玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.7219.44-1.710.111.110.00.185.885.880.08-11.11-20.05.81-6.981.7410.47-11.357.734.65-25.58-18.62700.00.0
23Q3 (19)1.44-11.66-23.40.090.0-25.00.17-5.56-15.00.090.0-10.06.2513.19-2.0811.816.9110.976.2513.1917.52700.03.45
23Q2 (18)1.634.49-14.660.09-10.0125.00.1820.0-21.740.090.0-10.05.52-13.87163.6511.0414.85-8.35.52-4.295.462700.03.45
23Q1 (17)1.56-10.86-4.290.10.0-9.090.15-11.76-6.250.09-10.00.06.4112.18-5.019.62-1.02-2.045.770.964.492700.03.45
22Q4 (16)1.75-6.91-11.620.1-16.67-9.090.17-15.00.00.10.025.05.71-10.482.869.71-8.6913.145.717.4341.432703.453.45
22Q3 (15)1.88-1.57-6.00.12200.09.090.2-13.0411.110.10.025.06.38204.7916.0510.64-11.6618.25.321.632.982610.00.38
22Q2 (14)1.9117.1811.70.04-63.64-60.00.2343.7543.750.111.1125.02.09-68.97-64.1912.0422.6828.75.24-5.1811.912610.00.38
22Q1 (13)1.63-17.6813.990.110.022.220.16-5.886.670.0912.512.56.7521.477.239.8214.33-6.425.5236.66-1.32610.00.38
21Q4 (12)1.98-1.027.740.110.037.50.17-5.5630.770.080.00.05.561.017.648.59-4.62.374.041.01-21.722610.380.38
21Q3 (11)2.016.9624.220.1110.037.50.1812.520.00.080.00.05.50-5.9510.699.00-3.81-3.44.00-14.5-19.52600.0-10.65
21Q2 (10)1.7119.5813.250.111.110.00.166.67-5.880.080.00.05.85-7.08-11.79.36-10.8-16.894.68-16.37-11.72600.0-10.65
21Q1 (9)1.43-7.7413.490.0912.5-10.00.1515.387.140.080.014.296.2921.94-20.710.4925.07-5.595.598.390.72600.0-21.45
20Q4 (8)1.55-3.7323.020.080.0-20.00.13-13.33-13.330.080.00.05.163.87-34.978.39-9.98-29.555.163.87-18.71260-10.65-21.45
20Q3 (7)1.616.62-7.470.08-20.0-33.330.15-11.76-28.570.080.0-11.114.97-24.97-27.959.32-17.25-22.84.97-6.21-3.932910.0-12.08
20Q2 (6)1.5119.84-4.430.10.0-9.090.1721.43-5.560.0814.29-11.116.62-16.56-4.8811.261.32-1.185.30-4.64-6.99291-12.08-12.08
20Q1 (5)1.260.0-16.560.10.0-23.080.14-6.67-17.650.07-12.5-12.57.940.0-7.8111.11-6.67-1.315.56-12.54.863310.00.0
19Q4 (4)1.26-27.590.00.1-16.670.00.15-28.570.00.08-11.110.07.9415.080.011.90-1.360.06.3522.750.03310.00.0
19Q3 (3)1.7410.130.00.129.090.00.2116.670.00.090.00.06.90-0.940.012.075.940.05.17-9.20.03310.00.0
19Q2 (2)1.584.640.00.11-15.380.00.185.880.00.0912.50.06.96-19.130.011.391.190.05.707.520.03310.00.0
19Q1 (1)1.510.00.00.130.00.00.170.00.00.080.00.08.610.00.011.260.00.05.300.00.03310.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.35-11.440.382.70.68-10.530.35-7.895.9815.9710.711.035.514.02700.0
2022 (9)7.170.70.37-9.760.7615.150.3818.755.16-10.3910.6014.355.3017.922703.45
2021 (8)7.1220.070.4113.890.6611.860.326.675.76-5.159.27-6.834.49-11.162610.38
2020 (7)5.93-2.630.36-23.40.59-18.060.3-11.766.07-21.349.95-15.845.06-9.38260-10.65
2019 (6)6.09-26.80.47-18.970.72-24.210.34-5.567.7210.7111.823.545.5829.03291-12.08
2018 (5)8.324.390.58-1.690.951.060.3616.136.97-5.8311.42-3.194.3311.243313.44
2017 (4)7.9724.920.5937.210.942.170.3114.817.409.8411.79-18.213.89-8.093203.23
2016 (3)6.384.760.430.00.92-5.150.278.06.74-4.5514.42-9.474.233.093109.54
2015 (2)6.09-65.920.4319.440.97-64.070.25-13.797.06250.4915.935.424.11152.96283-12.92
2014 (1)17.87482.080.3602.7291.30.2902.01015.1101.620325-0.31

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