玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)41.016.82-3.144.435022.2241.535.4441.67-5.394.3938.92-2.441.6537.5-11.761.2336.67-12.770.280.0-9.688.2327.65.5138.3411.8423.1277.78055.5622.22-77.78-55.5628.74-3.91-14.08
23Q3 (19)38.39-5.49-14.33-0.09-101.81-101.973.84-49.21-48.733.16-51.08-46.531.20-51.02-49.790.90-51.87-49.150.28-3.45-6.676.45-41.52-34.5234.28-3.87-0.320.00-100.0-100.0100.00175.0150.029.91-7.34-11.43
23Q2 (18)40.621.8810.834.9647.624033.337.5610.36557.396.4614.95797.222.4515.02716.671.8713.33750.00.290.0-3.3311.0324.07268.935.6624.38-1.4963.6414.55036.36-34.55-27.2732.28-6.35-1.56
23Q1 (17)39.87-5.83-4.03.367.35-50.736.8519.13-29.65.6224.89-27.392.1313.9-36.611.6517.02-34.260.29-6.45-9.388.8913.97-22.2228.67-7.93-19.155.5611.11-22.2255.5611.1194.4434.473.052.65
22Q4 (16)42.34-5.517.113.13-31.36170.185.75-23.23430.464.50-23.86443.511.87-21.76481.631.41-20.34491.670.313.3310.717.80-20.81839.7631.14-9.45-6.4350.00-16.67-80.050.0025.0133.3333.45-0.95-7.62
22Q3 (15)44.8122.2620.784.563700.07700.07.49551.3128.355.91720.83130.862.39696.67121.31.77704.55121.250.300.0-3.239.85229.4392.7634.39-5.0-7.9360.000040.00-20.0-68.033.772.9924.34
22Q2 (14)36.65-11.75-7.640.12-98.24-96.521.15-88.18-80.140.72-90.7-84.250.30-91.07-85.290.22-91.24-85.620.30-6.25-9.092.99-73.84-61.6736.202.145.690.00-100.0-100.050.0075.033.3332.79-2.35-6.9
22Q1 (13)41.535.0622.446.82252.91311.159.73659.23575.07.74690.842864.293.36785.713154.552.51797.223237.50.3214.2910.3411.431277.11584.4335.446.4910.2771.43-71.43028.57119.05033.58-7.262.5
21Q4 (12)39.536.5539.83-4.46-7333.3359.34-1.74-153.0582.01-1.31-151.1783.27-0.49-145.3782.81-0.36-145.083.640.28-9.680.00.83-83.76110.633.28-10.96.8250.000111.54-150.00-220.0-1550.036.2133.3232.2
21Q3 (11)37.10-6.525.21-0.06-101.7498.793.28-43.35175.752.56-43.98167.191.08-47.06176.60.80-47.71173.390.31-6.066.95.11-34.49302.7837.359.0531.240.00-100.0-100.0125.00233.33725.027.16-22.886.09
21Q2 (10)39.6816.9822.473.45206.81168.735.792167.86283.234.571732.14311.572.041954.55395.651.532012.5383.330.3313.7932.07.80367.07506.2534.256.5719.3462.500-62.537.500156.2535.227.510
21Q1 (9)33.9219.99-10.31-3.2370.56-262.31-0.2897.1-123.93-0.2896.42-187.5-0.1196.14-210.0-0.0896.36-200.00.293.5716.01.67121.33-40.9932.143.1519.210.00-100.0-100.00.00100.0100.032.7619.610
20Q4 (8)28.27-4.59-29.04-10.97-121.17-451.26-9.67-123.33-24275.0-7.83-105.51-726.4-2.85-102.13-812.5-2.20-101.83-787.50.28-3.457.69-7.83-210.71-537.4331.169.4911.84118.18-1.520-9.0954.55027.396.990
20Q3 (7)29.63-8.55-13.94-4.961.2-49.4-4.33-37.03-2305.56-3.81-76.39-4662.5-1.41-104.35-4600.0-1.09-101.85-5350.00.2916.026.09-2.52-31.25-365.2628.46-0.8427.39120.00-28.00-20.0070.0025.600-0.04
20Q2 (6)32.40-14.33-20.31-5.02-352.26-166.84-3.16-370.09-136.03-2.16-775.0-130.55-0.69-790.0-128.87-0.54-775.0-128.880.250.0-3.85-1.92-167.84-120.2528.706.45-17.0166.67-16.6785.19-66.6733.33-766.670.000-100.0
20Q1 (5)37.82-5.07-8.091.99200.0-76.811.172825.0-89.580.32-74.4-96.530.10-75.0-96.30.08-75.0-96.350.25-3.854.172.8358.1-77.1226.96-3.2323.5200.000175.0-100.000-466.670.000-100.0
19Q4 (4)39.8415.710.0-1.9940.060.00.04122.220.01.251662.50.00.401433.330.00.321700.00.00.2613.040.01.7988.420.027.8624.710.00.0000.00.0000.00.00-100.00.0
19Q3 (3)34.43-15.320.0-3.32-144.210.0-0.18-102.050.0-0.08-101.130.0-0.03-101.260.0-0.02-101.070.00.23-11.540.00.95-89.980.022.34-35.40.00.00-100.00.00.00-100.00.025.614.360.0
19Q2 (2)40.66-1.190.07.51-12.470.08.77-21.910.07.07-23.40.02.39-11.480.01.87-14.610.00.268.330.09.48-23.360.034.5858.410.090.0023.750.010.00-63.330.024.54-9.710.0
19Q1 (1)41.150.00.08.580.00.011.230.00.09.230.00.02.700.00.02.190.00.00.240.00.012.370.00.021.830.00.072.730.00.027.270.00.027.180.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)39.97-3.293.14-14.672.0258.425.86-3.34.862.537.40-5.015.54-6.261.13-8.878.607.138.3423.1254.29-10.4345.7116.043.70-29.7531.22-6.53
2022 (9)41.339.833.6801.28-5.116.06209.184.74207.797.79206.695.91206.221.24-0.88.03108.5731.14-6.4360.61039.39-73.745.26-13.9733.401.95
2021 (8)37.6318.04-0.8701.3519.271.9601.5402.5401.9301.2520.193.85033.286.8-50.000150.0006.12-10.6432.7618.18
2020 (7)31.88-18.34-4.8701.1321.05-4.120-3.480-4.700-3.6301.041.96-2.48031.1611.84122.22133.33-16.6706.8567.3527.726.21
2019 (6)39.040.362.63-13.20.93-28.764.862.534.29-3.165.533.754.391.391.024.086.060.6627.8614.4652.38-21.4347.6222.454.092.2726.105.54
2018 (5)38.9015.123.0313.481.31-4.194.7452.94.4362.875.3365.024.3365.90.982.086.0229.7424.3413.2666.67-26.6738.89113.894.00024.730.57
2017 (4)33.7927.132.6701.3718.173.1002.7203.2302.6100.965.494.64021.49-17.4490.91-33.8818.1800.00024.591.86
2016 (3)26.58-9.84-3.0701.16-20.52-2.250-2.350-2.650-2.1300.9122.97-0.87026.0317.84137.50-19.12-37.5000.00024.14-5.78
2015 (2)29.487.01-6.1501.45-19.27-3.470-4.670-4.040-3.4500.7425.42-2.18022.0975.88170.0049.39-70.0000.00025.62-11.41
2014 (1)27.550-14.6601.80-46.85-13.270-11.050-7.350-6.5500.593.51-11.26012.564.23113.795.81-10.3400.00028.92-19.49

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