- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.34 | 7.69 | -3.56 | 1.28 | -3.76 | -5.19 | 0.42 | -12.5 | 23.53 | 0.8 | -24.53 | 6.67 | 29.49 | -10.63 | -1.69 | 9.68 | -18.75 | 28.08 | 18.43 | -29.92 | 10.6 | 664 | 0.0 | 0.0 |
| 23Q3 (19) | 4.03 | 9.81 | 4.13 | 1.33 | 2.31 | -4.32 | 0.48 | 9.09 | 0.0 | 1.06 | -32.48 | 32.5 | 33.00 | -6.83 | -8.12 | 11.91 | -0.65 | -3.97 | 26.30 | -38.52 | 27.24 | 664 | 0.0 | -2.35 |
| 23Q2 (18) | 3.67 | -5.41 | -24.02 | 1.3 | 1.56 | -0.76 | 0.44 | -15.38 | 18.92 | 1.57 | 157.38 | 282.93 | 35.42 | 7.37 | 30.6 | 11.99 | -10.54 | 56.51 | 42.78 | 172.1 | 403.96 | 664 | 0.0 | -2.35 |
| 23Q1 (17) | 3.88 | -13.78 | -3.48 | 1.28 | -5.19 | -3.03 | 0.52 | 52.94 | 4.0 | 0.61 | -18.67 | -12.86 | 32.99 | 9.97 | 0.47 | 13.40 | 77.38 | 7.75 | 15.72 | -5.67 | -9.71 | 664 | 0.0 | -2.35 |
| 22Q4 (16) | 4.5 | 16.28 | 1.58 | 1.35 | -2.88 | -21.05 | 0.34 | -29.17 | -85.65 | 0.75 | -6.25 | -79.11 | 30.00 | -16.47 | -22.28 | 7.56 | -39.08 | -85.88 | 16.67 | -19.38 | -79.43 | 664 | -2.35 | -2.35 |
| 22Q3 (15) | 3.87 | -19.88 | -15.69 | 1.39 | 6.11 | 2.96 | 0.48 | 29.73 | 20.0 | 0.8 | 95.12 | -13.04 | 35.92 | 32.43 | 22.12 | 12.40 | 61.91 | 42.33 | 20.67 | 143.52 | 3.13 | 680 | 0.0 | 3.66 |
| 22Q2 (14) | 4.83 | 20.15 | -0.82 | 1.31 | -0.76 | -5.76 | 0.37 | -26.0 | -77.02 | 0.41 | -41.43 | -87.76 | 27.12 | -17.4 | -4.97 | 7.66 | -38.41 | -76.83 | 8.49 | -51.25 | -87.66 | 680 | 0.0 | 3.66 |
| 22Q1 (13) | 4.02 | -9.26 | 2.29 | 1.32 | -22.81 | 9.09 | 0.5 | -78.9 | 31.58 | 0.7 | -80.5 | -6.67 | 32.84 | -14.93 | 6.65 | 12.44 | -76.75 | 28.63 | 17.41 | -78.51 | -8.76 | 680 | 0.0 | 3.66 |
| 21Q4 (12) | 4.43 | -3.49 | 9.11 | 1.71 | 26.67 | -12.76 | 2.37 | 492.5 | -64.73 | 3.59 | 290.22 | 49.58 | 38.60 | 31.24 | -20.04 | 53.50 | 513.9 | -67.68 | 81.04 | 304.31 | 37.09 | 680 | 3.66 | 3.66 |
| 21Q3 (11) | 4.59 | -5.75 | 18.3 | 1.35 | -2.88 | 9.76 | 0.4 | -75.16 | -43.66 | 0.92 | -72.54 | 104.44 | 29.41 | 3.05 | -7.22 | 8.71 | -73.64 | -52.38 | 20.04 | -70.86 | 72.82 | 656 | 0.0 | 5.81 |
| 21Q2 (10) | 4.87 | 23.92 | 24.23 | 1.39 | 14.88 | 15.83 | 1.61 | 323.68 | 209.62 | 3.35 | 346.67 | 781.58 | 28.54 | -7.3 | -6.76 | 33.06 | 241.91 | 149.22 | 68.79 | 260.45 | 609.61 | 656 | 0.0 | 5.81 |
| 21Q1 (9) | 3.93 | -3.2 | -5.76 | 1.21 | -38.27 | 0.83 | 0.38 | -94.35 | 15.15 | 0.75 | -68.75 | 141.94 | 30.79 | -36.22 | 6.99 | 9.67 | -94.16 | 22.18 | 19.08 | -67.72 | 156.71 | 656 | 0.0 | 10.81 |
| 20Q4 (8) | 4.06 | 4.64 | -0.25 | 1.96 | 59.35 | 67.52 | 6.72 | 846.48 | 1058.62 | 2.4 | 433.33 | 674.19 | 48.28 | 52.28 | 67.93 | 165.52 | 804.52 | 1061.47 | 59.11 | 409.69 | 676.1 | 656 | 5.81 | 10.81 |
| 20Q3 (7) | 3.88 | -1.02 | 6.59 | 1.23 | 2.5 | 4.24 | 0.71 | 36.54 | 61.36 | 0.45 | 18.42 | 73.08 | 31.70 | 3.56 | -2.21 | 18.30 | 37.95 | 51.38 | 11.60 | 19.64 | 62.37 | 620 | 0.0 | 4.73 |
| 20Q2 (6) | 3.92 | -6.0 | 12.32 | 1.2 | 0.0 | 6.19 | 0.52 | 57.58 | 15.56 | 0.38 | 22.58 | 58.33 | 30.61 | 6.38 | -5.45 | 13.27 | 67.63 | 2.88 | 9.69 | 30.4 | 40.97 | 620 | 4.73 | 4.73 |
| 20Q1 (5) | 4.17 | 2.46 | 20.17 | 1.2 | 2.56 | 5.26 | 0.33 | -43.1 | -2.94 | 0.31 | 0.0 | 82.35 | 28.78 | 0.1 | -12.41 | 7.91 | -44.47 | -19.23 | 7.43 | -2.4 | 51.74 | 592 | 0.0 | 0.0 |
| 19Q4 (4) | 4.07 | 11.81 | 0.0 | 1.17 | -0.85 | 0.0 | 0.58 | 31.82 | 0.0 | 0.31 | 19.23 | 0.0 | 28.75 | -11.32 | 0.0 | 14.25 | 17.89 | 0.0 | 7.62 | 6.63 | 0.0 | 592 | 0.0 | 0.0 |
| 19Q3 (3) | 3.64 | 4.3 | 0.0 | 1.18 | 4.42 | 0.0 | 0.44 | -2.22 | 0.0 | 0.26 | 8.33 | 0.0 | 32.42 | 0.12 | 0.0 | 12.09 | -6.25 | 0.0 | 7.14 | 3.87 | 0.0 | 592 | 0.0 | 0.0 |
| 19Q2 (2) | 3.49 | 0.58 | 0.0 | 1.13 | -0.88 | 0.0 | 0.45 | 32.35 | 0.0 | 0.24 | 41.18 | 0.0 | 32.38 | -1.45 | 0.0 | 12.89 | 31.59 | 0.0 | 6.88 | 40.37 | 0.0 | 592 | 0.0 | 0.0 |
| 19Q1 (1) | 3.47 | 0.0 | 0.0 | 1.14 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 32.85 | 0.0 | 0.0 | 9.80 | 0.0 | 0.0 | 4.90 | 0.0 | 0.0 | 592 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.91 | -7.61 | 5.2 | -3.17 | 1.86 | 10.06 | 4.04 | 52.45 | 32.68 | 4.81 | 11.69 | 19.12 | 25.39 | 65.01 | 664 | 0.0 |
| 2022 (9) | 17.22 | -3.37 | 5.37 | -5.12 | 1.69 | -64.42 | 2.65 | -69.26 | 31.18 | -1.82 | 9.81 | -63.18 | 15.39 | -68.19 | 664 | -2.35 |
| 2021 (8) | 17.82 | 11.31 | 5.66 | 1.25 | 4.75 | -42.56 | 8.62 | 144.19 | 31.76 | -9.03 | 26.66 | -48.4 | 48.37 | 119.39 | 680 | 3.66 |
| 2020 (7) | 16.01 | 9.21 | 5.59 | 21.0 | 8.27 | 356.91 | 3.53 | 260.2 | 34.92 | 10.79 | 51.66 | 318.38 | 22.05 | 229.83 | 656 | 5.81 |
| 2019 (6) | 14.66 | 1.17 | 4.62 | -2.33 | 1.81 | -4.74 | 0.98 | 145.0 | 31.51 | -3.46 | 12.35 | -5.84 | 6.68 | 142.16 | 620 | 4.73 |
| 2018 (5) | 14.49 | 2.55 | 4.73 | -3.67 | 1.9 | 1.06 | 0.4 | -54.55 | 32.64 | -6.06 | 13.11 | -1.45 | 2.76 | -55.67 | 592 | 0.68 |
| 2017 (4) | 14.13 | -7.16 | 4.91 | -2.19 | 1.88 | 12.57 | 0.88 | -51.65 | 34.75 | 5.35 | 13.31 | 21.26 | 6.23 | -47.92 | 588 | -2.16 |
| 2016 (3) | 15.22 | 0.2 | 5.02 | -7.38 | 1.67 | -15.66 | 1.82 | 2.25 | 32.98 | -7.56 | 10.97 | -15.82 | 11.96 | 2.05 | 601 | -8.52 |
| 2015 (2) | 15.19 | 8.58 | 5.42 | 2.65 | 1.98 | 0.0 | 1.78 | -23.28 | 35.68 | -5.46 | 13.03 | -7.9 | 11.72 | -29.34 | 657 | 8.06 |
| 2014 (1) | 13.99 | 19.78 | 5.28 | 25.42 | 1.98 | -4.81 | 2.32 | -3.73 | 37.74 | 0 | 14.15 | 0 | 16.58 | 0 | 608 | 7.23 |
