玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)14.06-12.07-14.587.43-16.8-15.095.22-56.06-23.013.96-58.01-30.161.69-62.61-26.21.32-55.7-19.020.28-6.677.696.44-49.88-16.1549.55-8.7320.65142.4589.569.89-42.45-270.78-46.33.84-15.04-14.67
23Q3 (19)15.99-0.9942.268.935.93758.6511.8822.6154.399.4326.92-76.044.5250.67255.912.9840.57267.90.3011.1130.4312.8520.43123.8754.29-19.65-20.175.15-13.72234.7424.8592.62-67.954.52-5.24-35.98
23Q2 (18)16.154.73-16.18.436.44-22.39.6927.84-21.737.4324.04-22.043.0032.16-46.142.1220.45-29.570.270.0-12.910.6725.97-18.367.5775.83-32.3387.10-16.76-0.712.90378.144.994.773.47-14.67
23Q1 (17)15.42-6.32-20.567.92-9.49-30.167.5811.8-42.315.995.64-42.012.27-0.87-63.851.767.98-49.860.273.85-20.598.4710.29-37.938.43-6.43-51.87104.64-19.2821.22-4.6484.01-133.914.612.44-15.41
22Q4 (16)16.4646.44-0.68.75741.353.926.7845.18-20.525.67-85.59-13.042.2980.31-34.011.63101.23-15.10.2613.04-10.347.6833.8-15.7941.07-39.56-49.77129.63477.4431.44-29.01-137.41-2208.234.50-36.26-20.21
22Q3 (15)11.24-41.61-40.311.04-90.41-90.484.67-62.28-59.4339.35312.91367.91.27-77.2-73.150.81-73.09-69.890.23-25.81-28.125.74-56.05-52.2567.95-31.95-21.7722.45-74.41-76.2977.55530.981446.177.0626.334.48
22Q2 (14)19.25-0.82-0.7710.85-4.32-6.8712.38-5.7811.639.53-7.7412.255.57-11.3114.853.01-14.254.880.31-8.82-6.0613.06-4.2513.3799.8525.0642.1287.711.61-16.5712.29-10.17339.665.592.5710.47
22Q1 (13)19.4117.212.9711.3434.682.5313.1454.0419.6710.3358.4419.426.2880.9821.243.5182.8115.080.3417.24-2.8613.6449.5619.4479.84-2.3611.786.32-12.48-14.2413.68894.22186.445.45-3.375.83
21Q4 (12)16.56-12.06-4.668.42-22.89-12.388.53-25.89-7.586.52-22.4718.333.47-26.6418.031.92-28.6210.980.29-9.38-6.459.12-24.13-6.9481.77-5.8612.498.624.18-4.951.38-72.56132.575.647.431.99
21Q3 (11)18.83-2.9412.8910.92-6.2719.6111.513.7920.48.41-0.9412.434.73-2.476.292.69-6.276.320.32-3.03-3.0312.024.3417.9686.8623.6314.9294.67-9.95-0.65.02197.8115.865.253.7510.99
21Q2 (10)19.402.928.3811.655.339.0811.091.011.128.49-1.8526.724.85-6.3722.782.87-5.922.650.33-5.71-2.9411.520.889.470.26-1.71-15.12105.134.44-2.07-5.13-682.0526.095.06-1.750
21Q1 (9)18.858.528.911.0615.0925.2510.9818.9615.958.6556.9915.035.1876.1945.923.0576.336.770.3512.920.6911.4216.5311.7471.48-1.7513.51100.66-2.997.85-0.6684.48-109.845.15-6.870
20Q4 (8)17.374.1415.269.615.2652.069.23-3.45100.225.51-26.3450.962.94-33.9362.431.73-31.6253.10.31-6.066.99.80-3.8382.572.75-3.7411.44103.768.94-24.27-4.23-197.6188.585.5316.9111.49
20Q3 (7)16.68-6.821.779.13-14.51-20.059.56-4.21-21.97.4811.64-23.754.4512.66-17.442.538.12-15.950.33-2.9410.010.19-3.23-21.3175.58-8.7-0.4395.24-11.282.124.33162.39-35.754.730127.4
20Q2 (6)17.903.4113.8710.6820.9529.459.985.3912.266.70-10.915.323.9511.2739.082.344.9340.120.3417.2421.4310.533.039.882.7831.46-9.59107.3515.0115.43-6.94-204.08-199.130.000-100.0
20Q1 (5)17.3114.86-8.658.8339.72-9.169.47105.42-15.97.52106.03-12.153.5596.13-1.662.2397.352.760.290.020.8310.2290.32-15.2662.97-3.54-2.9693.33-31.877.96.67118.02-50.620.00-100.0-100.0
19Q4 (4)15.07-8.050.06.32-44.660.04.61-62.340.03.65-62.790.01.81-66.420.01.13-62.460.00.29-3.330.05.37-58.530.065.28-14.00.0137.0046.90.0-37.00-649.160.04.96138.460.0
19Q3 (3)16.394.260.011.4238.420.012.2437.680.09.8168.850.05.3989.790.03.0180.240.00.307.140.012.9535.040.075.91-17.090.093.260.280.06.74-3.750.02.08-50.710.0
19Q2 (2)15.72-17.040.08.25-15.120.08.89-21.050.05.81-32.130.02.84-21.330.01.67-23.040.00.2816.670.09.59-20.480.091.5641.10.093.007.520.07.00-48.160.04.22-37.670.0
19Q1 (1)18.950.00.09.720.00.011.260.00.08.560.00.03.610.00.02.170.00.00.240.00.012.060.00.064.890.00.086.500.00.013.500.00.06.770.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)15.41-9.628.19-4.210.24-15.088.66-11.366.76-54.4811.16-18.728.35-7.431.14-0.879.68-8.1649.5520.6594.588.165.42-56.830.56-7.194.43-20.75
2022 (9)17.05-7.598.55-19.030.29-2.019.77-7.5714.8584.4713.73-26.589.02-15.541.15-12.2110.54-4.741.07-49.7787.45-12.412.557140.780.6128.485.596.07
2021 (8)18.456.5210.5610.110.29-22.5810.5710.458.0518.5618.7033.1910.6825.651.317.3811.068.5481.7712.499.83-0.510.1700.47-32.825.273.94
2020 (7)17.324.919.597.030.384.399.573.136.79-2.7214.045.88.506.921.2210.9110.191.672.7511.44100.344.02-0.2300.71-12.625.0713.93
2019 (6)16.51-40.78.96-48.330.36158.39.28-49.736.98-52.6813.27-65.057.95-60.131.10-17.2910.03-46.9965.28-19.1696.462.663.54-41.350.8128.824.45-39.95
2018 (5)27.8461.7717.34114.070.14-17.2318.46114.1514.75105.1537.97105.0219.94132.671.3315.6518.92107.4680.75-27.5893.96-0.146.042.210.6307.4132.09
2017 (4)17.2117.728.1044.390.17-4.448.6253.117.1956.318.5239.258.5739.121.15-9.459.1248.78111.50-19.2194.09-5.715.911302.950.0005.6117.12
2016 (3)14.624.55.6111.090.184.785.630.184.600.2213.301.926.160.331.271.66.13-1.29138.0217.0799.7911.040.42-95.840.0004.79-6.81
2015 (2)13.99-2.785.0522.870.173.415.6211.734.592.4613.05-3.976.14-4.951.25-6.726.219.91117.90-14.3789.8710.110.13-44.870.0005.146.64
2014 (1)14.3904.1100.16-25.345.0304.48013.5906.4601.34-12.995.65-17.4137.6818.8381.6347.6218.37-58.90.0004.82-10.74

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