玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)39.224.061.5531.953.5-1.8129.95-11.0-4.0124.40-10.66-3.255.62-20.62-11.364.50-16.51-8.910.18-10.0-10.038.38-9.03-8.6625.744.8-8.63106.5516.092.01-6.74-182.07-57.5823.600.178.16
23Q3 (19)37.6935.53-2.8430.8754.97-6.4533.6554.71-4.1927.3193.14-3.877.08160.29-22.25.39161.65-18.70.2042.86-13.0442.1922.22-5.2324.56-37.22-14.5791.790.31-2.328.21-3.3236.1823.56-14.055.75
23Q2 (18)27.81-3.64-27.6719.92-4.51-42.4421.753.13-38.3214.14-18.41-47.022.72-10.53-69.232.06-13.81-67.960.140.0-41.6734.52-0.66-22.7939.1244.46-16.9491.50-7.49-6.768.50684.53357.027.41-2.5621.23
23Q1 (17)28.86-25.27-8.4420.86-35.89-19.4321.09-32.4-19.9317.33-31.28-18.643.04-52.05-45.422.39-51.62-44.290.14-30.0-30.034.75-17.3-9.2727.08-3.87-5.3598.92-5.30.521.08125.32-40.4328.1328.9213.61
22Q4 (16)38.62-0.449.032.54-1.397.4331.20-11.163.4525.22-11.232.656.34-30.33-16.144.94-25.49-13.180.20-13.04-13.0442.02-5.621.1828.17-2.02-10.49104.4611.164.08-4.28-170.92-1089.321.82-2.06-2.02
22Q3 (15)38.790.889.8233.00-4.656.5235.12-0.413.6228.416.446.529.102.94-9.636.633.11-10.280.23-4.17-17.8644.52-0.428.0628.75-38.96-17.2993.97-4.25-6.316.03224.444189.8122.28-1.467.84
22Q2 (14)38.4521.9964.5334.6133.6892.635.2633.8697.6526.6925.3162.358.8458.71102.756.4349.88102.840.2420.026.3244.7116.7438.8947.1064.6322.3198.14-0.27-2.581.862.26351.9322.61-8.68-16.57
22Q1 (13)31.52-11.04-17.2725.89-14.53-21.5926.34-12.67-19.8221.30-13.31-23.715.57-26.32-49.824.29-24.6-43.850.20-13.04-25.9338.30-7.78-11.0128.61-9.09-24.6798.41-1.94-2.011.82605.45415.4524.7611.1810.14
21Q4 (12)35.430.31-11.0530.29-2.23-13.4330.16-2.43-12.8824.57-7.87-29.037.56-24.93-58.145.69-23.0-48.080.23-17.86-28.1241.530.8-5.731.47-9.46-42.39100.360.06-0.72-0.36-143.8866.7922.277.799.33
21Q3 (11)35.3251.13-3.3430.9872.49.730.9173.2610.1626.6762.23-4.9510.07130.96-34.577.39133.12-13.770.2847.37-6.6741.2027.996.934.76-9.74-55.8100.29-0.44-0.37-0.1580.0177.9520.66-23.76-1.76
21Q2 (10)23.37-38.6637.6317.97-45.5859.3117.84-45.6970.3916.44-41.1257.024.36-60.7211.223.17-58.5142.790.19-29.63-5.032.19-25.2124.3338.511.4-53.76100.740.3-6.7-0.74-28.0490.7427.1020.55-1.88
21Q1 (9)38.10-4.34112.3733.02-5.63173.5732.85-5.11192.7827.92-19.35148.8411.10-38.54133.687.64-30.29187.220.27-15.6217.3943.04-2.2766.5637.98-30.48-54.31100.43-0.64-6.57-0.5846.7892.3222.4810.36-17.44
20Q4 (8)39.839.085.5134.9923.9126.3334.6223.38146.4134.6223.38146.4118.0617.35193.1810.9627.89247.940.326.6745.4544.0414.2753.3454.63-30.54-37.53101.080.41-8.28-1.08-61.9189.3920.37-3.14-20.83
20Q3 (7)36.54115.1937.5228.24150.3528.4828.06168.033.5628.06168.033.5615.39292.627.518.57286.0451.950.3050.015.3838.5448.8613.3278.65-5.56-33.4100.67-6.76-3.72-0.6791.6185.3321.03-23.860.24
20Q2 (6)16.98-5.35257.4711.28-6.55459.2410.47-6.68374.0810.47-6.68374.083.92-17.47376.062.22-16.54511.110.20-13.0417.6525.890.1941.9483.280.18-29.96107.970.4431.59-7.97-6.28-144.4127.621.43-17.23
20Q1 (5)17.94-16.44141.2112.07-21.93121.3911.22-20.14119.3411.22-20.14119.344.75-22.89142.752.66-15.56151.450.234.55155.5625.84-10.03243.883.13-4.94-25.09107.50-2.4510.55-7.5026.5-371.6727.235.83-55.96
19Q4 (4)21.47-19.190.015.46-29.660.014.05-33.130.014.05-33.130.06.16-48.960.03.15-44.150.00.22-15.380.028.72-15.550.087.45-25.950.0110.205.40.0-10.20-123.850.025.7322.640.0
19Q3 (3)26.57459.370.021.98800.00.021.01650.00.021.01650.00.012.07950.00.05.641144.440.00.2652.940.034.0186.460.0118.10-0.680.0104.5627.430.0-4.56-125.40.020.98-37.130.0
19Q2 (2)4.75110.910.0-3.1494.440.0-3.8293.420.0-3.8293.420.0-1.4287.220.0-0.5489.560.00.1788.890.018.24201.50.0118.917.160.082.05-15.620.017.95550.140.033.37-46.030.0
19Q1 (1)-43.530.00.0-56.440.00.0-58.020.00.0-58.020.00.0-11.110.00.0-5.170.00.00.090.00.0-17.970.00.0110.970.00.097.240.00.02.760.00.061.830.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.12-7.9826.70-16.0410.211.5827.41-15.2721.54-16.0617.93-38.5114.16-37.150.66-25.037.92-11.0725.74-8.6397.37-0.962.5753.040.21-35.8425.3611.23
2022 (9)37.089.931.8010.4210.05-8.632.3512.825.664.8229.16-12.7522.53-4.70.88-8.3342.646.628.17-10.4998.32-2.081.6800.33-29.6122.80-0.09
2021 (8)33.7410.8428.8018.9111.00-2.1728.6820.8124.483.1233.42-19.6423.64-5.780.96-8.5740.0012.4531.47-42.39100.41-1.64-0.4100.46-24.8822.82-1.72
2020 (7)30.44158.6224.22382.4711.24-35.4423.74507.1623.74507.1641.59629.6525.09653.451.0543.8435.5757.0454.63-37.53102.08-20.6-2.0800.6266.0123.22-22.78
2019 (6)11.775785.05.02017.41-10.513.9103.9105.7003.3300.7314.0622.65087.45-20.24128.5733.3-28.5700.37-37.9130.07-5.85
2018 (5)0.200-27.67019.45-21.46-28.680-28.680-36.040-17.9500.6430.61-7.640109.6427.1296.452.083.48-35.480.60031.94-12.01
2017 (4)-8.570-17.64024.77-17.63-18.660-17.980-15.420-8.4200.496.528.09-36.9486.2532.2494.48-1.685.3942.770.00036.30-2.68
2016 (3)-7.620-18.20030.0717.53-18.920-16.240-11.620-7.2800.46-17.8612.83-58.965.2243.0996.09-12.53.7700.00037.3011.04
2015 (2)14.17-26.274.81-64.8625.58-2.154.39-67.173.01-76.372.79-80.541.93-74.740.56-1.7531.22-23.3745.58-49.16109.817.21-9.3500.00033.5912.38
2014 (1)19.22013.69026.1528.0813.37012.74014.3407.6400.57-3.3940.7435.4889.66-13.11102.42-6.18-2.4200.00029.89-0.96

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