玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)54.043.2732.61-25.29-5168.7539.37-26.85-2926.3232.72-31.97-11124.1452.2-21.44-8676.037.64-6.21-2488.4648.210.20-20.011.11-11.76-203.753.79241.897.0711.7495.12290.24-9.014.88-96.75207.3235.0313.59131.68
23Q3 (19)52.338.823.71-0.4894.3496.010.95105.68106.410.29101.72101.40.25101.6102.060.26105.78105.680.25-10.718.711.34276.64433.53225.91-9.3541.69-50.00-200.0-162.5150.00200.0775.030.8415.42-30.19
23Q2 (18)48.09-13.9496.05-8.48-281.9882.17-16.72-329.8277.62-16.83-201.6176.43-15.67-296.7140.51-4.50-324.5357.10.2827.2786.67-6.42-182.5287.45249.2213.5665.6350.00-12.5-22.0250.0016.6736.4626.72-5.58-11.84
23Q1 (17)55.8837.1331.24-2.2294.6886.37-3.8990.25-227.12-5.5891.66-4750.0-3.9588.51-8000.0-1.0691.16-630.00.2222.2229.417.78130.57-67.58219.461.3852.2457.14-45.34110.8142.861042.86-93.1828.3087.17-15.57
22Q4 (16)40.75-19.24-10.66-41.71-246.43-67.24-39.91-169.48-49.98-66.88-223.25-181.6-34.38-182.96-185.79-11.99-161.79-173.740.18-21.74-5.26-25.45-648.53-196.97216.4835.7831.42104.5530.6812.01-4.55-126.52-168.1815.12-65.78-58.03
22Q3 (15)50.46105.7112.58-12.0474.6822.37-14.8180.17-7.55-20.6971.02-63.69-12.1553.87-62.0-4.5856.34-64.750.2353.33-4.17-3.4093.35-239.34159.445.96-0.0380.0024.76-28.4217.14-53.21245.7144.1845.7642.38
22Q2 (14)24.53-42.39-47.94-47.56-191.96-1642.12-74.70-2541.18-21442.86-71.39-59591.67-8201.16-26.34-52780.0-5168.0-10.49-5345.0-52350.00.15-11.76-34.78-51.14-313.08-410.88150.474.383.7564.12112.13106.4136.64-94.17-96.9530.31-9.5838.4
22Q1 (13)42.58-6.64-12.66-16.2934.68-385.793.06111.5-55.20.12100.51-97.420.05100.42-98.280.20104.57-84.850.17-10.53-29.1724.00380.056.48144.15-12.49-7.13-528.57-666.33-738.69628.579328.573545.7133.52-6.9785.09
21Q4 (12)45.611.76-11.04-24.94-60.8-693.81-26.61-93.25-419.45-23.75-87.9-447.73-12.03-60.4-361.52-4.38-57.55-326.940.19-20.83-26.92-8.57-451.23-138.28164.733.294.2293.33-16.4986.676.67156.67-86.6736.0316.11199.0
21Q3 (11)44.82-4.88-12.2-15.51-468.13-233.13-13.77-4034.29-193.04-12.64-1369.77-201.85-7.50-1400.0-171.98-2.78-13800.0-171.10.244.35-20.02.44-85.17-91.27159.499.97-4.71111.76111.1842.07-11.76-100.98-155.1531.0341.6953.69
21Q2 (10)47.12-3.34-8.68-2.73-147.8900.35-94.88-84.44-0.86-118.4931.75-0.50-117.2434.21-0.02-101.5233.330.23-4.179.5216.45-27.02-21.18145.03-6.56-26.23-1000.00-1308.3301200.006860.01100.021.9020.930
21Q1 (9)48.75-4.929.165.7035.71128.276.83-18.01130.364.65-31.92122.842.90-36.96133.61.32-31.61142.580.24-7.6950.022.540.673230.56155.21-1.8-9.8582.7665.52-8.3717.24-65.5278.1618.1150.29-42.71
20Q4 (8)51.270.43-0.214.20-63.9517.658.33-43.72220.386.83-44.96301.764.60-55.85289.831.93-50.64171.830.26-13.33-7.1422.39-19.8931.24158.06-5.566.6250.00-36.44-63.8950.00134.37230.012.05-40.32-49.9
20Q3 (7)51.05-1.070.8311.65010.7414.80557.7839.112.411084.9260.7510.421471.0559.083.9113133.3336.240.3042.86-11.7627.9533.9222.27167.37-14.8615.1778.670-20.121.33-78.671286.6720.19032.39
20Q2 (6)51.6015.54-0.390.00100.0-100.02.25110.0-65.81-1.2693.81-128.57-0.7691.19-122.96-0.0399.03-101.880.2131.25-32.2620.872998.614.35196.5914.1931.3-0.00-100.0-100.0100.00933.333600.00.00-100.0-100.0
20Q1 (5)44.66-13.08-15.88-20.16-664.71-293.66-22.50-965.38-307.95-20.36-1297.65-358.38-8.63-831.36-248.03-3.10-536.62-203.680.16-42.86-54.29-0.72-104.22-102.93172.1616.1330.9890.32-34.77-6.519.68125.16185.4831.6131.4364.46
19Q4 (4)51.381.480.03.57-66.060.02.60-75.560.01.70-77.980.01.18-81.980.00.71-75.260.00.28-17.650.017.06-25.370.0148.252.010.0138.4640.620.0-38.46-2600.00.024.0557.70.0
19Q3 (3)50.63-2.260.010.5265.150.010.6461.70.07.7275.060.06.5597.890.02.8779.380.00.349.680.022.8614.30.0145.33-2.940.098.464.090.01.54-43.080.015.25-32.070.0
19Q2 (2)51.80-2.430.06.37-38.810.06.58-39.190.04.41-44.040.03.31-43.220.01.60-46.490.00.31-11.430.020.00-18.530.0149.7313.920.094.59-2.090.02.70-20.270.022.4516.810.0
19Q1 (1)53.090.00.010.410.00.010.820.00.07.880.00.05.830.00.02.990.00.00.350.00.024.550.00.0131.440.00.096.610.00.03.390.00.019.220.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)52.2928.98-8.34010.34-34.81-11.100-12.770-39.100-11.1500.9327.40.540241.8911.7474.70-22.925.30611.64.8124.1829.88-7.03
2022 (9)40.54-13.23-27.16015.865.63-28.130-35.510-72.920-25.1300.73-21.51-10.610216.4831.4296.89-18.543.5603.8771.532.1424.48
2021 (8)46.72-6.78-7.77015.011.35-6.510-6.630-16.020-5.3500.935.689.80-50.68164.734.22118.95213.59-18.9502.2621.4925.8225.89
2020 (7)50.12-3.061.41-82.0814.8120.713.68-53.062.09-62.414.67-72.772.65-69.750.88-36.6919.87-6.67158.066.6237.93-62.2962.0701.86378.0620.512.35
2019 (6)51.70-1.267.8722.412.27352.087.8427.95.5627.5217.1532.538.7629.781.39-7.3321.29129.17148.2557.21100.57-4.45-0.5700.39-40.2620.04-6.96
2018 (5)52.36-4.086.43-33.372.7117.646.13-42.824.36-43.1612.94-44.426.75-38.581.507.919.29-31.6494.30-6.72105.2616.72-4.5100.65021.54-2.75
2017 (4)54.592.839.653.762.31-13.7610.7210.867.6716.9223.2810.7510.9924.321.397.7513.595.19101.09-28.9590.19-5.949.81178.040.00022.15-1.47
2016 (3)53.099.629.30104.852.68-2.489.6754.976.5653.6321.0260.838.8462.51.296.6112.9234.58142.28-7.7795.8831.353.53-86.930.00022.481.77
2015 (2)48.43-1.344.54-5.422.74-8.946.244.874.278.3813.07-8.65.44-0.911.21-7.639.601.05154.271.8173.00-9.027.0036.50.00022.090.82
2014 (1)49.0904.8003.01-13.335.9503.94014.3005.4901.31-23.849.50-15.41151.53-31.1380.22-16.7519.78335.160.00021.917.03

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