- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 21.53 | -15.5 | -3.76 | 0.84 | 13.51 | 15.07 | 0.67 | -5.63 | 81.08 | 1.13 | 29.89 | 43.04 | 3.90 | 34.34 | 19.56 | 3.11 | 11.68 | 88.15 | 5.25 | 53.71 | 48.62 | 1701 | 0.0 | 0.0 |
| 23Q3 (19) | 25.48 | 15.09 | 49.18 | 0.74 | 80.49 | -5.13 | 0.71 | 2.9 | 7.58 | 0.87 | -1.14 | -2.25 | 2.90 | 56.83 | -36.4 | 2.79 | -10.59 | -27.89 | 3.41 | -14.1 | -34.47 | 1701 | 0.0 | 2.04 |
| 23Q2 (18) | 22.14 | 42.2 | 96.63 | 0.41 | 20.59 | -37.88 | 0.69 | 18.97 | 25.45 | 0.88 | 6.02 | 49.15 | 1.85 | -15.2 | -68.41 | 3.12 | -16.34 | -36.2 | 3.97 | -25.44 | -24.14 | 1701 | 0.0 | 2.04 |
| 23Q1 (17) | 15.57 | -30.4 | 1.04 | 0.34 | -53.42 | -45.16 | 0.58 | 56.76 | -1.69 | 0.83 | 5.06 | 29.69 | 2.18 | -33.08 | -45.72 | 3.73 | 125.22 | -2.71 | 5.33 | 50.95 | 28.35 | 1701 | 0.0 | 2.04 |
| 22Q4 (16) | 22.37 | 30.97 | 37.75 | 0.73 | -6.41 | -2.67 | 0.37 | -43.94 | -11.9 | 0.79 | -11.24 | 8.22 | 3.26 | -28.54 | -29.34 | 1.65 | -57.2 | -36.05 | 3.53 | -32.23 | -21.44 | 1701 | 2.04 | 2.04 |
| 22Q3 (15) | 17.08 | 51.69 | 29.79 | 0.78 | 18.18 | 25.81 | 0.66 | 20.0 | 15.79 | 0.89 | 50.85 | 20.27 | 4.57 | -22.09 | -3.07 | 3.86 | -20.89 | -10.79 | 5.21 | -0.55 | -7.33 | 1667 | 0.0 | 5.44 |
| 22Q2 (14) | 11.26 | -26.93 | -7.4 | 0.66 | 6.45 | 17.86 | 0.55 | -6.78 | 0.0 | 0.59 | -7.81 | -13.24 | 5.86 | 45.69 | 27.28 | 4.88 | 27.58 | 7.99 | 5.24 | 26.16 | -6.3 | 1667 | 0.0 | 5.44 |
| 22Q1 (13) | 15.41 | -5.11 | 2.53 | 0.62 | -17.33 | 3.33 | 0.59 | 40.48 | -1.67 | 0.64 | -12.33 | -18.99 | 4.02 | -12.88 | 0.79 | 3.83 | 48.04 | -4.09 | 4.15 | -7.61 | -20.99 | 1667 | 0.0 | 5.44 |
| 21Q4 (12) | 16.24 | 23.4 | 17.68 | 0.75 | 20.97 | 87.5 | 0.42 | -26.32 | -32.26 | 0.73 | -1.35 | -3.95 | 4.62 | -1.97 | 59.33 | 2.59 | -40.29 | -42.44 | 4.50 | -20.06 | -18.38 | 1667 | 5.44 | 5.44 |
| 21Q3 (11) | 13.16 | 8.22 | 4.94 | 0.62 | 10.71 | 29.17 | 0.57 | 3.64 | 1.79 | 0.74 | 8.82 | 29.82 | 4.71 | 2.3 | 23.08 | 4.33 | -4.24 | -3.01 | 5.62 | 0.55 | 23.71 | 1581 | 0.0 | 11.03 |
| 21Q2 (10) | 12.16 | -19.1 | 15.37 | 0.56 | -6.67 | 43.59 | 0.55 | -8.33 | 0.0 | 0.68 | -13.92 | 28.3 | 4.61 | 15.36 | 24.46 | 4.52 | 13.3 | -13.32 | 5.59 | 6.39 | 11.21 | 1581 | 0.0 | 11.03 |
| 21Q1 (9) | 15.03 | 8.91 | 128.77 | 0.6 | 50.0 | 93.55 | 0.6 | -3.23 | 15.38 | 0.79 | 3.95 | 33.9 | 3.99 | 37.72 | -15.4 | 3.99 | -11.15 | -49.56 | 5.26 | -4.56 | -41.47 | 1581 | 0.0 | 20.14 |
| 20Q4 (8) | 13.8 | 10.05 | 25.8 | 0.4 | -16.67 | 48.15 | 0.62 | 10.71 | 26.53 | 0.76 | 33.33 | 111.11 | 2.90 | -24.28 | 17.77 | 4.49 | 0.61 | 0.58 | 5.51 | 21.16 | 67.82 | 1581 | 11.03 | 20.14 |
| 20Q3 (7) | 12.54 | 18.98 | 25.02 | 0.48 | 23.08 | 37.14 | 0.56 | 1.82 | 24.44 | 0.57 | 7.55 | -38.04 | 3.83 | 3.45 | 9.69 | 4.47 | -14.42 | -0.46 | 4.55 | -9.61 | -50.44 | 1424 | 0.0 | 8.21 |
| 20Q2 (6) | 10.54 | 60.43 | 0.48 | 0.39 | 25.81 | 30.0 | 0.55 | 5.77 | 14.58 | 0.53 | -10.17 | -43.01 | 3.70 | -21.58 | 29.38 | 5.22 | -34.07 | 14.04 | 5.03 | -44.01 | -43.28 | 1424 | 8.21 | 8.21 |
| 20Q1 (5) | 6.57 | -40.11 | -33.23 | 0.31 | 14.81 | 3.33 | 0.52 | 6.12 | 0.0 | 0.59 | 63.89 | -1.67 | 4.72 | 91.71 | 54.76 | 7.91 | 77.19 | 49.77 | 8.98 | 173.65 | 47.28 | 1316 | 0.0 | 0.0 |
| 19Q4 (4) | 10.97 | 9.37 | 0.0 | 0.27 | -22.86 | 0.0 | 0.49 | 8.89 | 0.0 | 0.36 | -60.87 | 0.0 | 2.46 | -29.47 | 0.0 | 4.47 | -0.44 | 0.0 | 3.28 | -64.22 | 0.0 | 1316 | 0.0 | 0.0 |
| 19Q3 (3) | 10.03 | -4.39 | 0.0 | 0.35 | 16.67 | 0.0 | 0.45 | -6.25 | 0.0 | 0.92 | -1.08 | 0.0 | 3.49 | 22.02 | 0.0 | 4.49 | -1.95 | 0.0 | 9.17 | 3.46 | 0.0 | 1316 | 0.0 | 0.0 |
| 19Q2 (2) | 10.49 | 6.61 | 0.0 | 0.3 | 0.0 | 0.0 | 0.48 | -7.69 | 0.0 | 0.93 | 55.0 | 0.0 | 2.86 | -6.2 | 0.0 | 4.58 | -13.41 | 0.0 | 8.87 | 45.4 | 0.0 | 1316 | 0.0 | 0.0 |
| 19Q1 (1) | 9.84 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 0.6 | 0.0 | 0.0 | 3.05 | 0.0 | 0.0 | 5.28 | 0.0 | 0.0 | 6.10 | 0.0 | 0.0 | 1316 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 84.73 | 28.13 | 2.34 | -16.13 | 2.65 | 22.69 | 3.71 | 27.93 | 2.76 | -34.54 | 3.13 | -4.25 | 4.38 | -0.15 | 1701 | 0.0 |
| 2022 (9) | 66.13 | 16.84 | 2.79 | 10.28 | 2.16 | 1.41 | 2.9 | -1.02 | 4.22 | -5.62 | 3.27 | -13.21 | 4.39 | -15.29 | 1701 | 2.04 |
| 2021 (8) | 56.6 | 30.23 | 2.53 | 59.12 | 2.13 | -5.33 | 2.93 | 19.59 | 4.47 | 22.18 | 3.76 | -27.31 | 5.18 | -8.17 | 1667 | 5.44 |
| 2020 (7) | 43.46 | 5.15 | 1.59 | 30.33 | 2.25 | 15.98 | 2.45 | -12.5 | 3.66 | 23.94 | 5.18 | 10.3 | 5.64 | -16.79 | 1581 | 11.03 |
| 2019 (6) | 41.33 | -6.17 | 1.22 | 8.93 | 1.94 | 4.86 | 2.8 | 2.56 | 2.95 | 16.1 | 4.69 | 11.77 | 6.77 | 9.31 | 1424 | 8.21 |
| 2018 (5) | 44.05 | 7.75 | 1.12 | -1.75 | 1.85 | 8.19 | 2.73 | 33.82 | 2.54 | -8.82 | 4.20 | 0.4 | 6.20 | 24.19 | 1316 | -3.02 |
| 2017 (4) | 40.88 | 14.03 | 1.14 | -6.56 | 1.71 | 2.4 | 2.04 | 34.21 | 2.79 | -18.05 | 4.18 | -10.2 | 4.99 | 17.7 | 1357 | -4.1 |
| 2016 (3) | 35.85 | 30.84 | 1.22 | 20.79 | 1.67 | 10.6 | 1.52 | 36.94 | 3.40 | -7.68 | 4.66 | -15.47 | 4.24 | 4.66 | 1415 | 45.73 |
| 2015 (2) | 27.4 | 37.83 | 1.01 | 10.99 | 1.51 | 7.09 | 1.11 | 27.59 | 3.69 | -19.47 | 5.51 | -22.3 | 4.05 | -7.43 | 971 | 36.95 |
| 2014 (1) | 19.88 | 14.65 | 0.91 | 21.33 | 1.41 | 15.57 | 0.87 | 12.99 | 4.58 | 0 | 7.09 | 0 | 4.38 | 0 | 709 | 122.26 |
