- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.97 | 3.0 | -11.17 | 0.74 | 0.0 | 1.37 | 0.51 | 8.51 | -36.25 | 0.44 | 7.32 | 25.71 | 6.75 | -2.92 | 14.12 | 4.65 | 5.35 | -28.23 | 4.01 | 4.19 | 41.53 | 2054 | 0.0 | 0.0 |
| 23Q3 (19) | 10.65 | -2.65 | -10.8 | 0.74 | 2.78 | -2.63 | 0.47 | -20.34 | -16.07 | 0.41 | 13.89 | 5.13 | 6.95 | 5.58 | 9.16 | 4.41 | -18.17 | -5.91 | 3.85 | 16.99 | 17.86 | 2054 | 0.0 | -11.96 |
| 23Q2 (18) | 10.94 | -6.97 | -21.29 | 0.72 | 0.0 | -26.53 | 0.59 | 15.69 | -7.81 | 0.36 | 5.88 | -21.74 | 6.58 | 7.5 | -6.65 | 5.39 | 24.36 | 17.13 | 3.29 | 13.82 | -0.56 | 2054 | 0.0 | -11.96 |
| 23Q1 (17) | 11.76 | -4.78 | -20.22 | 0.72 | -1.37 | -24.21 | 0.51 | -36.25 | -17.74 | 0.34 | -2.86 | -10.53 | 6.12 | 3.58 | -5.01 | 4.34 | -33.05 | 3.1 | 2.89 | 2.02 | 12.15 | 2054 | 0.0 | -11.96 |
| 22Q4 (16) | 12.35 | 3.43 | -18.32 | 0.73 | -3.95 | -28.43 | 0.8 | 42.86 | 42.86 | 0.35 | -10.26 | -5.41 | 5.91 | -7.14 | -12.38 | 6.48 | 38.11 | 74.9 | 2.83 | -13.24 | 15.81 | 2054 | -11.96 | -11.96 |
| 22Q3 (15) | 11.94 | -14.1 | -29.52 | 0.76 | -22.45 | -26.21 | 0.56 | -12.5 | -1.75 | 0.39 | -15.22 | -2.5 | 6.37 | -9.72 | 4.69 | 4.69 | 1.86 | 39.39 | 3.27 | -1.3 | 38.33 | 2333 | 0.0 | 9.58 |
| 22Q2 (14) | 13.9 | -5.7 | -12.25 | 0.98 | 3.16 | 6.52 | 0.64 | 3.23 | 4.92 | 0.46 | 21.05 | 43.75 | 7.05 | 9.39 | 21.39 | 4.60 | 9.46 | 19.56 | 3.31 | 28.37 | 63.81 | 2333 | 0.0 | 9.58 |
| 22Q1 (13) | 14.74 | -2.51 | 7.28 | 0.95 | -6.86 | -2.06 | 0.62 | 10.71 | -18.42 | 0.38 | 2.7 | 15.15 | 6.45 | -4.46 | -8.71 | 4.21 | 13.57 | -23.96 | 2.58 | 5.35 | 7.34 | 2333 | 0.0 | 9.58 |
| 21Q4 (12) | 15.12 | -10.74 | 25.17 | 1.02 | -0.97 | 37.84 | 0.56 | -1.75 | 30.23 | 0.37 | -7.5 | 37.04 | 6.75 | 10.95 | 10.12 | 3.70 | 10.07 | 4.05 | 2.45 | 3.63 | 9.48 | 2333 | 9.58 | 9.58 |
| 21Q3 (11) | 16.94 | 6.94 | 37.61 | 1.03 | 11.96 | 37.33 | 0.57 | -6.56 | 18.75 | 0.4 | 25.0 | 17.65 | 6.08 | 4.69 | -0.2 | 3.36 | -12.63 | -13.71 | 2.36 | 16.88 | -14.51 | 2129 | 0.0 | 9.91 |
| 21Q2 (10) | 15.84 | 15.28 | 36.32 | 0.92 | -5.15 | 15.0 | 0.61 | -19.74 | 29.79 | 0.32 | -3.03 | 6.67 | 5.81 | -17.73 | -15.64 | 3.85 | -30.38 | -4.79 | 2.02 | -15.89 | -21.75 | 2129 | 0.0 | 9.91 |
| 21Q1 (9) | 13.74 | 13.74 | 0 | 0.97 | 31.08 | 0 | 0.76 | 76.74 | 0 | 0.33 | 22.22 | 0 | 7.06 | 15.24 | 0 | 5.53 | 55.39 | 0 | 2.40 | 7.46 | 0 | 2129 | 0.0 | 0 |
| 20Q4 (8) | 12.08 | -1.87 | 0 | 0.74 | -1.33 | 0 | 0.43 | -10.42 | 0 | 0.27 | -20.59 | 0 | 6.13 | 0.55 | 0 | 3.56 | -8.71 | 0 | 2.24 | -19.08 | 0 | 2129 | 9.91 | 0 |
| 20Q3 (7) | 12.31 | 5.94 | 0 | 0.75 | -6.25 | 0 | 0.48 | 2.13 | 0 | 0.34 | 13.33 | 0 | 6.09 | -11.5 | 0 | 3.90 | -3.6 | 0 | 2.76 | 6.98 | 0 | 1937 | 0.0 | 0 |
| 20Q2 (6) | 11.62 | 0 | 0 | 0.8 | 0 | 0 | 0.47 | 0 | 0 | 0.3 | 0 | 0 | 6.88 | 0 | 0 | 4.04 | 0 | 0 | 2.58 | 0 | 0 | 1937 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 44.32 | -16.24 | 2.92 | -14.37 | 2.09 | -19.92 | 1.55 | -1.9 | 6.59 | 2.23 | 4.72 | -4.4 | 3.50 | 17.12 | 2054 | 0.0 |
| 2022 (9) | 52.91 | -14.18 | 3.41 | -13.45 | 2.61 | 4.82 | 1.58 | 11.27 | 6.44 | 0.84 | 4.93 | 22.13 | 2.99 | 29.65 | 2054 | -11.96 |
| 2021 (8) | 61.65 | 37.67 | 3.94 | 34.93 | 2.49 | 39.11 | 1.42 | 24.56 | 6.39 | -1.99 | 4.04 | 1.04 | 2.30 | -9.52 | 2333 | 9.58 |
| 2020 (7) | 44.78 | 33.59 | 2.92 | 19.67 | 1.79 | 5.29 | 1.14 | 22.58 | 6.52 | -10.42 | 4.00 | -21.18 | 2.55 | -8.24 | 2129 | 9.91 |
| 2019 (6) | 33.52 | -5.52 | 2.44 | -0.81 | 1.7 | -3.41 | 0.93 | -1.06 | 7.28 | 4.99 | 5.07 | 2.24 | 2.77 | 4.72 | 1937 | -0.56 |
| 2018 (5) | 35.48 | 15.57 | 2.46 | 6.03 | 1.76 | 7.32 | 0.94 | 6.82 | 6.93 | -8.25 | 4.96 | -7.14 | 2.65 | -7.57 | 1948 | 0.46 |
| 2017 (4) | 30.7 | 5.64 | 2.32 | 6.91 | 1.64 | 13.89 | 0.88 | -3.3 | 7.56 | 1.2 | 5.34 | 7.8 | 2.87 | -8.46 | 1939 | 14.19 |
| 2016 (3) | 29.06 | -1.89 | 2.17 | 1.4 | 1.44 | -8.86 | 0.91 | 15.19 | 7.47 | 3.36 | 4.96 | -7.1 | 3.13 | 17.41 | 1698 | -10.96 |
| 2015 (2) | 29.62 | 0.14 | 2.14 | 5.42 | 1.58 | -2.47 | 0.79 | 36.21 | 7.22 | 5.28 | 5.33 | -2.6 | 2.67 | 36.02 | 1907 | 2.91 |
| 2014 (1) | 29.58 | 0 | 2.03 | 0 | 1.62 | 0 | 0.58 | 0 | 6.86 | 0 | 5.48 | 0 | 1.96 | 0 | 1853 | 0 |
