- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.64 | 8.41 | 26.5 | 0.19 | 5.56 | 18.75 | 0.83 | 29.69 | 36.07 | 0.32 | -28.89 | -39.62 | 2.20 | -2.63 | -6.13 | 9.61 | 19.63 | 7.56 | 3.70 | -34.4 | -52.27 | 675 | 0.0 | 0.0 |
| 23Q3 (19) | 7.97 | 11.78 | 35.54 | 0.18 | -14.29 | 0.0 | 0.64 | 18.52 | 14.29 | 0.45 | 40.62 | 80.0 | 2.26 | -23.32 | -26.22 | 8.03 | 6.03 | -15.68 | 5.65 | 25.8 | 32.8 | 675 | 0.0 | 11.94 |
| 23Q2 (18) | 7.13 | 2.44 | 43.46 | 0.21 | 10.53 | 50.0 | 0.54 | -3.57 | 5.88 | 0.32 | 33.33 | 68.42 | 2.95 | 7.89 | 4.56 | 7.57 | -5.87 | -26.19 | 4.49 | 30.15 | 17.4 | 675 | 0.0 | 11.94 |
| 23Q1 (17) | 6.96 | 1.9 | 63.76 | 0.19 | 18.75 | 46.15 | 0.56 | -8.2 | 40.0 | 0.24 | -54.72 | 14.29 | 2.73 | 16.53 | -10.75 | 8.05 | -9.91 | -14.51 | 3.45 | -55.56 | -30.21 | 675 | 0.0 | 11.94 |
| 22Q4 (16) | 6.83 | 16.16 | 60.71 | 0.16 | -11.11 | 45.45 | 0.61 | 8.93 | 22.0 | 0.53 | 112.0 | 130.43 | 2.34 | -23.47 | -9.49 | 8.93 | -6.22 | -24.08 | 7.76 | 82.51 | 43.39 | 675 | 11.94 | 11.94 |
| 22Q3 (15) | 5.88 | 18.31 | 63.79 | 0.18 | 28.57 | 63.64 | 0.56 | 9.8 | 51.35 | 0.25 | 31.58 | 19.05 | 3.06 | 8.67 | -0.09 | 9.52 | -7.19 | -7.59 | 4.25 | 11.22 | -27.32 | 603 | 0.0 | 10.64 |
| 22Q2 (14) | 4.97 | 16.94 | 59.81 | 0.14 | 7.69 | 40.0 | 0.51 | 27.5 | 50.0 | 0.19 | -9.52 | -9.52 | 2.82 | -7.91 | -12.39 | 10.26 | 9.03 | -6.14 | 3.82 | -22.63 | -43.38 | 603 | 0.0 | 10.64 |
| 22Q1 (13) | 4.25 | 0.0 | 28.01 | 0.13 | 18.18 | 62.5 | 0.4 | -20.0 | 2.56 | 0.21 | -8.7 | 10.53 | 3.06 | 18.18 | 26.94 | 9.41 | -20.0 | -19.88 | 4.94 | -8.7 | -13.66 | 603 | 0.0 | 10.64 |
| 21Q4 (12) | 4.25 | 18.38 | 23.55 | 0.11 | 0.0 | 22.22 | 0.5 | 35.14 | 8.7 | 0.23 | 9.52 | 35.29 | 2.59 | -15.53 | -1.07 | 11.76 | 14.15 | -12.02 | 5.41 | -7.48 | 9.51 | 603 | 10.64 | 10.64 |
| 21Q3 (11) | 3.59 | 15.43 | 14.33 | 0.11 | 10.0 | 83.33 | 0.37 | 8.82 | 37.04 | 0.21 | 0.0 | 16.67 | 3.06 | -4.71 | 60.35 | 10.31 | -5.73 | 19.86 | 5.85 | -13.37 | 2.04 | 545 | 0.0 | -31.1 |
| 21Q2 (10) | 3.11 | -6.33 | -20.66 | 0.1 | 25.0 | 0.0 | 0.34 | -12.82 | -5.56 | 0.21 | 10.53 | 16.67 | 3.22 | 33.44 | 26.05 | 10.93 | -6.93 | 19.04 | 6.75 | 17.99 | 47.05 | 545 | 0.0 | -31.1 |
| 21Q1 (9) | 3.32 | -3.49 | -49.24 | 0.08 | -11.11 | -46.67 | 0.39 | -15.22 | -41.79 | 0.19 | 11.76 | -9.52 | 2.41 | -7.9 | 5.06 | 11.75 | -12.15 | 14.66 | 5.72 | 15.8 | 78.23 | 545 | 0.0 | -18.9 |
| 20Q4 (8) | 3.44 | 9.55 | -51.48 | 0.09 | 50.0 | -35.71 | 0.46 | 70.37 | -23.33 | 0.17 | -5.56 | -26.09 | 2.62 | 36.92 | 32.5 | 13.37 | 55.51 | 58.01 | 4.94 | -13.79 | 52.34 | 545 | -31.1 | -18.9 |
| 20Q3 (7) | 3.14 | -19.9 | -58.52 | 0.06 | -40.0 | -62.5 | 0.27 | -25.0 | -55.0 | 0.18 | 0.0 | -18.18 | 1.91 | -25.1 | -9.59 | 8.60 | -6.37 | 8.49 | 5.73 | 24.84 | 97.25 | 791 | 0.0 | 17.71 |
| 20Q2 (6) | 3.92 | -40.06 | -45.17 | 0.1 | -33.33 | -37.5 | 0.36 | -46.27 | -37.93 | 0.18 | -14.29 | -14.29 | 2.55 | 11.22 | 14.0 | 9.18 | -10.36 | 13.21 | 4.59 | 43.0 | 56.34 | 791 | 17.71 | 17.71 |
| 20Q1 (5) | 6.54 | -7.76 | 2.99 | 0.15 | 7.14 | 0.0 | 0.67 | 11.67 | 36.73 | 0.21 | -8.7 | 0.0 | 2.29 | 16.15 | -2.91 | 10.24 | 21.06 | 32.76 | 3.21 | -1.02 | -2.91 | 672 | 0.0 | 0.0 |
| 19Q4 (4) | 7.09 | -6.34 | 0.0 | 0.14 | -12.5 | 0.0 | 0.6 | 0.0 | 0.0 | 0.23 | 4.55 | 0.0 | 1.97 | -6.58 | 0.0 | 8.46 | 6.77 | 0.0 | 3.24 | 11.62 | 0.0 | 672 | 0.0 | 0.0 |
| 19Q3 (3) | 7.57 | 5.87 | 0.0 | 0.16 | 0.0 | 0.0 | 0.6 | 3.45 | 0.0 | 0.22 | 4.76 | 0.0 | 2.11 | -5.55 | 0.0 | 7.93 | -2.29 | 0.0 | 2.91 | -1.05 | 0.0 | 672 | 0.0 | 0.0 |
| 19Q2 (2) | 7.15 | 12.6 | 0.0 | 0.16 | 6.67 | 0.0 | 0.58 | 18.37 | 0.0 | 0.21 | 0.0 | 0.0 | 2.24 | -5.27 | 0.0 | 8.11 | 5.12 | 0.0 | 2.94 | -11.19 | 0.0 | 672 | 0.0 | 0.0 |
| 19Q1 (1) | 6.35 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 7.72 | 0.0 | 0.0 | 3.31 | 0.0 | 0.0 | 672 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 30.71 | 40.04 | 0.77 | 28.33 | 2.58 | 24.64 | 1.33 | 12.71 | 2.51 | -8.36 | 8.40 | -11.0 | 4.33 | -19.51 | 675 | 0.0 |
| 2022 (9) | 21.93 | 53.79 | 0.6 | 50.0 | 2.07 | 29.38 | 1.18 | 42.17 | 2.74 | -2.46 | 9.44 | -15.87 | 5.38 | -7.55 | 675 | 11.94 |
| 2021 (8) | 14.26 | -16.31 | 0.4 | -2.44 | 1.6 | -9.09 | 0.83 | 10.67 | 2.81 | 16.58 | 11.22 | 8.63 | 5.82 | 32.24 | 603 | 10.64 |
| 2020 (7) | 17.04 | -39.49 | 0.41 | -31.67 | 1.76 | -22.47 | 0.75 | -14.77 | 2.41 | 12.93 | 10.33 | 28.13 | 4.40 | 40.85 | 545 | -31.1 |
| 2019 (6) | 28.16 | 23.56 | 0.6 | 17.65 | 2.27 | 13.5 | 0.88 | -2.22 | 2.13 | -4.79 | 8.06 | -8.14 | 3.12 | -20.87 | 791 | 17.71 |
| 2018 (5) | 22.79 | 30.38 | 0.51 | 27.5 | 2.0 | 51.52 | 0.9 | 25.0 | 2.24 | -2.21 | 8.78 | 16.21 | 3.95 | -4.12 | 672 | 6.84 |
| 2017 (4) | 17.48 | 6.72 | 0.4 | -2.44 | 1.32 | -15.92 | 0.72 | 26.32 | 2.29 | -8.58 | 7.55 | -21.21 | 4.12 | 18.37 | 629 | 10.93 |
| 2016 (3) | 16.38 | 6.16 | 0.41 | 28.12 | 1.57 | 0.0 | 0.57 | -5.0 | 2.50 | 20.69 | 9.58 | -5.8 | 3.48 | -10.51 | 567 | 0.71 |
| 2015 (2) | 15.43 | 12.06 | 0.32 | 0.0 | 1.57 | -2.48 | 0.6 | -10.45 | 2.07 | -10.76 | 10.17 | -12.98 | 3.89 | -20.08 | 563 | 9.32 |
| 2014 (1) | 13.77 | 29.42 | 0.32 | 0.0 | 1.61 | 45.05 | 0.67 | 48.89 | 2.32 | 0 | 11.69 | 0 | 4.87 | 0 | 515 | 36.24 |
