玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)44.871.9834.546.18-15.4624.14.53-6.21155.933.01-17.3199.341.71-36.955.451.14-20.2848.050.25-16.67-19.3514.3110.564.29121.70-14.16-1.89139.13-7.25-49.91-39.1321.7477.9913.0722.8465.86
23Q3 (19)44.0010.3632.297.31-38.624.884.83-51.55-50.153.64-52.97-52.422.71-54.45-65.611.43-49.47-56.80.30-9.09-25.012.95-21.47-9.94141.78-12.03-9.49150.0023.91107.95-50.00-159.09-279.4110.6418.7518.49
23Q2 (18)39.8710.6316.3711.9158.594.299.9747.27-21.747.7456.68-18.875.9573.98-43.392.8349.74-36.40.333.13-26.6716.4923.060.86161.1649.555.24121.058.6434.69-19.30-68.86-290.578.96-5.3943.59
23Q1 (17)36.048.0713.487.5150.82.466.77282.49-21.464.94227.15-19.283.42210.91-41.641.89145.45-28.950.323.23-21.9513.4053.854.93107.76-13.13-23.17111.43-59.8931.95-11.4393.57-173.479.4720.1838.45
22Q4 (16)33.350.2704.98-28.5501.77-81.7301.51-80.2601.10-86.0400.77-76.7400.31-22.508.71-39.430124.05-20.810277.78285.10-177.78-737.9107.88-12.250
22Q3 (15)33.26-2.9206.97-38.9709.69-23.9407.65-19.8107.88-25.0203.31-25.6200.40-11.11014.38-12.050156.652.3072.13-19.74027.87175.208.9843.910
22Q2 (14)34.267.87011.4255.8012.7447.809.5455.88010.5179.3504.4567.2900.459.76016.3528.030153.139.18089.876.43010.13-34.906.24-8.770
22Q1 (13)31.76007.33008.62006.12005.86002.66000.410012.7700140.250084.440015.56006.8400
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)41.2524.218.306.06.3157.616.57-22.894.88-24.4612.18-47.936.77-39.981.12-30.014.327.75121.70-1.89125.6936.99-26.3900.00010.5040.19
2022 (9)33.21-2.957.83-26.964.0127.098.52-14.116.46-16.3223.39-35.7411.28-30.541.60-19.1913.29-2.71124.05-4.391.75-15.118.2500.0007.4920.22
2021 (8)34.22-0.3210.727.523.15-11.699.9214.157.7218.436.4010.0716.2418.451.984.2113.664.04129.63-13.7108.08-5.82-8.0800.0006.23-8.25
2020 (7)34.331.639.9739.643.57-25.568.6965.216.5265.4833.0766.4313.7145.851.904.9713.1312.8150.20-22.04114.75-15.11-14.7500.0006.79-8.37
2019 (6)33.784.877.1446.914.79730.415.2615.353.946.4919.870.469.4010.461.81-14.2211.64110.11192.6619.43135.1928.75-35.1900.0007.41-6.08
2018 (5)32.2112.584.86-37.210.5804.56-38.043.70-41.1819.7808.5102.1105.54-27.58161.3212.54105.00-0.12-7.5000.0007.8939.65
2017 (4)28.6107.7400.0007.3606.2900.0000.0000.0007.650143.340105.130-5.1300.0005.650

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