玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
25Q2 (20)7.68-0.653.231.2216.1958.440.82-8.89-36.430.18-5.26228.5715.8916.9553.4910.68-8.3-38.422.34-4.65224.55000
25Q1 (19)7.73-3.015.891.0525.034.620.9-23.08-21.740.19035.7113.5828.8827.1311.64-20.69-26.092.46028.16000
24Q4 (18)7.975.980.630.847.6910.531.17-2.5-10.6900010.541.619.8314.68-8.01-11.250.0000000
24Q3 (17)7.521.086.970.781.318.181.2-6.98-8.40100.0010.370.2210.4815.96-7.97-14.370.00100.00000
24Q2 (16)7.441.926.130.77-1.280.01.2912.174.03-0.14-200.0010.35-3.14-5.7817.3410.06-1.98-1.88-198.120000
24Q1 (15)7.3-7.837.990.782.6332.21.15-12.21-6.50.140010.6811.3522.4215.75-4.76-13.421.9200000
23Q4 (14)7.9212.6614.120.7615.15-1.31.310.07.380009.602.21-13.5116.54-11.24-5.910.0000000
23Q3 (13)7.030.2911.940.66-14.2965.01.315.65-5.760009.39-14.5347.418.635.34-15.810.0000000
23Q2 (12)7.013.720.860.7730.5154.01.240.814.200010.9825.8527.4217.69-2.78-13.780.0000000
23Q1 (11)6.76-2.597.640.59-23.3859.461.230.82-6.820008.73-21.3448.1418.203.5-13.430.0000000
22Q4 (10)6.9410.5112.480.7792.597.441.22-12.23-4.6900011.1074.1975.5317.58-20.58-15.260.0000000
22Q3 (9)6.288.2836.820.4-20.033.331.3916.8121.930006.37-26.11-2.5522.137.88-10.880.0000000
22Q2 (8)5.8-7.6419.590.535.1438.891.19-9.85-1.650008.6246.3216.1420.52-2.39-17.760.0000000
22Q1 (7)6.281.7818.940.37-5.13-13.951.323.1216.810005.89-6.79-27.6621.021.32-1.790.0000000
21Q4 (6)6.1734.4217.520.3930.014.711.2812.2810.340006.32-3.29-2.420.75-16.47-6.110.0000000
21Q3 (5)4.59-5.36-8.570.3-16.67-16.671.14-5.7914.00006.54-11.95-8.8624.84-0.4524.680.0000000
21Q2 (4)4.85-8.140.00.36-16.280.01.217.080.0000.07.42-8.860.024.9516.570.00.0000.0000.0
21Q1 (3)5.280.570.00.4326.470.01.13-2.590.0000.08.1425.750.021.40-3.140.00.0000.0000.0
20Q4 (2)5.254.580.00.34-5.560.01.1616.00.0000.06.48-9.690.022.1010.920.00.0000.0000.0
20Q3 (1)5.020.00.00.360.00.01.00.00.000.00.07.170.00.019.920.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)30.225.223.1714.444.82-5.30010.498.7615.95-10.00.00000
2023 (9)28.7213.522.7735.785.09-0.59009.6419.6217.72-12.420.00000
2022 (8)25.321.112.0437.845.127.56008.0613.8120.24-11.190.00000
2021 (7)20.894.871.488.034.7611.48007.083.0122.796.30.00000
2020 (6)19.922.361.3714.174.27-1.39006.8811.5321.44-3.660.00000
2019 (5)19.463.511.2-10.454.334.34006.17-13.4822.250.80.00000
2018 (4)18.810.911.346.354.158.64007.13-4.1222.07-2.050.00000
2017 (3)16.952.291.266.783.821.33007.434.3922.54-0.950.00000
2016 (2)16.571.411.181.723.77-9.16007.120.3122.75-10.420.0002820.0
2015 (1)16.3410.631.1648.724.1519.94007.10025.4000.0002820.0

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