玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)30.752.645.717.0618.0617.287.7721.2245.235.2214.9838.11.7722.0735.111.1321.5139.510.195.560.013.559.3621.7475.53-0.87-7.3890.64-2.56-19.19.3634.11177.7312.18-6.45-9.24
23Q3 (19)29.96-0.9620.955.9815.2268.456.4117.1815.54.546.8211.821.459.02-6.450.935.68-3.120.180.0-14.2912.396.4414.376.190.93-5.2193.02-1.4544.316.9849.3-80.8113.02-1.1432.72
23Q2 (18)30.257.6538.195.1922.1219.045.4728.711.114.2532.42.911.3337.11-30.00.8833.33-25.420.185.88-30.7711.648.7920.3775.491.17-4.7494.39-5.6117.184.670-75.9713.17-2.2333.03
23Q1 (17)28.10-3.43.544.25-29.4-34.724.25-20.56-33.073.21-15.08-33.120.97-25.95-43.60.66-18.52-38.320.17-10.53-19.0510.70-3.86-7.4474.62-8.59.99100.00-10.74-2.940.00100.0100.013.470.3717.23
22Q4 (16)29.0917.4431.16.0269.5810.465.35-3.6-1.473.78-6.9-12.51.31-15.48-23.840.81-15.62-25.00.19-9.52-13.6411.132.687.5481.551.462.5112.0473.811.13-12.04-133.1013.4236.831.7
22Q3 (15)24.7713.1611.283.55-18.58-1.115.552.595.314.06-1.695.451.55-18.426.160.96-18.644.350.21-19.23-4.5510.8412.18.5180.381.434.5564.46-19.98-5.436.3687.0114.149.81-0.917.57
22Q2 (14)21.89-19.34-10.734.36-33.0320.785.41-14.830.364.13-13.9631.111.9010.4772.731.1810.2855.260.2623.8123.819.67-16.351.2679.2516.8215.8380.56-21.81-6.9619.44955.5644.959.90-13.84-9.42
22Q1 (13)27.1422.319.796.5119.4592.66.3516.9447.334.8011.1149.071.720.056.361.07-0.9352.860.21-4.555.011.5611.6919.9267.84-14.73-0.38103.032.1930.4-2.270-110.8311.4912.76-2.3
21Q4 (12)22.19-0.31-18.035.4551.81-9.925.433.04-12.984.3212.21-21.741.7217.81-3.371.0817.39-0.920.220.015.7910.353.6-14.1179.563.4914.0100.8247.964.730.00-100.0-100.010.1911.7315.14
21Q3 (11)22.26-9.22-12.023.59-0.55-18.965.2726.99-14.033.8522.22-3.271.4632.738.960.9221.0510.840.224.7615.799.994.61-16.0576.8812.362.368.14-21.3-4.9631.86137.4916.459.12-16.56-13.39
21Q2 (10)24.52-0.81-3.813.616.811.424.15-3.7110.963.15-2.1747.891.100.061.760.768.5761.70.215.010.539.55-0.93-4.668.420.47-4.3786.599.58-0.3513.41-36.082.2910.93-7.060
21Q1 (9)24.72-8.68-3.13.38-44.13109.944.31-30.93129.263.22-41.67329.331.10-38.2400.00.70-35.78268.420.205.2617.659.64-20.028.768.10-2.42-1.0679.01-17.92-8.3520.99648.5652.1611.7632.880
20Q4 (8)27.077.02.156.0536.5723.476.241.7910.445.5238.6956.371.7832.8448.331.0931.3341.560.190.0-5.012.051.2614.7669.79-7.13-3.9296.2634.2610.482.80-89.75-78.228.85-15.958.86
20Q3 (7)25.30-0.7510.674.4336.7357.656.1363.950.613.9886.8547.961.3497.0638.140.8376.631.750.190.0-9.5211.9018.8838.0575.155.035.9571.70-17.482.8127.36108.61-13.3610.5306.47
20Q2 (6)25.49-0.082.123.24101.24-8.733.7498.9430.772.13184.028.310.68209.0919.30.47147.3714.630.1911.76-5.010.0133.6431.7171.553.950.086.890.79-29.4113.11-4.92156.830.000-100.0
20Q1 (5)25.51-3.746.071.61-67.14-50.01.88-66.73-46.290.75-78.75-66.960.22-81.67-71.430.19-75.32-64.810.17-15.0-19.057.49-28.67-6.9668.83-5.254.8686.21-1.06-6.113.797.1668.280.00-100.0-100.0
19Q4 (4)26.5015.920.04.9074.380.05.6538.820.03.5331.230.01.2023.710.00.7722.220.00.20-4.760.010.5021.810.072.642.410.087.1324.940.012.87-59.240.08.13-17.80.0
19Q3 (3)22.86-8.410.02.81-20.850.04.0742.310.02.6962.050.00.9770.180.00.6353.660.00.215.00.08.6213.420.070.93-0.870.069.74-43.340.031.58236.840.09.89-0.80.0
19Q2 (2)24.963.780.03.5510.250.02.86-18.290.01.66-26.870.00.57-25.970.00.41-24.070.00.20-4.760.07.60-5.590.071.559.00.0123.0834.070.0-23.08-381.540.09.97-5.410.0
19Q1 (1)24.050.00.03.220.00.03.500.00.02.270.00.00.770.00.00.540.00.00.210.00.08.050.00.065.640.00.091.800.00.08.200.00.010.540.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)29.8217.265.6912.93.8716.06.067.264.353.825.63-13.253.62-8.120.73-15.1212.1413.2575.53-7.3893.815.266.19-43.0910.12-12.5312.9317.12
2022 (9)25.438.955.0424.143.342.065.6516.984.1914.176.4919.083.9413.870.861.1810.728.2881.552.589.135.8910.87-32.411.57-9.5111.045.65
2021 (8)23.34-9.714.064.13.27-15.24.835.463.6715.775.4539.033.4636.760.8518.069.90-5.0879.5614.084.17-1.4716.087.9212.79-16.6710.45-2.7
2020 (7)25.855.173.907.733.8630.924.5813.933.1724.83.9211.362.533.690.72-15.2910.4320.0269.79-3.9285.43-4.7514.9049.5215.354.6410.7411.53
2019 (6)24.587.293.6231.162.95258.744.026.632.546.723.5210.342.447.960.85-6.598.6946.372.6438.6389.6922.569.97-62.8414.67-17.099.631.37
2018 (5)22.91-2.762.76-36.110.822.723.77-8.52.38-2.063.19-1.852.26-3.420.91-1.095.94-5.1152.4030.3273.18-29.9226.82017.69-11.839.501.39
2017 (4)23.564.94.3210.490.8017.84.1214.132.43-17.913.25-28.262.34-26.420.92-9.86.2619.2440.21-18.42104.42-3.64-4.76020.0709.377.33
2016 (3)22.462.143.9115.00.6838.053.6133.72.9622.824.535.593.187.81.02-15.05.2560.5549.29-6.26108.37-13.85-8.3700.0008.7320.08
2015 (2)21.99-1.083.403.340.49-18.522.70-39.332.41-29.944.29-33.692.95-37.231.20-11.113.27-37.9552.5819.07125.7970.15-25.7900.0007.270.28
2014 (1)22.2303.2900.60-39.164.4503.4406.4704.7001.35-1.465.2745.1844.1626.5373.93187.7226.07-64.580.0007.25-5.35

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