玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)48.9479.01-15.4-55.81-125.4-30.18-130.25-50.93-29.25-130.78-51.54-30.14-1.68-54.13-50.0-0.40-150.0-33.330.010.00.0-25.86-287.53-348.18120.238.6645.742.6752.380.8557.33-18.1-0.6264.173.0223.71
23Q3 (19)27.34-3.0823.99-24.7629.6831.18-86.3024.11-58.96-86.3024.11-58.96-1.0921.01-78.69-0.1651.52-33.330.010.00.013.79208.33-20.34110.656.5146.9528.00-8.63-58.7470.000.93117.7862.29-0.35-0.37
23Q2 (18)28.21-3.32-10.1-35.215.615.79-113.71-16.75-31.17-113.71-16.75-31.17-1.38-21.05-45.26-0.33-26.9210.810.010.00.0-12.73036.35103.8914.5350.3330.65-20.32-37.2569.3512.735.5662.51-4.97-2.4
23Q1 (17)29.18-49.56-15.3-37.3012.99-6.06-97.403.34-86.3-97.403.07-86.3-1.14-1.79-103.57-0.2613.33-30.00.010.00.00.00100.0-100.090.719.9235.4738.46-9.09-41.1861.546.67100.065.7826.82-1.44
22Q4 (16)57.85162.3631.81-42.87-19.15-419.64-100.77-85.61-527.46-100.49-85.1-467.42-1.12-83.61-173.17-0.30-150.0-200.00.010.00.0-5.77-133.33-155.5982.529.5919.5942.31-37.65-20.0957.6979.4922.651.87-17.0393.69
22Q3 (15)22.05-29.73-4.46-35.9813.94-925.07-54.2937.37-472.08-54.2937.37-459.69-0.6135.79-134.62-0.1267.57-500.00.010.0-50.017.31186.5536.375.308.9615.8367.8638.95103.5732.14-37.18-51.7962.52-2.39174.21
22Q2 (14)31.38-8.91-9.36-41.81-18.88-415.79-86.69-65.82-1516.5-86.69-65.82-1343.76-0.95-69.64-465.38-0.37-85.0-215.620.010.0-50.0-20.00-590.2-192.5169.113.2125.3448.84-25.31-77.6251.1666.28143.2964.05-4.03311.1
22Q1 (13)34.45-21.514.71-35.17-326.3-277.99-52.28-225.53-418.97-52.28-195.2-428.39-0.56-36.59-145.9-0.20-100.0-121.740.010.0-80.04.08-60.69-83.1466.96-2.9615.6965.3823.5-45.2230.77-34.62246.7566.74149.22671.56
21Q4 (12)43.8990.169.64-8.25-135.04-129.13-16.06-69.23-157.96-17.71-82.58-173.03-0.41-57.69-111.48-0.10-400.0-104.310.01-50.0-88.8910.38-18.27-67.6269.006.1411.8952.9458.82-48.3847.06-29.412394.1226.7817.46370.65
21Q3 (11)23.08-33.33-44.08-3.51-126.51-117.36-9.49-255.07-162.72-9.70-239.17-166.08-0.26-200.0-138.81-0.02-106.25-103.570.020.0-33.3312.70-41.26-56.4665.0117.9-5.7333.33-84.72-75.066.67156.41300.022.8046.3458.22
21Q2 (10)34.625.23-36.9513.24-33.0-14.256.12-62.661323.266.97-56.22164.720.26-78.69208.330.32-65.22255.560.02-60.0100.021.62-10.66-40.8355.14-4.73-19.41218.1882.80-118.18-463.64015.5880.120
21Q1 (9)32.90-17.81-17.4819.76-30.23-17.3916.39-40.8522.8615.92-34.3523.321.22-65.8343.530.92-60.3422.670.05-44.4425.024.20-24.52-8.7557.88-6.15-14.83119.3516.37-33.16-20.97-922.1873.318.6552.02-16.51
20Q4 (8)40.03-3.0-15.5728.3240.0612.0727.7183.1518.7224.2565.1914.823.57432.84170.452.32314.29112.840.09200.0200.032.069.91-33.4261.67-10.57-21.81102.56-23.08-5.64-2.0593.8576.415.69-60.51-56.2
20Q3 (7)41.27-24.84-4.7120.2230.96-23.4415.133418.6-28.3614.68236.3-27.180.67379.17-50.370.56522.22-39.780.03200.0-25.029.17-20.17-4.368.960.79-12.14133.3307.63-33.330-31.3714.41038.42
20Q2 (6)54.9137.7223.6415.44-35.45-34.990.43-96.78-98.37-10.77-183.42-169.75-0.24-128.24-122.020.09-88.0-87.50.01-75.0-75.036.5437.7819.4968.420.68-11.030.00-100.0-100.00.00100.0-100.00.00-100.0-100.0
20Q1 (5)39.87-15.9-7.1723.92-5.34-24.0413.34-42.84-60.8812.91-38.87-61.380.85-35.61-85.570.75-31.19-76.780.0433.33-55.5626.52-44.92-25.8867.96-13.83-9.72178.5764.2993.63-78.57-803.57-1110.210.36-20.2586.33
19Q4 (4)47.419.470.025.27-4.320.023.3410.510.021.124.760.01.32-2.220.01.0917.20.00.03-25.00.048.1557.970.078.870.480.0108.70-12.260.0-8.7065.730.012.9924.780.0
19Q3 (3)43.31-2.480.026.4111.20.021.12-19.70.020.1630.570.01.3523.850.00.9329.170.00.040.00.030.48-0.330.078.492.070.0123.8836.590.0-25.37-372.760.010.414.620.0
19Q2 (2)44.413.40.023.75-24.580.026.30-22.870.015.44-53.810.01.09-81.490.00.72-77.710.00.04-55.560.030.58-14.530.076.902.150.090.70-1.650.09.3019.60.09.9578.960.0
19Q1 (1)42.950.00.031.490.00.034.100.00.033.430.00.05.890.00.03.230.00.00.090.00.035.780.00.075.280.00.092.220.00.07.780.00.05.560.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.56-8.11-38.33026.01-10.51-107.000-107.140-5.340-1.1800.02-33.33-6.280120.2345.735.98-32.1364.0236.260.01-13.1863.674.05
2022 (9)36.5210.0-38.99029.06304.35-73.710-73.640-3.270-0.9800.03-70.0-0.99082.5219.5953.02-72.8746.9800.01-8.6261.19309.85
2021 (8)33.20-19.7310.80-56.777.1965.825.55-72.515.27-69.570.89-81.541.13-68.870.10-37.519.92-34.9969.0011.89195.4558.0-95.4500.012.5314.9350.66
2020 (7)41.36-6.1324.98-10.884.3344.320.19-28.9617.32-32.084.82-50.363.63-37.630.16-20.030.64-14.661.67-21.81123.7025.49-23.7000.0109.9115.91
2019 (6)44.0613.6728.03-3.113.002273.828.423.0825.502.089.71-62.345.82-53.370.20-57.4535.8821.4678.87-23.1498.58-6.081.4200.0008.5576.65
2018 (5)38.7652.628.93186.720.13-71.2227.57350.4924.98879.6125.782969.0512.481088.570.47235.7129.54139.97102.61-26.57104.96-36.11-4.9600.0004.84-42.31
2017 (4)25.40-26.8910.0972.770.44-56.766.1202.5500.8401.0500.14100.012.3119.05139.7318.44164.290-64.2900.0008.39-45.09
2016 (3)34.7416.695.84-70.531.02558.14-0.950-8.700-1.350-0.0100.07-85.4210.34-49.88117.983.99-566.670666.6700.00015.28316.35
2015 (2)29.77-34.9919.8200.15-99.1818.76018.40019.2209.5100.484700.020.630113.45-7.29105.7712.31-5.6300.0003.67-98.92
2014 (1)45.790-529.01018.92577.3-563.090-564.140-5.660-3.0000.01-85.71-505.410122.37185.7894.17-11.665.8300.000339.79680.05

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