- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 14.4 | -12.25 | -11.49 | 0.49 | 4.26 | 19.51 | 0.55 | -14.06 | 3.77 | 0.17 | -15.0 | -34.62 | 3.40 | 18.81 | 35.03 | 3.82 | -2.07 | 17.25 | 1.18 | -3.14 | -26.12 | 0 | 0 | 0 |
| 23Q3 (19) | 16.41 | 6.56 | -14.97 | 0.47 | -9.62 | 9.3 | 0.64 | 16.36 | 28.0 | 0.2 | 11.11 | -4.76 | 2.86 | -15.18 | 28.55 | 3.90 | 9.2 | 50.54 | 1.22 | 4.27 | 12.01 | 0 | 0 | 0 |
| 23Q2 (18) | 15.4 | 2.8 | -31.83 | 0.52 | 20.93 | 10.64 | 0.55 | -19.12 | 25.0 | 0.18 | 0.0 | -10.0 | 3.38 | 17.63 | 62.29 | 3.57 | -21.32 | 83.36 | 1.17 | -2.73 | 32.02 | 0 | 0 | 0 |
| 23Q1 (17) | 14.98 | -7.93 | -42.45 | 0.43 | 4.88 | -6.52 | 0.68 | 28.3 | 61.9 | 0.18 | -30.77 | -14.29 | 2.87 | 13.91 | 62.43 | 4.54 | 39.35 | 181.33 | 1.20 | -24.81 | 48.94 | 0 | 0 | 0 |
| 22Q4 (16) | 16.27 | -15.7 | -35.56 | 0.41 | -4.65 | -24.07 | 0.53 | 6.0 | 39.47 | 0.26 | 23.81 | -33.33 | 2.52 | 13.11 | 17.83 | 3.26 | 25.74 | 116.45 | 1.60 | 46.87 | 3.46 | 0 | 0 | 0 |
| 22Q3 (15) | 19.3 | -14.56 | -12.75 | 0.43 | -8.51 | -4.44 | 0.5 | 13.64 | 38.89 | 0.21 | 5.0 | 10.53 | 2.23 | 7.09 | 9.52 | 2.59 | 33.01 | 59.18 | 1.09 | 22.9 | 26.68 | 0 | 0 | 0 |
| 22Q2 (14) | 22.59 | -13.22 | 23.92 | 0.47 | 2.17 | 20.51 | 0.44 | 4.76 | -2.22 | 0.2 | -4.76 | 11.11 | 2.08 | 17.73 | -2.75 | 1.95 | 20.72 | -21.09 | 0.89 | 9.74 | -10.33 | 0 | 0 | 0 |
| 22Q1 (13) | 26.03 | 3.09 | 52.04 | 0.46 | -14.81 | 2.22 | 0.42 | 10.53 | 2.44 | 0.21 | -46.15 | 23.53 | 1.77 | -17.37 | -32.77 | 1.61 | 7.21 | -32.63 | 0.81 | -47.77 | -18.75 | 0 | 0 | 0 |
| 21Q4 (12) | 25.25 | 14.15 | 62.38 | 0.54 | 20.0 | 3.85 | 0.38 | 5.56 | -5.0 | 0.39 | 105.26 | 116.67 | 2.14 | 5.12 | -36.05 | 1.50 | -7.53 | -41.5 | 1.54 | 79.82 | 33.43 | 0 | 0 | 0 |
| 21Q3 (11) | 22.12 | 21.34 | 46.98 | 0.45 | 15.38 | 0.0 | 0.36 | -20.0 | 0.0 | 0.19 | 5.56 | 18.75 | 2.03 | -4.91 | -31.96 | 1.63 | -34.07 | -31.96 | 0.86 | -13.01 | -19.2 | 0 | 0 | 0 |
| 21Q2 (10) | 18.23 | 6.48 | 46.07 | 0.39 | -13.33 | 0.0 | 0.45 | 9.76 | 18.42 | 0.18 | 5.88 | 5.88 | 2.14 | -18.61 | -31.54 | 2.47 | 3.07 | -18.93 | 0.99 | -0.56 | -27.51 | 0 | 0 | 0 |
| 21Q1 (9) | 17.12 | 10.1 | 75.95 | 0.45 | -13.46 | 2.27 | 0.41 | 2.5 | 17.14 | 0.17 | -5.56 | 0.0 | 2.63 | -21.4 | -41.87 | 2.39 | -6.9 | -33.42 | 0.99 | -14.22 | -43.17 | 0 | 0 | 0 |
| 20Q4 (8) | 15.55 | 3.32 | 15.96 | 0.52 | 15.56 | 6.12 | 0.4 | 11.11 | 0.0 | 0.18 | 12.5 | 5.88 | 3.34 | 11.84 | -8.48 | 2.57 | 7.54 | -13.76 | 1.16 | 8.88 | -8.69 | 0 | 0 | 0 |
| 20Q3 (7) | 15.05 | 20.59 | 13.16 | 0.45 | 15.38 | -8.16 | 0.36 | -5.26 | -20.0 | 0.16 | -5.88 | -5.88 | 2.99 | -4.32 | -18.84 | 2.39 | -21.44 | -29.3 | 1.06 | -21.95 | -16.83 | 0 | 0 | 0 |
| 20Q2 (6) | 12.48 | 28.26 | -6.24 | 0.39 | -11.36 | -18.75 | 0.38 | 8.57 | -11.63 | 0.17 | 0.0 | -10.53 | 3.12 | -30.89 | -13.35 | 3.04 | -15.35 | -5.75 | 1.36 | -22.04 | -4.58 | 0 | 0 | 0 |
| 20Q1 (5) | 9.73 | -27.44 | -20.44 | 0.44 | -10.2 | -4.35 | 0.35 | -12.5 | -7.89 | 0.17 | 0.0 | -15.0 | 4.52 | 23.76 | 20.23 | 3.60 | 20.59 | 15.77 | 1.75 | 37.82 | 6.84 | 0 | 0 | 0 |
| 19Q4 (4) | 13.41 | 0.83 | 0.0 | 0.49 | 0.0 | 0.0 | 0.4 | -11.11 | 0.0 | 0.17 | 0.0 | 0.0 | 3.65 | -0.82 | 0.0 | 2.98 | -11.84 | 0.0 | 1.27 | -0.82 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 13.3 | -0.08 | 0.0 | 0.49 | 2.08 | 0.0 | 0.45 | 4.65 | 0.0 | 0.17 | -10.53 | 0.0 | 3.68 | 2.16 | 0.0 | 3.38 | 4.73 | 0.0 | 1.28 | -10.46 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 13.31 | 8.83 | 0.0 | 0.48 | 4.35 | 0.0 | 0.43 | 13.16 | 0.0 | 0.19 | -5.0 | 0.0 | 3.61 | -4.12 | 0.0 | 3.23 | 3.98 | 0.0 | 1.43 | -12.71 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 12.23 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 3.76 | 0.0 | 0.0 | 3.11 | 0.0 | 0.0 | 1.64 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 61.19 | -27.32 | 1.91 | 8.52 | 2.42 | 28.04 | 0.73 | -17.05 | 3.12 | 49.31 | 3.95 | 76.17 | 1.19 | 14.14 | 0 | 0 |
| 2022 (9) | 84.19 | 1.78 | 1.76 | -4.35 | 1.89 | 18.12 | 0.88 | -5.38 | 2.09 | -6.02 | 2.24 | 16.06 | 1.05 | -7.03 | 0 | 0 |
| 2021 (8) | 82.72 | 56.64 | 1.84 | 2.79 | 1.6 | 8.11 | 0.93 | 38.81 | 2.22 | -34.37 | 1.93 | -30.98 | 1.12 | -11.38 | 0 | 0 |
| 2020 (7) | 52.81 | 1.07 | 1.79 | -6.77 | 1.48 | -10.84 | 0.67 | -6.94 | 3.39 | -7.76 | 2.80 | -11.79 | 1.27 | -7.93 | 0 | 0 |
| 2019 (6) | 52.25 | -4.16 | 1.92 | 4.35 | 1.66 | -7.26 | 0.72 | -10.0 | 3.67 | 8.88 | 3.18 | -3.23 | 1.38 | -6.09 | 0 | 0 |
| 2018 (5) | 54.52 | 3.73 | 1.84 | 7.6 | 1.79 | -8.21 | 0.8 | 1.27 | 3.37 | 3.73 | 3.28 | -11.51 | 1.47 | -2.37 | 0 | 0 |
| 2017 (4) | 52.56 | 9.39 | 1.71 | 17.12 | 1.95 | 7.73 | 0.79 | -14.13 | 3.25 | 7.07 | 3.71 | -1.51 | 1.50 | -21.5 | 0 | 0 |
| 2016 (3) | 48.05 | 1.52 | 1.46 | -23.16 | 1.81 | -8.12 | 0.92 | 24.32 | 3.04 | -24.31 | 3.77 | -9.5 | 1.91 | 22.46 | 634 | 0.0 |
| 2015 (2) | 47.33 | -18.04 | 1.9 | 13.77 | 1.97 | -2.48 | 0.74 | -13.95 | 4.01 | 38.82 | 4.16 | 19.0 | 1.56 | 4.99 | 634 | 0.0 |
| 2014 (1) | 57.75 | -1.58 | 1.67 | 5.7 | 2.02 | 24.69 | 0.86 | -10.42 | 2.89 | 0 | 3.50 | 0 | 1.49 | 0 | 634 | 0.0 |
