玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)46.6815.9265.4117.68241.31173.8211.19-30.8156.6310.28-15.04161.342.751.1219.051.937.22222.150.1828.5780.015.52-26.27218.3840.15-26.522.16153.85361.5423.08-61.54-192.31-146.1525.41-19.08-46.37
23Q3 (19)40.27-2.9623.155.18129.2152.2216.17238.28488.012.1045.43426.092.7264.85547.621.8059.29480.650.147.6916.6721.05121.11146.4954.64-3.1921.9133.33-33.33108.3366.6733.33-86.6731.40-8.64-6.27
23Q2 (18)41.5022.42-1.122.26119.98-75.434.78184.15-60.48.32204.26-36.21.65225.95-42.511.13229.89-33.920.1318.180.09.520-41.756.4416.76-20.8950.00-75.0-33.3350.00150.0100.034.37-17.2616.39
23Q1 (17)33.9020.13-18.59-11.3152.78-194.57-5.6871.26-123.14-7.9852.39-141.5-1.3143.29-125.99-0.8744.94-129.490.1110.0-26.670.00100.0-100.048.3423.0-33.75200.0060.0300.0-100.00-300.0-300.041.54-12.3350.51
22Q4 (16)28.22-13.7-32.41-23.95-141.43-289.48-19.76-818.55-243.4-16.76-828.7-245.23-2.31-650.0-168.34-1.58-609.68-179.40.10-16.67-41.18-13.11-253.51-173.939.30-12.32-46.98125.00131.2532.81-25.00-105.0-525.047.3841.4385.01
22Q3 (15)32.70-22.09-24.9-9.92-207.83-153.562.75-77.22-84.362.30-82.36-83.580.42-85.37-91.530.31-81.87-89.90.12-7.69-45.458.54-47.7-59.044.82-37.17-37.84-400.00-633.33-470.37500.001900.012600.033.5013.4456.76
22Q2 (14)41.970.792.629.20-23.08-20.2812.07-50.8430.9113.04-32.19102.82.87-43.0668.821.71-42.0347.410.13-13.33-27.7816.33-43.113.2571.34-2.2332.7575.0050.0-37.525.00-50.0225.029.536.9913.97
22Q1 (13)41.64-0.268.8111.96-5.38173.0624.5578.16481.7519.2366.64906.815.0449.111100.02.9548.24821.880.15-11.760.028.7061.78177.5672.97-1.5557.750.00-46.88-50.050.00750.0027.607.77-9.12
21Q4 (12)41.75-4.1117.1812.64-31.75501.913.78-21.62184.1211.54-17.63431.83.38-31.85503.571.99-35.18385.370.17-22.73-5.5617.74-14.8377.474.122.7963.2294.12-12.85135.295.88247.06-90.225.6119.84-3.94
21Q3 (11)43.546.4514.118.5260.49166.4717.5890.6720.4114.01117.8821.834.96191.7667.573.07164.6645.50.2222.2222.2220.8344.45-1.7972.1134.1866.69108.00-10.0116.0-4.0080.0-107.021.37-17.52-18.44
21Q2 (10)40.906.8726.1611.54163.47355.319.22118.48218.056.43236.65177.381.70304.76202.411.16262.5203.570.1820.028.5714.4239.46992.4253.7416.1428.78120.0020.0140.0-20.000-140.025.91-14.690
21Q1 (9)38.277.416.544.38108.57505.564.22-12.99302.881.91-11.98172.080.42-25.0177.780.32-21.95194.120.15-16.677.1410.343.463.3546.271.892.69100.00150.0100.00.00-100.0-100.030.3713.920
20Q4 (8)35.63-6.63-3.572.10-69.78-40.04.85-66.78385.02.17-81.132270.00.56-81.082900.00.41-80.571266.670.180.05.8810.00-52.8517.5145.414.972.9940.00-20.0-86.6760.005.0130.026.661.76-8.76
20Q3 (7)38.1617.71-4.936.95253.76-20.2114.60286.94117.5911.50238.39110.242.96278.31125.952.11288.39124.470.1828.5712.521.211506.8239.3643.263.67-9.4650.000.0-62.557.1414.29271.4326.200-13.3
20Q2 (6)32.42-9.74-19.47-4.52-318.52-170.3-7.81-275.48-213.52-8.31-213.58-246.05-1.66-207.41-216.9-1.12-229.41-208.740.140.0-17.651.32-79.15-91.0441.73-7.39-7.4150.000.0-41.6750.000.000.000-100.0
20Q1 (5)35.92-2.797.71-1.08-130.8690.32-2.08-308.078.42-2.65-2550.065.54-0.54-2600.059.4-0.34-1233.3363.040.14-17.657.696.33-25.62108.9145.062.24.550.00-83.33-57.1450.00125.0400.00.00-100.0-100.0
19Q4 (4)36.95-7.950.03.50-59.820.01.00-85.10.0-0.10-101.830.0-0.02-101.530.00.03-96.810.00.176.250.08.51-44.090.044.09-7.720.0300.00125.00.0-200.00-500.00.029.22-3.310.0
19Q3 (3)40.14-0.30.08.7135.460.06.71-2.470.05.47-3.870.01.31-7.750.00.94-8.740.00.16-5.880.015.223.260.047.786.010.0133.3355.560.0-33.3300.030.225.040.0
19Q2 (2)40.2620.720.06.43157.620.06.88171.370.05.69173.990.01.42206.770.01.03211.960.00.1730.770.014.74386.470.045.074.520.085.71-26.530.00.00100.00.028.77-27.350.0
19Q1 (1)33.350.00.0-11.160.00.0-9.640.00.0-7.690.00.0-1.330.00.0-0.920.00.00.130.00.03.030.00.043.120.00.0116.670.00.0-16.670.00.039.600.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)41.3410.565.2617433.334.10-2.737.73-9.386.75-9.885.64-8.444.253.160.6013.2112.57-4.7740.152.1667.86032.14-67.860.16-1.332.16-2.16
2022 (9)37.39-9.820.03-99.764.211.578.53-29.687.49-19.816.16-41.054.12-37.950.53-24.2913.20-20.4339.30-46.980.000100.0000.16-38.5732.8730.23
2021 (8)41.4616.112.68860.614.15-38.8112.13267.589.34548.6110.45697.716.64538.460.7011.1116.5958.7674.1263.22103.57148.57-3.5700.27-24.125.24-13.62
2020 (7)35.71-6.081.32-54.646.78-21.583.3057.141.44-5.261.31-4.381.04-11.860.63-3.0810.45-7.0345.412.9941.67-70.8358.3300.35-1.5929.22-6.73
2019 (6)38.028.852.9108.6540.582.1001.5201.3701.1800.65-5.811.244062.9644.0936.71142.862.68-42.8600.36-9.3231.33-3.03
2018 (5)34.933.9-8.5806.1541.44-6.230-6.220-5.910-4.2500.69-13.750.27032.25-21.13139.1339.13-39.1300.40032.318.82
2017 (4)33.62-9.72-6.9804.35106.83-6.960-7.160-8.030-5.5300.80-30.43-2.07040.89-0.39100.00-4.35-0.0000.00029.6929.37
2016 (3)37.24-8.646.85-16.872.1017.36.66-31.064.60-39.717.95-44.985.31-42.161.15-4.179.01-22.6641.05-34.95104.5522.73-2.2700.00022.9513.78
2015 (2)40.76-5.288.24-31.791.79-22.749.66-27.427.63-30.1314.45-24.829.18-24.441.208.1111.65-27.163.1124.3185.19-5.7514.8154.070.00020.17-5.48
2014 (1)43.03012.0802.3226.5813.31010.92019.22012.1501.11-22.9215.98-6.1150.77-29.7990.38-12.689.6200.00021.3417.71

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