玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)37.75-1.44-4.31-19.8239.72-34.1-27.6580.3375.44-27.5280.4275.63-0.8979.0174.86-0.8079.5475.680.030.00.0-12.4490.0587.429.158.4118.3771.67207.3449.4428.33-63.05-67.4226.60-17.570.08
23Q3 (19)38.302.68-2.17-32.8838.06-10.93-140.556.15-221.63-140.556.15-221.75-4.24-4.95-235.03-3.91-4.55-233.90.030.00.0-125.065.76-195.098.443.5616.5723.32-34.22190.6576.6818.8-38.932.27-8.87-9.84
23Q2 (18)37.30-2.89-12.77-53.08-123.03-12846.34-149.76-308.62-35.43-149.76-308.62-35.57-4.04-300.0-7.16-3.74-302.15-7.160.030.00.0-132.70-543.55-35.88.158.672.6435.45-45.289366.3664.5583.31-35.2135.419.3644.71
23Q1 (17)38.41-2.64-0.9-23.80-61.030.08-36.6567.44-119.76-36.6567.55-119.7-1.0171.47-119.17-0.9371.73-119.020.030.00.0-20.6279.15-110.267.50-2.98-1.8364.79396.71603.4635.21-59.51-68.832.3821.82-8.89
22Q4 (16)39.450.77-13.58-14.7850.1388.39-112.56-197.4-285.47-112.94-197.83-287.95-3.54-212.74-275.25-3.29-212.67-275.940.030.00.0-98.89-175.19-215.287.736.77-8.7413.04150.7106.2286.96-30.71-71.9226.58-25.73-79.23
22Q3 (15)39.15-8.44-3.93-29.64-7129.27-71.63115.56204.51386.86115.44204.51385.523.14183.291051.522.92183.671106.90.030.00.0131.52234.593922.027.24-8.82-12.56-25.73-6969.13-113.35125.5025.98235.4135.7946.2633.89
22Q2 (14)42.7610.325.29-0.4198.2899.54-110.58-159.6139.78-110.47-159.3739.65-3.77-171.5444.96-3.49-171.3744.780.030.00.0-97.72-148.6243.347.943.93-6.480.37102.91-99.2399.63-11.7394.6824.47-31.15-75.64
22Q1 (13)38.76-15.090.03-23.8281.29-14.91185.51205.6767.41186.07209.6568.55.27160.8958.734.89161.558.770.030.00.0201.00134.3261.217.64-9.8-1.93-12.8793.8630.89112.87-63.55-4.8535.54-72.2318.47
21Q4 (12)45.6512.0217.93-127.33-637.2945.760.69775.84112.3760.09769.15112.312.02712.12113.141.87744.83113.20.030.00.085.782523.24118.028.472.291.44-209.67-208.81-538.73309.67434.11493.1127.99378.83-48.64
21Q3 (11)40.750.34-1.14-17.2780.7314.55-8.9895.11-106.87-8.9895.09-106.88-0.3395.18-108.17-0.2995.41-107.770.030.00.03.27101.9-97.748.28-2.47-0.48192.68294.631352.44-92.68-281.12-180.3326.73-73.39-27.85
21Q2 (10)40.614.84.15-89.63-332.37-523.3-183.64-265.73-133.14-183.05-265.76-133.1-6.85-306.33-132.89-6.32-305.19-133.30.030.00.0-172.48-238.34-130.48.498.99-1.9648.83362.221992.0451.17-56.86-50.14100.46234.870
21Q1 (9)38.750.1-1.72-20.7391.16-357.62110.81122.59374.76110.43122.62367.453.32121.6271.133.08121.74279.070.030.0-25.0124.68126.19556.047.79-6.71-31.49-18.62-138.96-264.65118.62127.1933.7530.00-87.960
20Q4 (8)38.71-6.09-4.25-234.48-1060.22-2154.62-490.56-475.16-1179.83-488.25-474.08-1130.78-15.37-480.45-778.29-14.17-479.89-808.330.030.0-25.0-476.11-428.69-1799.888.350.36-25.1847.79410.6377.552.21-54.75-28.55249.22572.66918.47
20Q3 (7)41.225.723.72-20.21-40.54-70.55130.76-76.4649.77130.52-76.4671.394.04-80.6521.543.73-80.35511.480.030.00.0144.85-74.47366.668.32-3.93-21.95-15.38-496.1577.46115.3812.43-32.0637.05026.19
20Q2 (6)38.99-1.12-2.31-14.38-217.44-14.22554.071473.841605.63553.051439.431586.6920.831173.711642.9618.981203.491681.670.03-25.00.0567.352175.162575.358.66-23.83-16.57-2.58-122.82-107.51102.6315.7156.380.000-100.0
20Q1 (5)39.43-2.473.76-4.5356.4451.71-40.33-5.22-308.61-41.29-4.08-308.0-1.94-10.86-438.89-1.72-10.26-437.50.040.033.33-27.34-9.1-778.4111.371.888.2911.31-57.99-88.3588.6921.371407.740.00-100.0-100.0
19Q4 (4)40.431.740.0-10.4012.240.0-38.33-319.780.0-39.67-334.460.0-1.75-369.230.0-1.56-355.740.00.0433.330.0-25.06-180.730.011.164.690.026.92139.450.073.08-56.970.024.47-16.660.0
19Q3 (3)39.74-0.430.0-11.855.880.017.44147.390.016.92145.480.00.65148.150.00.61150.830.00.030.00.031.04235.430.010.662.70.0-68.25-298.560.0169.84158.810.029.36-0.510.0
19Q2 (2)39.915.030.0-12.59-34.220.0-36.80-272.850.0-37.20-267.590.0-1.35-275.00.0-1.20-275.00.00.030.00.0-22.92-668.730.010.38-1.140.034.38-64.580.065.621015.620.029.514.870.0
19Q1 (1)38.000.00.0-9.380.00.0-9.870.00.0-10.120.00.0-0.360.00.0-0.320.00.00.030.00.04.030.00.010.500.00.097.060.00.05.880.00.028.140.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.95-5.48-31.76013.769.74-86.580-86.550-10.010-9.2000.110.0-70.7109.1518.3736.65063.28-77.681.22-9.1931.474.41
2022 (9)40.15-3.23-16.20012.547.988.8208.8501.0901.0400.11-8.3323.23818.187.73-8.74-183.550283.5501.35-9.0130.14-58.59
2021 (8)41.494.85-65.17011.62-9.28-13.010-13.080-1.750-1.5800.12-7.692.53-94.528.471.44500.430-400.8601.48-27.5172.78-16.04
2020 (7)39.570.03-68.97012.802.0232.44032.4604.7504.3900.13-7.1446.1608.35-25.18-212.720312.91757.982.04-19.6186.68212.36
2019 (6)39.560.43-11.04012.55236.79-17.390-18.050-2.830-2.5300.14-6.67-3.75011.1694.4363.53250.3736.47-55.382.54-2.0427.75-1.25
2018 (5)39.396.83-9.1503.73-23.68-50.230-50.910-8.200-7.5800.150.0-45.6905.74-44.5418.13081.73-45.442.59028.101.04
2017 (4)36.87-3.36-17.3804.88-9.3634.80034.1105.7705.2900.15-6.2541.12010.353.19-50.000149.80702.140.00027.81-5.73
2016 (3)38.150.74-17.7005.39-13.85-21.780-22.460-3.940-3.5200.160.0-14.78010.030.9181.02-38.8218.6700.00029.50-6.23
2015 (2)37.87-7.04-22.5606.252.94-17.060-18.160-3.060-2.7600.166.67-9.3509.9440.0132.43-10.92-32.4300.00031.46-6.95
2014 (1)40.740-27.6906.08-5.38-18.660-15.370-2.420-2.2100.157.14-11.2907.10-25.89148.66-44.39-48.2800.00033.81-15.58

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