- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 67.96 | 15.95 | -26.46 | 3.11 | -7.99 | -15.95 | 3.59 | 35.47 | -0.28 | 4.54 | -5.22 | -5.22 | 4.58 | -20.65 | 14.29 | 5.28 | 16.83 | 35.6 | 6.68 | -18.26 | 28.88 | 0 | 0 | 0 |
| 23Q3 (19) | 58.61 | -24.33 | -36.51 | 3.38 | -5.06 | 5.3 | 2.65 | -2.93 | -21.36 | 4.79 | -2.84 | 1.05 | 5.77 | 25.46 | 65.84 | 4.52 | 28.27 | 23.85 | 8.17 | 28.39 | 59.16 | 0 | 0 | 0 |
| 23Q2 (18) | 77.45 | -1.58 | -6.54 | 3.56 | 19.06 | 9.88 | 2.73 | -13.33 | -22.44 | 4.93 | 6.48 | 6.48 | 4.60 | 20.97 | 17.57 | 3.52 | -11.95 | -17.02 | 6.37 | 8.18 | 13.93 | 0 | 0 | 0 |
| 23Q1 (17) | 78.69 | -14.85 | 14.46 | 2.99 | -19.19 | -1.97 | 3.15 | -12.5 | 0.96 | 4.63 | -3.34 | 11.03 | 3.80 | -5.1 | -14.35 | 4.00 | 2.76 | -11.79 | 5.88 | 13.51 | -2.99 | 0 | 0 | 0 |
| 22Q4 (16) | 92.41 | 0.11 | 44.21 | 3.7 | 15.26 | 21.71 | 3.6 | 6.82 | 11.8 | 4.79 | 1.05 | 28.42 | 4.00 | 15.14 | -15.6 | 3.90 | 6.71 | -22.47 | 5.18 | 0.95 | -10.95 | 0 | 0 | 0 |
| 22Q3 (15) | 92.31 | 11.39 | 37.65 | 3.21 | -0.93 | 11.07 | 3.37 | -4.26 | 6.31 | 4.74 | 2.38 | 32.77 | 3.48 | -11.06 | -19.31 | 3.65 | -14.05 | -22.77 | 5.13 | -8.09 | -3.54 | 0 | 0 | 0 |
| 22Q2 (14) | 82.87 | 20.54 | 9.69 | 3.24 | 6.23 | 18.25 | 3.52 | 12.82 | 8.31 | 4.63 | 11.03 | 18.41 | 3.91 | -11.87 | 7.8 | 4.25 | -6.4 | -1.26 | 5.59 | -7.89 | 7.95 | 0 | 0 | 0 |
| 22Q1 (13) | 68.75 | 7.29 | -4.42 | 3.05 | 0.33 | 10.11 | 3.12 | -3.11 | 7.59 | 4.17 | 11.8 | 18.47 | 4.44 | -6.49 | 15.2 | 4.54 | -9.69 | 12.56 | 6.07 | 4.2 | 23.95 | 0 | 0 | 0 |
| 21Q4 (12) | 64.08 | -4.44 | -34.55 | 3.04 | 5.19 | -14.37 | 3.22 | 1.58 | -8.78 | 3.73 | 4.48 | -3.62 | 4.74 | 10.08 | 30.83 | 5.02 | 6.3 | 39.36 | 5.82 | 9.34 | 47.25 | 0 | 0 | 0 |
| 21Q3 (11) | 67.06 | -11.24 | -30.66 | 2.89 | 5.47 | -12.69 | 3.17 | -2.46 | -6.21 | 3.57 | -8.7 | -13.56 | 4.31 | 18.83 | 25.92 | 4.73 | 9.89 | 35.25 | 5.32 | 2.86 | 24.66 | 0 | 0 | 0 |
| 21Q2 (10) | 75.55 | 5.03 | -2.2 | 2.74 | -1.08 | -8.36 | 3.25 | 12.07 | 7.62 | 3.91 | 11.08 | -3.93 | 3.63 | -5.82 | -6.3 | 4.30 | 6.7 | 10.04 | 5.18 | 5.76 | -1.77 | 0 | 0 | 0 |
| 21Q1 (9) | 71.93 | -26.53 | 44.32 | 2.77 | -21.97 | -4.81 | 2.9 | -17.85 | 11.11 | 3.52 | -9.04 | -11.56 | 3.85 | 6.2 | -34.04 | 4.03 | 11.81 | -23.01 | 4.89 | 23.8 | -38.72 | 0 | 0 | 0 |
| 20Q4 (8) | 97.9 | 1.23 | 109.28 | 3.55 | 7.25 | 188.62 | 3.53 | 4.44 | 130.72 | 3.87 | -6.3 | 16.92 | 3.63 | 5.95 | 37.91 | 3.61 | 3.17 | 10.25 | 3.95 | -7.43 | -44.13 | 0 | 0 | 0 |
| 20Q3 (7) | 96.71 | 25.19 | 142.87 | 3.31 | 10.7 | 221.36 | 3.38 | 11.92 | 131.51 | 4.13 | 1.47 | 20.41 | 3.42 | -11.57 | 32.32 | 3.49 | -10.6 | -4.68 | 4.27 | -18.94 | -50.42 | 0 | 0 | 0 |
| 20Q2 (6) | 77.25 | 55.0 | 95.62 | 2.99 | 2.75 | 145.08 | 3.02 | 15.71 | 101.33 | 4.07 | 2.26 | 10.9 | 3.87 | -33.71 | 25.29 | 3.91 | -25.35 | 2.92 | 5.27 | -34.02 | -43.31 | 0 | 0 | 0 |
| 20Q1 (5) | 49.84 | 6.54 | 54.98 | 2.91 | 136.59 | 203.12 | 2.61 | 70.59 | 107.14 | 3.98 | 20.24 | 27.56 | 5.84 | 122.06 | 95.6 | 5.24 | 60.11 | 33.66 | 7.99 | 12.86 | -17.69 | 0 | 0 | 0 |
| 19Q4 (4) | 46.78 | 17.48 | 0.0 | 1.23 | 19.42 | 0.0 | 1.53 | 4.79 | 0.0 | 3.31 | -3.5 | 0.0 | 2.63 | 1.65 | 0.0 | 3.27 | -10.8 | 0.0 | 7.08 | -17.86 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 39.82 | 0.84 | 0.0 | 1.03 | -15.57 | 0.0 | 1.46 | -2.67 | 0.0 | 3.43 | -6.54 | 0.0 | 2.59 | -16.27 | 0.0 | 3.67 | -3.47 | 0.0 | 8.61 | -7.31 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 39.49 | 22.79 | 0.0 | 1.22 | 27.08 | 0.0 | 1.5 | 19.05 | 0.0 | 3.67 | 17.63 | 0.0 | 3.09 | 3.49 | 0.0 | 3.80 | -3.05 | 0.0 | 9.29 | -4.21 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 32.16 | 0.0 | 0.0 | 0.96 | 0.0 | 0.0 | 1.26 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 2.99 | 0.0 | 0.0 | 3.92 | 0.0 | 0.0 | 9.70 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 282.72 | -15.94 | 13.04 | -1.21 | 12.13 | -10.87 | 18.89 | 3.0 | 4.61 | 17.52 | 4.29 | 6.03 | 6.68 | 22.53 | 0 | 0 |
| 2022 (9) | 336.34 | 20.72 | 13.2 | 15.49 | 13.61 | 8.62 | 18.34 | 24.42 | 3.92 | -4.33 | 4.05 | -10.02 | 5.45 | 3.07 | 0 | 0 |
| 2021 (8) | 278.62 | -13.39 | 11.43 | -10.42 | 12.53 | -0.16 | 14.74 | -8.16 | 4.10 | 3.43 | 4.50 | 15.28 | 5.29 | 6.04 | 0 | 0 |
| 2020 (7) | 321.71 | 103.28 | 12.76 | 187.39 | 12.55 | 118.26 | 16.05 | 18.63 | 3.97 | 41.38 | 3.90 | 7.37 | 4.99 | -41.64 | 0 | 0 |
| 2019 (6) | 158.26 | 1.4 | 4.44 | -4.93 | 5.75 | -1.71 | 13.53 | 5.7 | 2.81 | -6.23 | 3.63 | -3.06 | 8.55 | 4.25 | 0 | 0 |
| 2018 (5) | 156.08 | -18.1 | 4.67 | 9.37 | 5.85 | -1.18 | 12.8 | 1.51 | 2.99 | 33.54 | 3.75 | 20.65 | 8.20 | 23.94 | 0 | 0 |
| 2017 (4) | 190.57 | -12.71 | 4.27 | -10.29 | 5.92 | -12.81 | 12.61 | -8.56 | 2.24 | 2.76 | 3.11 | -0.12 | 6.62 | 4.75 | 0 | 0 |
| 2016 (3) | 218.31 | -5.06 | 4.76 | -22.09 | 6.79 | -11.93 | 13.79 | -2.89 | 2.18 | -17.94 | 3.11 | -7.24 | 6.32 | 2.29 | 6412 | 0.0 |
| 2015 (2) | 229.95 | -1.22 | 6.11 | 6.63 | 7.71 | -7.55 | 14.2 | 2.16 | 2.66 | 7.94 | 3.35 | -6.42 | 6.18 | 3.42 | 6412 | 0.0 |
| 2014 (1) | 232.78 | -3.43 | 5.73 | 17.18 | 8.34 | -8.65 | 13.9 | -5.7 | 2.46 | 0 | 3.58 | 0 | 5.97 | 0 | 6412 | 0.0 |
