玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)19.551.66-15.221.3210.026.920.980.0-2.00.7220.035.856.758.249.715.01-1.6415.593.6818.0460.247030.00.0
23Q3 (19)19.2311.93-18.381.221.215.260.984.26-37.580.6-6.25-11.766.248.2928.975.10-6.86-23.523.12-16.248.17030.0-1.95
23Q2 (18)17.181.18-34.50.99-13.915.320.941.08-2.080.6423.0836.175.76-14.9260.85.47-0.149.53.7321.64107.97030.0-1.95
23Q1 (17)16.98-26.37-31.71.1510.588.490.93-7.012.050.52-1.8910.646.7750.1758.845.4826.364.053.0633.2461.987030.0-1.95
22Q4 (16)23.06-2.12-20.971.04-8.77-23.531.0-36.31-2.910.53-22.06-19.74.51-6.79-3.234.34-34.9222.852.30-20.371.62703-1.95-1.95
22Q3 (15)23.56-10.18-0.591.1421.28-4.21.5763.5482.560.6844.6817.244.8435.02-3.636.6682.0883.642.8961.0817.947170.04.82
22Q2 (14)26.235.51-6.220.94-11.32-38.960.9615.66-17.950.470.0-11.323.58-15.95-34.913.669.62-12.511.79-5.22-5.447170.04.82
22Q1 (13)24.86-14.8-5.31.06-22.06-13.820.83-19.42-12.630.47-28.79-26.564.26-8.51-9.03.34-5.41-7.751.89-16.41-22.467170.04.82
21Q4 (12)29.1823.12-14.051.3614.29-2.161.0319.77-14.170.6613.794.764.66-7.1813.843.53-2.72-0.142.26-7.5821.897174.824.82
21Q3 (11)23.7-15.27-21.181.19-22.7311.210.86-26.5-10.420.589.431.755.02-8.8141.113.63-13.2513.662.4529.1529.16840.048.05
21Q2 (10)27.976.5518.621.5425.292.51.1723.1624.470.53-17.1915.225.5117.562.294.1815.584.931.89-22.28-2.876840.048.05
21Q1 (9)26.25-22.68136.911.23-11.51141.180.95-20.8331.940.641.5988.244.6914.451.83.622.39-44.312.4431.39-20.556840.035.98
20Q4 (8)33.9512.9106.381.3929.9173.751.225.0-28.140.6310.5370.274.0915.06-15.813.5310.71-65.181.86-2.11-17.568448.0535.98
20Q3 (7)30.0727.52111.611.0733.7555.070.962.1371.430.5723.9158.333.564.88-26.723.19-19.91-18.991.90-2.83-25.184620.0-8.15
20Q2 (6)23.58112.8250.770.856.862.560.9430.56-22.310.4635.2917.953.39-26.29-31.973.99-38.65-48.471.95-36.43-21.77462-8.15-8.15
20Q1 (5)11.08-32.64-27.250.51-36.25-20.310.72-56.89-25.770.34-8.1130.774.60-5.359.536.50-35.992.033.0736.4379.755030.00.0
19Q4 (4)16.4515.760.00.815.940.01.67198.210.00.372.780.04.860.150.010.15157.610.02.25-11.220.05030.00.0
19Q3 (3)14.21-9.140.00.69-11.540.00.56-53.720.00.36-7.690.04.86-2.640.03.94-49.060.02.531.60.05030.00.0
19Q2 (2)15.642.690.00.7821.880.01.2124.740.00.3950.00.04.9918.680.07.7421.470.02.4946.070.05030.00.0
19Q1 (1)15.230.00.00.640.00.00.970.00.00.260.00.04.200.00.06.370.00.01.710.00.05030.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)72.95-25.344.6711.723.82-12.182.4916.366.4049.645.2417.623.4155.857030.0
2022 (9)97.71-8.774.18-21.434.358.752.14-11.24.28-13.884.4519.22.19-2.67703-1.95
2021 (8)107.18.535.3241.114.04.712.4119.94.9730.023.73-3.522.2510.477174.82
2020 (7)98.6860.383.7729.553.82-13.382.0144.63.82-19.223.87-45.992.04-9.8368448.05
2019 (6)61.53-0.682.91-8.24.41-1.121.3916.814.73-7.587.17-0.452.2617.6462-8.15
2018 (5)61.9526.33.1720.084.4616.451.19-32.395.12-4.937.20-7.81.92-46.47503-1.76
2017 (4)49.05191.12.64266.673.83372.841.76220.05.3825.967.8162.433.599.935129.64
2016 (3)16.8500.7200.8100.5504.2704.8103.2604670

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