.76 | 1.80 | -10.64 | -40.5 | 590 | 0.0 | 8.26 |
| 22Q2 (14) | 7.93 | 15.94 | 64.18 | 0.31 | -6.06 | 29.17 | 0.44 | -4.35 | 25.71 | 0.16 | 14.29 | 23.08 | 3.91 | -18.97 | -21.33 | 5.55 | -17.5 | -23.43 | 2.02 | -1.42 | -25.04 | 590 | 0.0 | 8.26 |
| 22Q1 (13) | 6.84 | -0.87 | 72.73 | 0.33 | 10.0 | 37.5 | 0.46 | 53.33 | 43.75 | 0.14 | 27.27 | 16.67 | 4.82 | 10.96 | -20.39 | 6.73 | 54.68 | -16.78 | 2.05 | 28.39 | -32.46 | 590 | 0.0 | 8.26 |
| 21Q4 (12) | 6.9 | 60.84 | 54.36 | 0.3 | 20.0 | 11.11 | 0.3 | -14.29 | -3.23 | 0.11 | -15.38 | -21.43 | 4.35 | -25.39 | -28.02 | 4.35 | -46.71 | -37.31 | 1.59 | -47.39 | -49.1 | 590 | 8.26 | 8.26 |
| 21Q3 (11) | 4.29 | -11.18 | 12.3 | 0.25 | 4.17 | 19.05 | 0.35 | 0.0 | 9.38 | 0.13 | 0.0 | 0.0 | 5.83 | 17.28 | 6.01 | 8.16 | 12.59 | -2.61 | 3.03 | 12.59 | -10.96 | 545 | 0.0 | -0.55 |
| 21Q2 (10) | 4.83 | 21.97 | 46.81 | 0.24 | 0.0 | 20.0 | 0.35 | 9.38 | 34.62 | 0.13 | 8.33 | 8.33 | 4.97 | -18.01 | -18.26 | 7.25 | -10.33 | -8.31 | 2.69 | -11.18 | -26.21 | 545 | 0.0 | -0.55 |
| 21Q1 (9) | 3.96 | -11.41 | 18.56 | 0.24 | -11.11 | 0.0 | 0.32 | 3.23 | -13.51 | 0.12 | -14.29 | 9.09 | 6.06 | 0.34 | -15.66 | 8.08 | 16.52 | -27.05 | 3.03 | -3.25 | -7.99 | 545 | 0.0 | -4.22 |
| 20Q4 (8) | 4.47 | 17.02 | 4.93 | 0.27 | 28.57 | -3.57 | 0.31 | -3.12 | -29.55 | 0.14 | 7.69 | 27.27 | 6.04 | 9.88 | -8.1 | 6.94 | -17.21 | -32.86 | 3.13 | -7.97 | 21.29 | 545 | -0.55 | -4.22 |
| 20Q3 (7) | 3.82 | 16.11 | -3.78 | 0.21 | 5.0 | -16.0 | 0.32 | 23.08 | 0.0 | 0.13 | 8.33 | 0.0 | 5.50 | -9.57 | -12.7 | 8.38 | 6.0 | 3.93 | 3.40 | -6.7 | 3.93 | 548 | 0.0 | -3.69 |
| 20Q2 (6) | 3.29 | -1.5 | -23.13 | 0.2 | -16.67 | -23.08 | 0.26 | -29.73 | -25.71 | 0.12 | 9.09 | -7.69 | 6.08 | -15.4 | 0.07 | 7.90 | -28.66 | -3.36 | 3.65 | 10.75 | 20.08 | 548 | -3.69 | -3.69 |
| 20Q1 (5) | 3.34 | -21.6 | -11.17 | 0.24 | -14.29 | -4.0 | 0.37 | -15.91 | 19.35 | 0.11 | 0.0 | -15.38 | 7.19 | 9.32 | 8.07 | 11.08 | 7.25 | 34.36 | 3.29 | 27.54 | -4.74 | 569 | 0.0 | 0.0 |
| 19Q4 (4) | 4.26 | 7.3 | 0.0 | 0.28 | 12.0 | 0.0 | 0.44 | 37.5 | 0.0 | 0.11 | -15.38 | 0.0 | 6.57 | 4.38 | 0.0 | 10.33 | 28.14 | 0.0 | 2.58 | -21.14 | 0.0 | 569 | 0.0 | 0.0 |
| 19Q3 (3) | 3.97 | -7.24 | 0.0 | 0.25 | -3.85 | 0.0 | 0.32 | -8.57 | 0.0 | 0.13 | 0.0 | 0.0 | 6.30 | 3.66 | 0.0 | 8.06 | -1.43 | 0.0 | 3.27 | 7.81 | 0.0 | 569 | 0.0 | 0.0 |
| 19Q2 (2) | 4.28 | 13.83 | 0.0 | 0.26 | 4.0 | 0.0 | 0.35 | 12.9 | 0.0 | 0.13 | 0.0 | 0.0 | 6.07 | -8.64 | 0.0 | 8.18 | -0.81 | 0.0 | 3.04 | -12.15 | 0.0 | 569 | 0.0 | 0.0 |
| 19Q1 (1) | 3.76 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 6.65 | 0.0 | 0.0 | 8.24 | 0.0 | 0.0 | 3.46 | 0.0 | 0.0 | 569 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 32.34 | 7.98 | 1.8 | 35.34 | 2.32 | 22.75 | 1.09 | 53.52 | 5.57 | 25.34 | 7.17 | 13.68 | 3.37 | 42.18 | 554 | 0.0 |
| 2022 (9) | 29.95 | 49.9 | 1.33 | 29.13 | 1.89 | 43.18 | 0.71 | 44.9 | 4.44 | -13.86 | 6.31 | -4.48 | 2.37 | -3.34 | 554 | -6.1 |
| 2021 (8) | 19.98 | 33.91 | 1.03 | 11.96 | 1.32 | 4.76 | 0.49 | -2.0 | 5.16 | -16.4 | 6.61 | -21.77 | 2.45 | -26.82 | 590 | 8.26 |
| 2020 (7) | 14.92 | -8.35 | 0.92 | -12.38 | 1.26 | -11.27 | 0.5 | 0.0 | 6.17 | -4.39 | 8.45 | -3.18 | 3.35 | 9.12 | 545 | -0.55 |
| 2019 (6) | 16.28 | 3.89 | 1.05 | 2.94 | 1.42 | 16.39 | 0.5 | 2.04 | 6.45 | -0.92 | 8.72 | 12.03 | 3.07 | -1.78 | 548 | -3.69 |
| 2018 (5) | 15.67 | 15.14 | 1.02 | 10.87 | 1.22 | 11.93 | 0.49 | 11.36 | 6.51 | -3.71 | 7.79 | -2.79 | 3.13 | -3.28 | 569 | 11.13 |
| 2017 (4) | 13.61 | -4.42 | 0.92 | -3.16 | 1.09 | -6.84 | 0.44 | -8.33 | 6.76 | 1.32 | 8.01 | -2.53 | 3.23 | -4.09 | 512 | 4.92 |
| 2016 (3) | 14.24 | 0.64 | 0.95 | -1.04 | 1.17 | 5.41 | 0.48 | 33.33 | 6.67 | -1.67 | 8.22 | 4.74 | 3.37 | 32.49 | 488 | -1.21 |
| 2015 (2) | 14.15 | 8.93 | 0.96 | 11.63 | 1.11 | 9.9 | 0.36 | 56.52 | 6.78 | 2.48 | 7.84 | 0.89 | 2.54 | 43.69 | 494 | 4.66 |
| 2014 (1) | 12.99 | 4.25 | 0.86 | 13.16 | 1.01 | 17.44 | 0.23 | 15.0 | 6.62 | 0 | 7.78 | 0 | 1.77 | 0 | 472 | 2.39 |
