- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.08 | -1.28 | -22.22 | 0.59 | 0.0 | -29.76 | 0.38 | 52.0 | -42.42 | 0.13 | 18.18 | 0.0 | 19.16 | 1.3 | -9.69 | 12.34 | 53.97 | -25.97 | 4.22 | 19.72 | 28.57 | 165 | 0.0 | 0.0 |
| 23Q3 (19) | 3.12 | -12.85 | -46.94 | 0.59 | 0.0 | -34.44 | 0.25 | -7.41 | -41.86 | 0.11 | 10.0 | -15.38 | 18.91 | 14.74 | 23.55 | 8.01 | 6.24 | 9.57 | 3.53 | 26.22 | 59.47 | 165 | 0.0 | -54.42 |
| 23Q2 (18) | 3.58 | -1.92 | -26.19 | 0.59 | 3.51 | -26.25 | 0.27 | -12.9 | -30.77 | 0.1 | -9.09 | -28.57 | 16.48 | 5.53 | -0.09 | 7.54 | -11.2 | -6.21 | 2.79 | -7.31 | -3.23 | 165 | 0.0 | -54.42 |
| 23Q1 (17) | 3.65 | -7.83 | -18.16 | 0.57 | -32.14 | -35.23 | 0.31 | -53.03 | -27.91 | 0.11 | -15.38 | -42.11 | 15.62 | -26.38 | -20.85 | 8.49 | -49.04 | -11.91 | 3.01 | -8.2 | -29.26 | 165 | 0.0 | -54.42 |
| 22Q4 (16) | 3.96 | -32.65 | -52.86 | 0.84 | -6.67 | -10.64 | 0.66 | 53.49 | 57.14 | 0.13 | 0.0 | -59.38 | 21.21 | 38.59 | 89.56 | 16.67 | 127.91 | 233.33 | 3.28 | 48.48 | -13.83 | 165 | -54.42 | -54.42 |
| 22Q3 (15) | 5.88 | 21.24 | -4.55 | 0.9 | 12.5 | -1.1 | 0.43 | 10.26 | 0.0 | 0.13 | -7.14 | -60.61 | 15.31 | -7.21 | 3.61 | 7.31 | -9.06 | 4.76 | 2.21 | -23.41 | -58.73 | 362 | 0.0 | -4.74 |
| 22Q2 (14) | 4.85 | 8.74 | 340.91 | 0.8 | -9.09 | 33.33 | 0.39 | -9.3 | 95.0 | 0.14 | -26.32 | -56.25 | 16.49 | -16.4 | -69.76 | 8.04 | -16.6 | -55.77 | 2.89 | -32.24 | -90.08 | 362 | 0.0 | -4.74 |
| 22Q1 (13) | 4.46 | -46.9 | -58.7 | 0.88 | -6.38 | -22.81 | 0.43 | 2.38 | -39.44 | 0.19 | -40.62 | -36.67 | 19.73 | 76.32 | 86.92 | 9.64 | 92.83 | 46.66 | 4.26 | 11.83 | 53.36 | 362 | 0.0 | -4.74 |
| 21Q4 (12) | 8.4 | 36.36 | -38.24 | 0.94 | 3.3 | -29.32 | 0.42 | -2.33 | -23.64 | 0.32 | -3.03 | 3.23 | 11.19 | -24.25 | 14.43 | 5.00 | -28.37 | 23.64 | 3.81 | -28.89 | 67.13 | 362 | -4.74 | -4.74 |
| 21Q3 (11) | 6.16 | 460.0 | -35.63 | 0.91 | 51.67 | 8.33 | 0.43 | 115.0 | 7.5 | 0.33 | 3.12 | 13.79 | 14.77 | -72.92 | 68.3 | 6.98 | -61.61 | 67.01 | 5.36 | -81.58 | 76.79 | 380 | 0.0 | 0.26 |
| 21Q2 (10) | 1.1 | -89.81 | -85.12 | 0.6 | -47.37 | -18.92 | 0.2 | -71.83 | -53.49 | 0.32 | 6.67 | 33.33 | 54.55 | 416.75 | 444.72 | 18.18 | 176.57 | 212.47 | 29.09 | 947.27 | 795.76 | 380 | 0.0 | 0.26 |
| 21Q1 (9) | 10.8 | -20.59 | 67.7 | 1.14 | -14.29 | 62.86 | 0.71 | 29.09 | 61.36 | 0.3 | -3.23 | 11.11 | 10.56 | 7.94 | -2.89 | 6.57 | 62.56 | -3.78 | 2.78 | 21.86 | -33.74 | 380 | 0.0 | 28.81 |
| 20Q4 (8) | 13.6 | 42.11 | 4.62 | 1.33 | 58.33 | 62.2 | 0.55 | 37.5 | -3.51 | 0.31 | 6.9 | -3.12 | 9.78 | 11.42 | 55.04 | 4.04 | -3.24 | -7.77 | 2.28 | -24.78 | -7.4 | 380 | 0.26 | 28.81 |
| 20Q3 (7) | 9.57 | 29.5 | 100.63 | 0.84 | 13.51 | -1.18 | 0.4 | -6.98 | 37.93 | 0.29 | 20.83 | -12.12 | 8.78 | -12.34 | -50.74 | 4.18 | -28.17 | -31.25 | 3.03 | -6.69 | -56.2 | 379 | 0.0 | 28.47 |
| 20Q2 (6) | 7.39 | 14.75 | 62.42 | 0.74 | 5.71 | -2.63 | 0.43 | -2.27 | 38.71 | 0.24 | -11.11 | -27.27 | 10.01 | -7.88 | -40.05 | 5.82 | -14.84 | -14.6 | 3.25 | -22.54 | -55.22 | 379 | 28.47 | 28.47 |
| 20Q1 (5) | 6.44 | -50.46 | -5.15 | 0.7 | -14.63 | 27.27 | 0.44 | -22.81 | 4.76 | 0.27 | -15.62 | -15.62 | 10.87 | 72.32 | 34.19 | 6.83 | 55.82 | 10.46 | 4.19 | 70.32 | -11.04 | 295 | 0.0 | 0.0 |
| 19Q4 (4) | 13.0 | 172.54 | 0.0 | 0.82 | -3.53 | 0.0 | 0.57 | 96.55 | 0.0 | 0.32 | -3.03 | 0.0 | 6.31 | -64.6 | 0.0 | 4.38 | -27.88 | 0.0 | 2.46 | -64.42 | 0.0 | 295 | 0.0 | 0.0 |
| 19Q3 (3) | 4.77 | 4.84 | 0.0 | 0.85 | 11.84 | 0.0 | 0.29 | -6.45 | 0.0 | 0.33 | 0.0 | 0.0 | 17.82 | 6.68 | 0.0 | 6.08 | -10.77 | 0.0 | 6.92 | -4.61 | 0.0 | 295 | 0.0 | 0.0 |
| 19Q2 (2) | 4.55 | -32.99 | 0.0 | 0.76 | 38.18 | 0.0 | 0.31 | -26.19 | 0.0 | 0.33 | 3.12 | 0.0 | 16.70 | 106.21 | 0.0 | 6.81 | 10.15 | 0.0 | 7.25 | 53.89 | 0.0 | 295 | 0.0 | 0.0 |
| 19Q1 (1) | 6.79 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 8.10 | 0.0 | 0.0 | 6.19 | 0.0 | 0.0 | 4.71 | 0.0 | 0.0 | 295 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.43 | -29.87 | 2.34 | -31.38 | 1.21 | -36.98 | 0.45 | -23.73 | 17.42 | -2.15 | 9.01 | -10.14 | 3.35 | 8.76 | 165 | 0.0 |
| 2022 (9) | 19.15 | -27.63 | 3.41 | -4.75 | 1.92 | 9.09 | 0.59 | -53.54 | 17.81 | 31.61 | 10.03 | 50.73 | 3.08 | -35.81 | 165 | -54.42 |
| 2021 (8) | 26.46 | -28.49 | 3.58 | -0.83 | 1.76 | -3.3 | 1.27 | 14.41 | 13.53 | 38.67 | 6.65 | 35.22 | 4.80 | 59.99 | 362 | -4.74 |
| 2020 (7) | 37.0 | 27.1 | 3.61 | 21.55 | 1.82 | 14.47 | 1.11 | -14.62 | 9.76 | -4.37 | 4.92 | -9.94 | 3.00 | -32.82 | 380 | 0.26 |
| 2019 (6) | 29.11 | -7.68 | 2.97 | 4.95 | 1.59 | -25.7 | 1.3 | -8.45 | 10.20 | 13.67 | 5.46 | -19.52 | 4.47 | -0.84 | 379 | 28.47 |
| 2018 (5) | 31.53 | 18.94 | 2.83 | 14.11 | 2.14 | 41.72 | 1.42 | 10.94 | 8.98 | -4.06 | 6.79 | 19.16 | 4.50 | -6.73 | 295 | 9.26 |
| 2017 (4) | 26.51 | -24.56 | 2.48 | -18.15 | 1.51 | -21.76 | 1.28 | 62.03 | 9.35 | 8.49 | 5.70 | 3.71 | 4.83 | 114.77 | 270 | -10.6 |
| 2016 (3) | 35.14 | 19.69 | 3.03 | -1.62 | 1.93 | 4.89 | 0.79 | 8.22 | 8.62 | -17.8 | 5.49 | -12.36 | 2.25 | -9.58 | 302 | 15.27 |
| 2015 (2) | 29.36 | -14.75 | 3.08 | 106.71 | 1.84 | -42.68 | 0.73 | 5.8 | 10.49 | 142.48 | 6.27 | -32.76 | 2.49 | 24.1 | 262 | 5.22 |
| 2014 (1) | 34.44 | 23.62 | 1.49 | -25.87 | 3.21 | 22.05 | 0.69 | -28.87 | 4.33 | 0 | 9.32 | 0 | 2.00 | 0 | 249 | -7.43 |
