- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.6 | -9.6 | 45.45 | 0.16 | -27.27 | -52.94 | 0.23 | -14.81 | -39.47 | 0.16 | 0.0 | -5.88 | 10.00 | -19.55 | -67.65 | 14.37 | -5.76 | -58.39 | 10.00 | 10.63 | -35.29 | 278 | 0.0 | 0.0 |
| 23Q3 (19) | 1.77 | -2.21 | 12.74 | 0.22 | -4.35 | -18.52 | 0.27 | 28.57 | -20.59 | 0.16 | 6.67 | -30.43 | 12.43 | -2.19 | -27.73 | 15.25 | 31.48 | -29.56 | 9.04 | 9.08 | -38.3 | 278 | 0.0 | -4.47 |
| 23Q2 (18) | 1.81 | 14.56 | 15.29 | 0.23 | -8.0 | -14.81 | 0.21 | -38.24 | -36.36 | 0.15 | 0.0 | 0.0 | 12.71 | -19.69 | -26.11 | 11.60 | -46.08 | -44.8 | 8.29 | -12.71 | -13.26 | 278 | 0.0 | -4.47 |
| 23Q1 (17) | 1.58 | 43.64 | 36.21 | 0.25 | -26.47 | -3.85 | 0.34 | -10.53 | 17.24 | 0.15 | -11.76 | -6.25 | 15.82 | -48.81 | -29.41 | 21.52 | -37.71 | -13.92 | 9.49 | -38.57 | -31.17 | 278 | 0.0 | -4.47 |
| 22Q4 (16) | 1.1 | -29.94 | -1.79 | 0.34 | 25.93 | 21.43 | 0.38 | 11.76 | 15.15 | 0.17 | -26.09 | -15.0 | 30.91 | 79.73 | 23.64 | 34.55 | 59.52 | 17.25 | 15.45 | 5.49 | -13.45 | 278 | -4.47 | -4.47 |
| 22Q3 (15) | 1.57 | 0.0 | 16.3 | 0.27 | 0.0 | -12.9 | 0.34 | 3.03 | 41.67 | 0.23 | 53.33 | 21.05 | 17.20 | 0.0 | -25.11 | 21.66 | 3.03 | 21.82 | 14.65 | 53.33 | 4.09 | 291 | 0.0 | -18.72 |
| 22Q2 (14) | 1.57 | 35.34 | 48.11 | 0.27 | 3.85 | -15.62 | 0.33 | 13.79 | 3.12 | 0.15 | -6.25 | -25.0 | 17.20 | -23.27 | -43.03 | 21.02 | -15.92 | -30.37 | 9.55 | -30.73 | -49.36 | 291 | 0.0 | -18.72 |
| 22Q1 (13) | 1.16 | 3.57 | 12.62 | 0.26 | -7.14 | 8.33 | 0.29 | -12.12 | 61.11 | 0.16 | -20.0 | -15.79 | 22.41 | -10.34 | -3.81 | 25.00 | -15.15 | 43.06 | 13.79 | -22.76 | -25.23 | 291 | 0.0 | -18.72 |
| 21Q4 (12) | 1.12 | -17.04 | -5.88 | 0.28 | -9.68 | 100.0 | 0.33 | 37.5 | -35.29 | 0.2 | 5.26 | -16.67 | 25.00 | 8.87 | 112.5 | 29.46 | 65.74 | -31.25 | 17.86 | 26.88 | -11.46 | 291 | -18.72 | -18.72 |
| 21Q3 (11) | 1.35 | 27.36 | 21.62 | 0.31 | -3.12 | -3.12 | 0.24 | -25.0 | -29.41 | 0.19 | -5.0 | -24.0 | 22.96 | -23.94 | -20.35 | 17.78 | -41.11 | -41.96 | 14.07 | -25.41 | -37.51 | 358 | 0.0 | -19.55 |
| 21Q2 (10) | 1.06 | 2.91 | 29.27 | 0.32 | 33.33 | 14.29 | 0.32 | 77.78 | -17.95 | 0.2 | 5.26 | -42.86 | 30.19 | 29.56 | -11.59 | 30.19 | 72.75 | -36.53 | 18.87 | 2.28 | -55.8 | 358 | 0.0 | -53.69 |
| 21Q1 (9) | 1.03 | -13.45 | -41.81 | 0.24 | 71.43 | -40.0 | 0.18 | -64.71 | -41.94 | 0.19 | -20.83 | -52.5 | 23.30 | 98.06 | 3.11 | 17.48 | -59.22 | -0.22 | 18.45 | -8.54 | -18.37 | 358 | 0.0 | -29.8 |
| 20Q4 (8) | 1.19 | 7.21 | -44.65 | 0.14 | -56.25 | -70.21 | 0.51 | 50.0 | 50.0 | 0.24 | -4.0 | -72.41 | 11.76 | -59.19 | -46.18 | 42.86 | 39.92 | 171.01 | 20.17 | -10.45 | -50.16 | 358 | -19.55 | -29.8 |
| 20Q3 (7) | 1.11 | 35.37 | -60.78 | 0.32 | 14.29 | -27.27 | 0.34 | -12.82 | -8.11 | 0.25 | -28.57 | 8.7 | 28.83 | -15.57 | 85.42 | 30.63 | -35.6 | 134.28 | 22.52 | -47.23 | 177.12 | 445 | -42.43 | -12.75 |
| 20Q2 (6) | 0.82 | -53.67 | -67.97 | 0.28 | -30.0 | -39.13 | 0.39 | 25.81 | 8.33 | 0.35 | -12.5 | 12.9 | 34.15 | 51.1 | 90.03 | 47.56 | 171.56 | 238.21 | 42.68 | 88.87 | 252.48 | 773 | 51.57 | 51.57 |
| 20Q1 (5) | 1.77 | -17.67 | -23.71 | 0.4 | -14.89 | -18.37 | 0.31 | -8.82 | -16.22 | 0.4 | -54.02 | 37.93 | 22.60 | 3.38 | 7.0 | 17.51 | 10.75 | 9.82 | 22.60 | -44.15 | 80.79 | 510 | 0.0 | 0.0 |
| 19Q4 (4) | 2.15 | -24.03 | 0.0 | 0.47 | 6.82 | 0.0 | 0.34 | -8.11 | 0.0 | 0.87 | 278.26 | 0.0 | 21.86 | 40.6 | 0.0 | 15.81 | 20.96 | 0.0 | 40.47 | 397.9 | 0.0 | 510 | 0.0 | 0.0 |
| 19Q3 (3) | 2.83 | 10.55 | 0.0 | 0.44 | -4.35 | 0.0 | 0.37 | 2.78 | 0.0 | 0.23 | -25.81 | 0.0 | 15.55 | -13.47 | 0.0 | 13.07 | -7.03 | 0.0 | 8.13 | -32.88 | 0.0 | 510 | 0.0 | 0.0 |
| 19Q2 (2) | 2.56 | 10.34 | 0.0 | 0.46 | -6.12 | 0.0 | 0.36 | -2.7 | 0.0 | 0.31 | 6.9 | 0.0 | 17.97 | -14.92 | 0.0 | 14.06 | -11.82 | 0.0 | 12.11 | -3.12 | 0.0 | 510 | 0.0 | 0.0 |
| 19Q1 (1) | 2.32 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 21.12 | 0.0 | 0.0 | 15.95 | 0.0 | 0.0 | 12.50 | 0.0 | 0.0 | 510 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.76 | 25.19 | 0.87 | -23.68 | 1.06 | -21.48 | 0.62 | -12.68 | 12.87 | -39.04 | 15.68 | -37.28 | 9.17 | -30.24 | 278 | 0.0 |
| 2022 (9) | 5.4 | 18.42 | 1.14 | -0.87 | 1.35 | 27.36 | 0.71 | -8.97 | 21.11 | -16.29 | 25.00 | 7.55 | 13.15 | -23.13 | 278 | -4.47 |
| 2021 (8) | 4.56 | -6.75 | 1.15 | 0.88 | 1.06 | -31.17 | 0.78 | -37.1 | 25.22 | 8.18 | 23.25 | -26.19 | 17.11 | -32.54 | 291 | -18.72 |
| 2020 (7) | 4.89 | -50.41 | 1.14 | -38.71 | 1.54 | 6.94 | 1.24 | -27.06 | 23.31 | 23.58 | 31.49 | 115.64 | 25.36 | 47.08 | 358 | -19.55 |
| 2019 (6) | 9.86 | -19.58 | 1.86 | 1.09 | 1.44 | -9.43 | 1.7 | 5.59 | 18.86 | 25.69 | 14.60 | 12.61 | 17.24 | 31.29 | 445 | -12.75 |
| 2018 (5) | 12.26 | -0.08 | 1.84 | -13.21 | 1.59 | -1.85 | 1.61 | 33.06 | 15.01 | -13.14 | 12.97 | -1.77 | 13.13 | 33.17 | 510 | 2.0 |
| 2017 (4) | 12.27 | -28.83 | 2.12 | 4.95 | 1.62 | -8.99 | 1.21 | -7.63 | 17.28 | 47.46 | 13.20 | 27.88 | 9.86 | 29.78 | 500 | -7.75 |
| 2016 (3) | 17.24 | 1.41 | 2.02 | -4.27 | 1.78 | 0.56 | 1.31 | 15.93 | 11.72 | -5.6 | 10.32 | -0.84 | 7.60 | 14.32 | 542 | -13.28 |
| 2015 (2) | 17.0 | -24.04 | 2.11 | -8.66 | 1.77 | -9.23 | 1.13 | 0.0 | 12.41 | 20.25 | 10.41 | 19.5 | 6.65 | 31.65 | 625 | -23.78 |
| 2014 (1) | 22.38 | 8.43 | 2.31 | 6.94 | 1.95 | -9.3 | 1.13 | -8.87 | 10.32 | 0 | 8.71 | 0 | 5.05 | 0 | 820 | 0.0 |
