- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 22.46 | -14.6 | -58.99 | 1.07 | 105.77 | -41.53 | 2.05 | 33.12 | 9.04 | 0.39 | 178.57 | 105.26 | 4.76 | 140.95 | 42.58 | 9.13 | 55.88 | 165.91 | 1.74 | 226.2 | 400.55 | 2946 | 0.0 | 0.0 |
| 23Q3 (19) | 26.3 | -11.21 | -44.58 | 0.52 | -53.98 | -69.77 | 1.54 | -20.21 | -23.0 | 0.14 | -26.32 | -12.5 | 1.98 | -48.17 | -45.44 | 5.86 | -10.13 | 38.95 | 0.53 | -17.01 | 57.9 | 2946 | 0.0 | 0.0 |
| 23Q2 (18) | 29.62 | -36.67 | -24.11 | 1.13 | -10.32 | 29.89 | 1.93 | 31.29 | 14.88 | 0.19 | 11.76 | 11.76 | 3.81 | 41.61 | 71.15 | 6.52 | 107.31 | 51.38 | 0.64 | 76.48 | 47.27 | 2946 | 0.0 | 0.0 |
| 23Q1 (17) | 46.77 | -14.61 | -0.11 | 1.26 | -31.15 | 46.51 | 1.47 | -21.81 | -2.0 | 0.17 | -10.53 | -5.56 | 2.69 | -19.37 | 46.67 | 3.14 | -8.43 | -1.9 | 0.36 | 4.78 | -5.45 | 2946 | 0.0 | 0.0 |
| 22Q4 (16) | 54.77 | 15.4 | 32.81 | 1.83 | 6.4 | 33.58 | 1.88 | -6.0 | -6.93 | 0.19 | 18.75 | -29.63 | 3.34 | -7.8 | 0.58 | 3.43 | -18.55 | -29.92 | 0.35 | 2.9 | -47.01 | 2946 | 0.0 | 0.0 |
| 22Q3 (15) | 47.46 | 21.6 | 35.45 | 1.72 | 97.7 | 84.95 | 2.0 | 19.05 | 6.95 | 0.16 | -5.88 | -33.33 | 3.62 | 62.58 | 36.55 | 4.21 | -2.1 | -21.04 | 0.34 | -22.6 | -50.78 | 2946 | 0.0 | 0.0 |
| 22Q2 (14) | 39.03 | -16.64 | 6.35 | 0.87 | 1.16 | -2.25 | 1.68 | 12.0 | -19.62 | 0.17 | -5.56 | -26.09 | 2.23 | 21.35 | -8.08 | 4.30 | 34.35 | -24.42 | 0.44 | 13.29 | -30.5 | 2946 | 0.0 | 0.0 |
| 22Q1 (13) | 46.82 | 13.53 | 55.81 | 0.86 | -37.23 | -41.5 | 1.5 | -25.74 | -36.97 | 0.18 | -33.33 | -35.71 | 1.84 | -44.71 | -62.45 | 3.20 | -34.59 | -59.55 | 0.38 | -41.28 | -58.74 | 2946 | 0.0 | 0.0 |
| 21Q4 (12) | 41.24 | 17.69 | 51.84 | 1.37 | 47.31 | -1.44 | 2.02 | 8.02 | -43.58 | 0.27 | 12.5 | -35.71 | 3.32 | 25.17 | -35.09 | 4.90 | -8.22 | -62.84 | 0.65 | -4.41 | -57.66 | 2946 | 0.0 | 0.0 |
| 21Q3 (11) | 35.04 | -4.52 | -0.31 | 0.93 | 4.49 | -10.58 | 1.87 | -10.53 | -8.33 | 0.24 | 4.35 | -35.14 | 2.65 | 9.44 | -10.3 | 5.34 | -6.29 | -8.05 | 0.68 | 9.29 | -34.93 | 2946 | 0.0 | 0.0 |
| 21Q2 (10) | 36.7 | 22.13 | 11.45 | 0.89 | -39.46 | -31.54 | 2.09 | -12.18 | -18.04 | 0.23 | -17.86 | -55.77 | 2.43 | -50.43 | -38.57 | 5.69 | -28.1 | -26.46 | 0.63 | -32.74 | -60.31 | 2946 | 0.0 | 0.0 |
| 21Q1 (9) | 30.05 | 10.64 | 0.6 | 1.47 | 5.76 | 3.52 | 2.38 | -33.52 | -12.5 | 0.28 | -33.33 | -37.78 | 4.89 | -4.42 | 2.9 | 7.92 | -39.91 | -13.02 | 0.93 | -39.74 | -38.15 | 2946 | 0.0 | 0.0 |
| 20Q4 (8) | 27.16 | -22.73 | -30.0 | 1.39 | 33.65 | -35.35 | 3.58 | 75.49 | 20.13 | 0.42 | 13.51 | -40.85 | 5.12 | 72.97 | -7.64 | 13.18 | 127.12 | 71.62 | 1.55 | 46.91 | -15.49 | 2946 | 0.0 | 0.0 |
| 20Q3 (7) | 35.15 | 6.74 | -17.31 | 1.04 | -20.0 | -39.88 | 2.04 | -20.0 | -29.17 | 0.37 | -28.85 | -33.93 | 2.96 | -25.05 | -27.3 | 5.80 | -25.05 | -14.33 | 1.05 | -33.34 | -20.09 | 2946 | 0.0 | 0.0 |
| 20Q2 (6) | 32.93 | 10.24 | -42.3 | 1.3 | -8.45 | -72.8 | 2.55 | -6.25 | -11.15 | 0.52 | 15.56 | -3.7 | 3.95 | -16.96 | -52.87 | 7.74 | -14.96 | 53.98 | 1.58 | 4.82 | 66.89 | 2946 | 0.0 | 0.0 |
| 20Q1 (5) | 29.87 | -23.02 | -30.55 | 1.42 | -33.95 | -36.89 | 2.72 | -8.72 | -7.8 | 0.45 | -36.62 | 18.42 | 4.75 | -14.21 | -9.13 | 9.11 | 18.56 | 32.76 | 1.51 | -17.67 | 70.52 | 2946 | 0.0 | 0.0 |
| 19Q4 (4) | 38.8 | -8.73 | 0.0 | 2.15 | 24.28 | 0.0 | 2.98 | 3.47 | 0.0 | 0.71 | 26.79 | 0.0 | 5.54 | 36.16 | 0.0 | 7.68 | 13.37 | 0.0 | 1.83 | 38.91 | 0.0 | 2946 | 0.0 | 0.0 |
| 19Q3 (3) | 42.51 | -25.51 | 0.0 | 1.73 | -63.81 | 0.0 | 2.88 | 0.35 | 0.0 | 0.56 | 3.7 | 0.0 | 4.07 | -51.41 | 0.0 | 6.77 | 34.72 | 0.0 | 1.32 | 39.22 | 0.0 | 2946 | 0.0 | 0.0 |
| 19Q2 (2) | 57.07 | 32.69 | 0.0 | 4.78 | 112.44 | 0.0 | 2.87 | -2.71 | 0.0 | 0.54 | 42.11 | 0.0 | 8.38 | 60.11 | 0.0 | 5.03 | -26.68 | 0.0 | 0.95 | 7.1 | 0.0 | 2946 | 0.0 | 0.0 |
| 19Q1 (1) | 43.01 | 0.0 | 0.0 | 2.25 | 0.0 | 0.0 | 2.95 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 5.23 | 0.0 | 0.0 | 6.86 | 0.0 | 0.0 | 0.88 | 0.0 | 0.0 | 2946 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 125.16 | -33.45 | 3.98 | -24.48 | 6.99 | -0.99 | 0.88 | 25.71 | 3.18 | 13.49 | 5.58 | 48.78 | 0.70 | 88.91 | 2946 | 0.0 |
| 2022 (9) | 188.08 | 31.51 | 5.27 | 13.33 | 7.06 | -15.65 | 0.7 | -30.69 | 2.80 | -13.82 | 3.75 | -35.86 | 0.37 | -47.3 | 2946 | 0.0 |
| 2021 (8) | 143.02 | 14.32 | 4.65 | -9.71 | 8.37 | -23.21 | 1.01 | -42.94 | 3.25 | -21.02 | 5.85 | -32.83 | 0.71 | -50.08 | 2946 | 0.0 |
| 2020 (7) | 125.11 | -31.03 | 5.15 | -52.8 | 10.9 | -6.68 | 1.77 | -19.18 | 4.12 | -31.56 | 8.71 | 35.3 | 1.41 | 17.18 | 2946 | 0.0 |
| 2019 (6) | 181.39 | 38.08 | 10.91 | 64.8 | 11.68 | 44.02 | 2.19 | 3.3 | 6.01 | 19.36 | 6.44 | 4.3 | 1.21 | -25.18 | 2946 | 0.0 |
| 2018 (5) | 131.37 | 28.19 | 6.62 | -13.01 | 8.11 | 12.02 | 2.12 | -20.3 | 5.04 | -32.14 | 6.17 | -12.62 | 1.61 | -37.83 | 2946 | 0.0 |
| 2017 (4) | 102.48 | -38.03 | 7.61 | -16.65 | 7.24 | -8.12 | 2.66 | -26.92 | 7.43 | 34.5 | 7.06 | 48.26 | 2.60 | 17.92 | 2946 | 0.0 |
| 2016 (3) | 165.37 | -25.56 | 9.13 | 2.24 | 7.88 | 18.5 | 3.64 | 5.2 | 5.52 | 37.34 | 4.77 | 59.17 | 2.20 | 41.32 | 2946 | 0.0 |
| 2015 (2) | 222.14 | -19.46 | 8.93 | 72.06 | 6.65 | 9.74 | 3.46 | -23.45 | 4.02 | 113.62 | 2.99 | 36.24 | 1.56 | -4.96 | 2946 | 11.09 |
| 2014 (1) | 275.8 | 37.32 | 5.19 | 51.75 | 6.06 | 19.76 | 4.52 | 10.78 | 1.88 | 0 | 2.20 | 0 | 1.64 | 0 | 2652 | 36.77 |
