玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)59.830.847.7420.9240.882846.4817.68-16.64343.8615.68-16.42352.092.86-10.9508.572.34-7.51517.860.1515.3866.6722.33-15.453684.7522.953.05-2.55118.2168.591349.66-18.21-160.94-116.6429.32-14.42-18.8
23Q3 (19)59.337.9316.0414.85141.07171.8821.2128.7-64.0818.7619.95-68.363.2132.1-61.332.5336.76-58.660.138.3330.026.4118.01-59.8622.27-30.01-13.3870.1287.53300.129.88-52.27-77.8534.26-2.84-43.09
23Q2 (18)54.970.33-0.746.16324.83-49.316.483645.45-16.015.643300.0-5.272.433950.0-15.921.853600.0-11.90.1220.0-7.6922.38179.75-8.0931.82-0.59-31.6637.39-88.32-39.5562.61128.4664.1535.26-8.0611.13
23Q1 (17)54.79-1.332.031.45104.23-69.670.44106.07-95.460.46107.4-94.390.06108.57-94.780.05108.93-94.320.1011.11-9.098.001255.93-51.5432.0135.923.89320.003482.86544.78-220.00-300.99-530.4338.356.27.03
22Q4 (16)55.538.613.410.71103.44-93.32-7.25-112.28-161.81-6.22-110.49-162.7-0.70-108.43-143.21-0.56-109.15-145.160.09-10.0-25.00.59-99.1-96.6723.55-8.4-27.74-9.4673.01-110.43109.46-18.861073.6536.11-40.0219.53
22Q3 (15)51.13-7.67-12.12-20.66-270.04-191.2559.05200.97136.9659.29259.12191.358.30187.264.036.12191.4367.670.10-23.08-44.4465.79170.18125.6225.71-44.78-18.33-35.04-156.65-138.58134.90253.71371.4460.2089.73120.03
22Q2 (14)55.383.13-4.7112.15154.18-53.219.62102.27-20.6316.51101.34-18.022.89151.3-47.172.10138.64-46.560.1318.18-31.5824.3547.49-14.9846.5651.12-1.5661.8624.64-41.1338.14-25.38875.1231.73-11.4426.36
22Q1 (13)53.700.0-6.14.78-55.03-76.739.70-17.31-57.628.20-17.34-56.061.15-29.01-74.440.88-29.03-74.120.11-8.33-38.8916.51-6.72-39.3530.81-5.46-5.249.63-45.27-44.6651.11448.02395.6835.8318.631.73
21Q4 (12)53.70-7.7-7.810.63-53.05-59.5811.73-52.93-49.489.92-51.25-47.431.62-67.98-70.811.24-66.03-70.410.12-33.33-45.4517.70-39.3-34.6432.593.53-1.0390.67-0.17-19.949.331.73170.3230.2110.4217.32
21Q3 (11)58.180.1-1.4122.64-12.79-8.6724.920.811.5120.351.043.195.06-7.5-13.363.65-7.12-14.520.18-5.26-18.1829.161.821.5331.48-33.45-3.0890.83-13.56-10.019.17286.321082.8227.368.965.6
21Q2 (10)58.121.632.8125.9626.3934.3724.727.9931.9820.147.9330.955.4721.5637.443.9315.5935.050.195.560.028.645.2220.6447.3045.5410.82105.0817.162.06-4.92-147.72-51.225.11-7.68-8.36
21Q1 (9)57.19-1.8-0.4720.54-21.916.0522.89-1.4217.5118.66-1.1119.234.50-18.9219.363.40-18.8517.650.18-18.180.027.220.5210.6532.50-1.311.8289.69-20.81-1.3410.31177.7413.4227.205.63-5.72
20Q4 (8)58.24-1.30.0226.306.0921.7623.22-5.4210.6818.87-4.3110.095.55-4.9712.354.19-1.8711.440.220.00.027.08-5.716.0332.931.397.65113.2612.2210.02-13.26-1321.85-349.8525.75-0.62-5.95
20Q3 (7)59.014.391.7124.7928.3127.0624.5531.0713.1919.7228.2214.455.8446.7317.744.2746.7417.630.2215.794.7628.7220.989.3732.48-23.9-0.06100.93-1.9712.44-0.9371.34-109.3525.91-5.44-7.99
20Q2 (6)56.53-1.62-2.2119.329.1545.718.73-3.8522.4215.38-1.7326.073.985.5748.512.910.6944.060.195.5618.7523.74-3.512.4142.6833.710.95102.9613.2518.71-3.25-135.8-124.5227.40-5.03-14.62
20Q1 (5)57.46-1.321.0617.70-18.061888.7619.48-7.15501.2315.65-8.69663.413.77-23.681116.132.89-23.141011.540.18-18.1850.024.60-3.68116.1731.924.3523.4390.91-11.69213.139.09408.33-87.7528.855.37-27.8
19Q4 (4)58.230.360.021.6010.710.020.98-3.270.017.14-0.520.04.94-0.40.03.763.580.00.224.760.025.54-2.740.030.59-5.880.0102.9514.680.0-2.95-129.560.027.38-2.770.0
19Q3 (3)58.020.360.019.5147.130.021.6941.760.017.2341.230.04.9685.070.03.6379.70.00.2131.250.026.2624.340.032.50-23.130.089.773.510.09.97-24.840.028.16-12.250.0
19Q2 (2)57.811.670.013.261389.890.015.30372.220.012.20495.120.02.68764.520.02.02676.920.00.1633.330.021.1285.590.042.2863.50.086.73198.740.013.27-82.110.032.09-19.690.0
19Q1 (1)56.860.00.00.890.00.03.240.00.02.050.00.00.310.00.00.260.00.00.120.00.011.380.00.025.860.00.029.030.00.074.190.00.039.960.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)57.606.7312.124228.571.76-5.0615.15-27.6813.68-31.128.40-21.796.84-18.570.5019.0520.79-23.8722.95-2.5580.006157.1420.00-79.721.14-18.4733.76-16.31
2022 (9)53.97-5.430.28-98.661.8663.3620.95-4.2519.8610.8910.74-34.798.40-32.580.42-39.1327.313.5623.55-27.741.28-98.6698.631942.61.40-42.8140.3448.31
2021 (8)57.07-1.4520.82-7.711.144.0221.880.3217.911.4216.47-8.712.46-9.180.69-10.3926.370.4232.59-1.0395.12-8.094.8302.45-4.6227.201.49
2020 (7)57.910.0922.5642.511.09-6.5421.8127.5417.6629.1918.0444.4413.7239.430.776.9426.2616.6132.937.65103.4911.89-3.4902.5771.5326.80-12.59
2019 (6)57.860.3615.83-5.321.1746.4417.10-9.2413.67-7.7612.49-7.079.84-9.810.72-1.3722.52-6.0130.5925.3292.494.237.51-33.331.50-41.8230.663.23
2018 (5)57.653.5816.7213.130.804.7418.8417.7514.8214.4413.4412.3710.9112.130.73-2.6723.969.2124.416.588.74-3.8711.2648.752.57029.705.43
2017 (4)55.6611.114.78721.110.7627.1416.00291.212.95323.211.96376.499.73367.790.7511.9421.94108.3622.92-6.0392.31109.477.57-86.470.00028.1711.17
2016 (3)50.100.661.80-61.860.6023.34.09-50.663.06-53.212.51-50.592.08-51.850.673.0810.53-25.0524.3918.8644.07-22.6755.9329.190.00025.3412.02
2015 (2)49.778.574.72-28.380.49-20.48.293.56.54-10.665.08-16.724.32-17.080.65-8.4514.055.420.5223.5456.98-30.6443.30146.210.00022.6215.41
2014 (1)45.8406.5900.61-21.488.0107.3206.1005.2100.711.4313.3316.4216.61-8.9982.154.8617.59-17.590.00019.603.65

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