玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)27.9114.297.645.90418.92-34.34.09205.68-39.233.23201.89-46.171.49239.25-54.430.94354.05-38.160.2441.184.357.81556.3-21.1193.40-1.25-29.53141.67183.335.11-41.67-174.07-27.7817.88-7.9828.73
23Q3 (19)24.42-4.87-15.12-1.85-274.53-119.49-3.87-2050.0-141.17-3.17-312.75-144.21-1.07-291.07-126.95-0.37-190.24-120.220.17-5.56-29.171.19-72.26-90.3394.58-8.18-33.1150.00110.0-50.7856.25-90.623643.7519.432.8619.2
23Q2 (18)25.67-6.14-2.881.06-80.0-88.82-0.18-105.01-102.031.49-47.54-78.950.56-50.88-86.570.41-38.81-79.080.180.0-30.774.29-45.63-63.05103.01-5.97-18.9-500.00-433.33-569.23600.001300.09250.018.892.6125.68
23Q1 (17)27.355.48-2.155.30-40.982.713.59-46.66-23.452.84-52.67-23.661.14-65.14-14.290.67-55.92-1.470.18-21.7412.57.89-20.3-7.18109.55-17.35-15.02150.0011.2935.71-50.00-53.33-375.018.4132.54-7.25
22Q4 (16)25.93-9.8717.228.98-5.3756.996.73-28.430.936.00-16.3289.273.27-17.6369.431.52-16.9446.150.23-4.17-23.339.90-19.5138.66132.54-6.279.08134.7832.6821.3-32.61-1954.35-193.4813.89-14.793.5
22Q3 (15)28.778.8530.719.490.1196.899.406.21126.517.171.27175.773.97-4.8177.621.83-6.6398.910.24-7.69-27.2712.305.94100.98141.4011.3376.68101.59-4.66-11.96-1.5975.7989.6816.308.4521.91
22Q2 (14)26.43-5.449.359.4883.72451.168.8588.7953.577.0890.32956.724.17213.531795.451.96188.24833.330.2662.513.0411.6136.59188.81127.01-1.47155.45106.56-3.59-46.72-6.5637.793.4415.03-24.28-21.8
22Q1 (13)27.9526.361.35.16-9.79437.54.69-8.75219.053.7217.35217.951.33-31.09303.030.68-34.62134.480.16-46.67-15.798.5019.0561.6128.916.09208.62110.53-0.5384.21-10.535.26-126.3219.8547.91-9.4
21Q4 (12)22.120.5-17.85.7218.67-33.185.1423.86-23.963.1721.92-44.091.9334.97-29.31.0413.04-45.260.30-9.09-9.097.1416.67-20.58121.5151.83155.43111.11-3.7-12.53-11.1127.7858.8913.420.37-13.92
21Q3 (11)22.01-8.94-13.794.82180.23-2.034.15394.05-6.952.60288.06-21.921.43550.015.320.92338.13.370.3343.4826.926.1252.24-13.0780.0360.9686.42115.38-42.313.85-15.3884.62-38.4613.37-30.44-19.36
21Q2 (10)24.17-12.4-9.641.7279.17-27.730.84-42.86-60.190.67-42.74-54.110.22-33.33-55.10.21-27.59-43.240.2321.05-4.174.02-23.57-15.5549.7219.0325.4200.00233.3377.78-100.00-350.0-700.019.22-12.2812.0
21Q1 (9)27.592.535.830.96-88.79-22.581.47-78.2556.381.17-79.3767.140.33-87.9126.920.29-84.7445.00.19-42.42-26.925.26-41.4960.3741.77-12.19-4.7760.00-52.77-52.040.00248.0260.021.9140.5438.06
20Q4 (8)26.915.4114.368.5673.9825.516.7651.5715.165.6770.27-6.742.73120.16-4.881.90113.48-5.470.3326.920.08.9927.715.447.5710.815.52127.0314.329.38-27.03-143.24-67.5715.59-5.9721.23
20Q3 (7)25.53-4.56-9.534.92106.72-25.234.46111.37-12.723.33128.08-34.831.24153.06-32.610.89140.54-36.430.268.33-3.77.0447.9-8.4542.938.272.88111.11-1.23-14.53-11.1111.1162.9616.58-3.383.11
20Q2 (6)26.752.61-4.672.3891.94-23.962.11124.4713.441.46108.57-21.510.4988.46-15.520.3785.0-28.850.24-7.694.354.7645.12-17.3639.65-9.662.63112.50-10.0-32.5-12.5050.081.2517.168.13-1.61
20Q1 (5)26.0710.79-4.851.24-81.82137.920.94-83.99124.540.70-88.49118.280.26-90.94119.550.20-90.05129.410.26-21.2130.03.28-57.89198.1843.86-2.718.27125.007.6438.89-25.00-55.0-225.015.8723.41-29.47
19Q4 (4)23.53-16.620.06.823.650.05.8714.870.06.0818.980.02.8755.980.02.0143.570.00.3322.220.07.791.30.045.088.030.0116.13-10.670.0-16.1346.240.012.86-20.020.0
19Q3 (3)28.220.570.06.58110.220.05.11174.730.05.11174.730.01.84217.240.01.40169.230.00.2717.390.07.6933.510.041.7371.160.0130.00-22.00.0-30.0055.00.016.08-7.80.0
19Q2 (2)28.062.410.03.13195.720.01.86148.560.01.86148.560.00.58143.610.00.52176.470.00.2315.00.05.76423.640.024.38-39.820.0166.6785.190.0-66.67-433.330.017.44-22.490.0
19Q1 (1)27.400.00.0-3.270.00.0-3.830.00.0-3.830.00.0-1.330.00.0-0.680.00.00.200.00.01.100.00.040.510.00.090.000.00.020.000.00.022.500.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)26.49-2.572.95-65.783.2043.281.25-83.791.35-78.372.10-83.351.59-73.720.73-17.985.59-48.2493.40-29.53232.00107.92-132.0000.212.0718.5917.14
2022 (9)27.1916.58.62118.782.239.867.71123.486.24182.3512.61225.846.05160.780.89-6.3210.8081.51132.549.08111.58-1.13-11.5800.20-26.0115.870.19
2021 (8)23.34-11.423.94-14.532.03-5.83.45-9.692.21-26.823.87-17.132.32-28.830.95-10.385.95-3.88121.51155.43112.86-6.65-14.2900.27-48.6915.84-2.4
2020 (7)26.35-0.234.6111.082.16-20.163.8224.433.02-3.824.67-19.763.26-6.321.060.956.192.1547.575.52120.90-9.81-20.9000.5373.9416.23-1.1
2019 (6)26.4112.674.1502.709.273.0703.1405.8203.4801.0511.76.06045.08-68.99134.0442.69-34.0400.31016.41-7.29
2018 (5)23.44-1.1-5.4802.47-17.14-5.820-5.470-12.710-4.7100.943.3-2.650145.35-3.7793.9431.826.06-78.910.00017.70-10.79
2017 (4)23.70-18.58-6.1702.9924.03-8.690-8.190-16.000-6.8600.91-24.79-4.780151.0578.9371.26-37.9128.7400.00019.8432.53
2016 (3)29.11-2.547.84-31.412.4159.696.84-41.445.43-42.7212.52-49.746.91-51.11.21-18.249.78-26.6984.42-14.23114.7717.04-14.7700.00014.9712.3
2015 (2)29.876.3411.4368.581.5117.5611.6833.039.4828.9824.9143.6614.1319.951.48-7.513.3430.0298.4387.2498.0626.491.94-91.390.00013.33-1.77
2014 (1)28.0906.7801.28210.268.7807.35017.34011.7801.60-13.5110.2641.9152.5728.2877.53-30.9722.4700.00013.578.47

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