- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 50.2 | -2.47 | -2.3 | 24.44 | -1.61 | -1.65 | 3.0 | 28.21 | 36.99 | 0.2 | 0.0 | 5.26 | 48.69 | 0.88 | 0.66 | 5.98 | 31.45 | 40.21 | 0.40 | 2.53 | 7.74 | 14987 | 0.0 | 0.0 |
| 23Q3 (19) | 51.47 | 1.74 | 0.04 | 24.84 | 0.98 | 1.02 | 2.34 | 7.34 | -1.27 | 0.2 | 17.65 | 11.11 | 48.26 | -0.75 | 0.98 | 4.55 | 5.5 | -1.3 | 0.39 | 15.64 | 11.07 | 14987 | 0.0 | 3.15 |
| 23Q2 (18) | 50.59 | -2.67 | 15.53 | 24.6 | 0.45 | 6.31 | 2.18 | -8.4 | 1.87 | 0.17 | -15.0 | 6.25 | 48.63 | 3.21 | -7.98 | 4.31 | -5.89 | -11.82 | 0.34 | -12.66 | -8.03 | 14987 | 0.0 | 3.15 |
| 23Q1 (17) | 51.98 | 1.17 | 7.13 | 24.49 | -1.45 | 6.62 | 2.38 | 8.68 | 6.73 | 0.2 | 5.26 | 25.0 | 47.11 | -2.59 | -0.48 | 4.58 | 7.42 | -0.38 | 0.38 | 4.05 | 16.68 | 14987 | 0.0 | 3.15 |
| 22Q4 (16) | 51.38 | -0.14 | 2.25 | 24.85 | 1.06 | 3.8 | 2.19 | -7.59 | -7.59 | 0.19 | 5.56 | 90.0 | 48.37 | 1.2 | 1.52 | 4.26 | -7.47 | -9.63 | 0.37 | 5.7 | 85.82 | 14987 | 3.15 | 3.15 |
| 22Q3 (15) | 51.45 | 17.49 | 1.2 | 24.59 | 6.27 | 3.36 | 2.37 | 10.75 | -5.2 | 0.18 | 12.5 | 100.0 | 47.79 | -9.55 | 2.14 | 4.61 | -5.74 | -6.32 | 0.35 | -4.25 | 97.63 | 14529 | 0.0 | -9.28 |
| 22Q2 (14) | 43.79 | -9.75 | -10.23 | 23.14 | 0.74 | -0.13 | 2.14 | -4.04 | -8.94 | 0.16 | 0.0 | 60.0 | 52.84 | 11.62 | 11.25 | 4.89 | 6.33 | 1.44 | 0.37 | 10.8 | 78.23 | 14529 | 0.0 | -9.28 |
| 22Q1 (13) | 48.52 | -3.44 | -0.47 | 22.97 | -4.05 | 1.77 | 2.23 | -5.91 | -6.69 | 0.16 | 60.0 | 60.0 | 47.34 | -0.63 | 2.25 | 4.60 | -2.55 | -6.25 | 0.33 | 65.7 | 60.76 | 14529 | 0.0 | -9.28 |
| 21Q4 (12) | 50.25 | -1.16 | -4.18 | 23.94 | 0.63 | 2.97 | 2.37 | -5.2 | 7.24 | 0.1 | 11.11 | 25.0 | 47.64 | 1.81 | 7.46 | 4.72 | -4.09 | 11.91 | 0.20 | 12.42 | 30.45 | 14529 | -9.28 | -9.28 |
| 21Q3 (11) | 50.84 | 4.22 | -4.31 | 23.79 | 2.68 | 1.28 | 2.5 | 6.38 | 0.81 | 0.09 | -10.0 | 12.5 | 46.79 | -1.48 | 5.84 | 4.92 | 2.07 | 5.35 | 0.18 | -13.65 | 17.57 | 16015 | 0.0 | -20.46 |
| 21Q2 (10) | 48.78 | 0.06 | 10.34 | 23.17 | 2.66 | 11.23 | 2.35 | -1.67 | 5.38 | 0.1 | 0.0 | 25.0 | 47.50 | 2.6 | 0.81 | 4.82 | -1.73 | -4.49 | 0.21 | -0.06 | 13.29 | 16015 | 0.0 | -20.46 |
| 21Q1 (9) | 48.75 | -7.04 | 3.68 | 22.57 | -2.92 | -6.08 | 2.39 | 8.14 | 6.22 | 0.1 | 25.0 | 25.0 | 46.30 | 4.42 | -9.41 | 4.90 | 16.33 | 2.45 | 0.21 | 34.46 | 20.56 | 16015 | 0.0 | -31.21 |
| 20Q4 (8) | 52.44 | -1.3 | -8.85 | 23.25 | -1.02 | -16.67 | 2.21 | -10.89 | 32.34 | 0.08 | 0.0 | -11.11 | 44.34 | 0.28 | -8.58 | 4.21 | -9.71 | 45.18 | 0.15 | 1.32 | -2.48 | 16015 | -20.46 | -31.21 |
| 20Q3 (7) | 53.13 | 20.18 | -9.73 | 23.49 | 12.77 | -15.81 | 2.48 | 11.21 | -5.34 | 0.08 | 0.0 | -11.11 | 44.21 | -6.16 | -6.73 | 4.67 | -7.46 | 4.87 | 0.15 | -16.79 | -1.52 | 20134 | 0.0 | -13.52 |
| 20Q2 (6) | 44.21 | -5.98 | -23.92 | 20.83 | -13.32 | -26.73 | 2.23 | -0.89 | -13.23 | 0.08 | 0.0 | -11.11 | 47.12 | -7.81 | -3.7 | 5.04 | 5.41 | 14.05 | 0.18 | 6.36 | 16.84 | 20134 | -13.52 | -13.52 |
| 20Q1 (5) | 47.02 | -18.27 | -17.61 | 24.03 | -13.87 | -11.39 | 2.25 | 34.73 | -12.79 | 0.08 | -11.11 | 0.0 | 51.11 | 5.38 | 7.54 | 4.79 | 64.85 | 5.85 | 0.17 | 8.76 | 21.37 | 23282 | 0.0 | 0.0 |
| 19Q4 (4) | 57.53 | -2.26 | 0.0 | 27.9 | 0.0 | 0.0 | 1.67 | -36.26 | 0.0 | 0.09 | 0.0 | 0.0 | 48.50 | 2.31 | 0.0 | 2.90 | -34.79 | 0.0 | 0.16 | 2.31 | 0.0 | 23282 | 0.0 | 0.0 |
| 19Q3 (3) | 58.86 | 1.29 | 0.0 | 27.9 | -1.86 | 0.0 | 2.62 | 1.95 | 0.0 | 0.09 | 0.0 | 0.0 | 47.40 | -3.11 | 0.0 | 4.45 | 0.65 | 0.0 | 0.15 | -1.27 | 0.0 | 23282 | 0.0 | 0.0 |
| 19Q2 (2) | 58.11 | 1.82 | 0.0 | 28.43 | 4.83 | 0.0 | 2.57 | -0.39 | 0.0 | 0.09 | 12.5 | 0.0 | 48.92 | 2.95 | 0.0 | 4.42 | -2.17 | 0.0 | 0.15 | 10.49 | 0.0 | 23282 | 0.0 | 0.0 |
| 19Q1 (1) | 57.07 | 0.0 | 0.0 | 27.12 | 0.0 | 0.0 | 2.58 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 47.52 | 0.0 | 0.0 | 4.52 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 23282 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 204.24 | 4.66 | 98.37 | 2.96 | 9.89 | 10.75 | 0.77 | 11.59 | 48.16 | -1.63 | 4.84 | 5.82 | 0.38 | 6.62 | 14987 | 0.0 |
| 2022 (9) | 195.14 | -1.75 | 95.54 | 2.2 | 8.93 | -7.08 | 0.69 | 76.92 | 48.96 | 4.02 | 4.58 | -5.42 | 0.35 | 80.07 | 14987 | 3.15 |
| 2021 (8) | 198.61 | 0.92 | 93.48 | 2.05 | 9.61 | 5.84 | 0.39 | 21.88 | 47.07 | 1.12 | 4.84 | 4.87 | 0.20 | 20.76 | 14529 | -9.28 |
| 2020 (7) | 196.79 | -15.02 | 91.6 | -17.74 | 9.08 | -3.71 | 0.32 | -11.11 | 46.55 | -3.2 | 4.61 | 13.31 | 0.16 | 4.6 | 16015 | -20.46 |
| 2019 (6) | 231.57 | -3.97 | 111.35 | 3.0 | 9.43 | -3.87 | 0.36 | 2.86 | 48.08 | 7.26 | 4.07 | 0.1 | 0.16 | 7.11 | 20134 | -13.52 |
| 2018 (5) | 241.15 | 4.77 | 108.11 | 10.31 | 9.81 | -0.2 | 0.35 | -7.89 | 44.83 | 5.29 | 4.07 | -4.74 | 0.15 | -12.08 | 23282 | -4.24 |
| 2017 (4) | 230.18 | 4.4 | 98.01 | 3.92 | 9.83 | -1.9 | 0.38 | 18.75 | 42.58 | -0.46 | 4.27 | -6.03 | 0.17 | 13.74 | 24313 | 9.89 |
| 2016 (3) | 220.47 | 7.77 | 94.31 | 6.04 | 10.02 | 2.35 | 0.32 | -11.11 | 42.78 | -1.61 | 4.54 | -5.03 | 0.15 | -17.52 | 22125 | -1.27 |
| 2015 (2) | 204.57 | 14.15 | 88.94 | 7.6 | 9.79 | 4.71 | 0.36 | 0.0 | 43.48 | -5.74 | 4.79 | -8.27 | 0.18 | -12.4 | 22409 | -0.7 |
| 2014 (1) | 179.21 | 18.57 | 82.66 | 24.53 | 9.35 | 17.17 | 0.36 | 100.0 | 46.12 | 0 | 5.22 | 0 | 0.20 | 0 | 22567 | 6.89 |
