玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.280.771.9724.28-2.14.1621.97-28.18-1.3516.15-34.14-7.294.81-36.04-14.412.96-33.78-12.430.180.0-5.2622.62-27.59-1.0166.0913.21-1.81110.9937.026.02-10.47-155.13-123.3913.23-1.64-5.16
23Q3 (19)35.01-4.32-0.7924.803.688.0630.5922.0221.5824.5221.8126.727.5218.0520.514.4727.3522.130.185.88-5.2631.2421.6521.6558.38-25.8-9.8481.01-15.23-11.1118.99328.38114.1913.453.30.22
23Q2 (18)36.59-5.3320.7623.92-10.4810.0825.07-5.8229.5620.13-7.1135.196.37-7.149.083.51-10.235.720.17-5.56-22.7325.68-5.6929.1178.68-7.262.5995.57-4.86-14.954.431079.8135.8713.02-2.9816.25
23Q1 (17)38.6511.7140.2926.7214.6334.8126.6219.5325.3921.6724.424.96.8622.068.373.9115.682.620.18-5.26-18.1827.2319.1725.3784.8426.0412.85100.45-4.057.5-0.4590.35-106.913.42-3.813.83
22Q4 (16)34.60-1.9620.623.311.5731.3222.27-11.4937.3817.42-9.9727.95.62-9.9420.093.38-7.6514.970.190.0-13.6422.85-11.0235.7767.313.9517.18104.6914.87-4.7-4.69-152.8652.413.953.9512.23
22Q3 (15)35.2916.4743.4622.955.6171.425.1630.03130.8319.3529.95146.816.246.85155.743.6610.24155.940.19-13.645.5625.6829.11123.8964.75-15.576.6491.13-18.89-26.138.87171.74137.9313.4219.822.6
22Q2 (14)30.309.9820.021.739.6447.7219.35-8.8620.7114.89-14.1811.375.84-7.7447.473.32-12.8649.550.220.029.4119.89-8.4318.9676.692.01-5.82112.3620.2421.72-12.36-288.48-242.8211.20-5.0-25.38
22Q1 (13)27.55-3.972.4219.8211.6628.221.2330.9747.1217.3527.3947.916.3335.2659.053.8129.5957.440.220.04.7621.7229.0644.775.1830.880.093.44-14.93-12.16.56166.58190.9811.79-5.15-6.58
21Q4 (12)28.6916.639.8417.7532.5610.7316.2148.7213.2813.6273.7231.344.6891.850.482.94105.5945.540.2222.2215.7916.8346.7312.9557.44-5.44.42109.85-10.96-1.92-9.8557.8717.9312.43-4.97-7.24
21Q3 (11)24.60-2.57-10.2813.39-8.97-8.2910.90-32.010.667.84-41.3614.452.44-38.3827.751.43-35.5918.180.185.880.011.47-31.48.4160.72-25.4315.02123.3833.66-16.85-23.38-370.1351.6913.08-12.86-3.47
21Q2 (10)25.25-6.138.614.71-4.8513.5916.0311.0912.1813.3713.9814.963.96-0.514.122.22-8.263.260.17-19.05-5.5616.7211.3911.8481.438.3129.7392.31-13.171.978.65220.07-8.6515.0118.9411.02
21Q1 (9)26.902.99-8.1915.46-3.56-12.5614.430.84-36.6511.7313.11-38.553.9827.97-22.422.4219.8-28.40.2110.5316.6715.010.74-36.1875.1836.6723.96106.31-5.0836.82-7.2139.94-132.3212.62-5.82-15.64
20Q4 (8)26.12-4.742.2316.039.7913.8514.3145.2827.8810.3751.3928.343.1162.8343.322.0266.9432.030.195.560.014.9040.8325.8455.014.2126.9112.00-24.52-10.91-12.0075.253.3313.40-1.11-9.4
20Q3 (7)27.4217.944.7414.6012.74-2.089.85-31.07-4.466.85-41.10.291.91-44.963.81.21-43.72-2.420.180.00.010.58-29.23-4.1752.79-15.934.12148.3963.923.23-48.39-610.75-10.613.550.2214.93
20Q2 (6)23.25-20.65-7.6312.95-26.75-5.8214.29-37.27-4.6711.63-39.080.093.47-32.368.442.15-36.391.90.180.00.014.95-36.44-4.1762.773.57.6590.5316.51-1.439.47-57.5216.0513.52-9.6313.71
20Q1 (5)29.3014.682.4517.6825.5721.9322.78103.5770.2519.09136.2686.975.13136.41110.253.38120.92100.00.18-5.265.8823.5298.6566.3460.6539.9133.5977.70-38.19-27.7922.30186.73351.714.961.155.2
19Q4 (4)25.55-2.410.014.08-5.570.011.198.540.08.0818.30.02.1717.930.01.5323.390.00.195.560.011.847.250.043.3510.140.0125.71-12.550.0-25.7141.220.014.7925.450.0
19Q3 (3)26.184.010.014.918.440.010.31-31.220.06.83-41.220.01.84-42.50.01.24-41.230.00.180.00.011.04-29.230.039.36-32.50.0143.7556.530.0-43.75-635.940.011.79-0.840.0
19Q2 (2)25.17-11.990.013.75-5.170.014.9912.030.011.6213.810.03.2031.150.02.1124.850.00.185.880.015.6010.330.058.3128.440.091.84-14.650.08.16192.130.011.89-16.390.0
19Q1 (1)28.600.00.014.500.00.013.380.00.010.210.00.02.440.00.01.690.00.00.170.00.014.140.00.045.400.00.0107.590.00.0-8.860.00.014.220.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)36.3614.1624.9313.680.4518.6226.0418.8520.5819.7923.955.2314.372.720.70-13.5826.6518.7166.09-1.8195.76-4.364.2400.02-7.1813.285.82
2022 (9)31.8520.2821.9342.130.38-14.7621.9151.8417.1847.0922.7658.9413.9952.560.813.8522.4549.2767.3117.18100.13-6.48-0.1300.02-16.9712.55-5.0
2021 (8)26.480.1115.430.920.44-4.1314.43-5.0711.68-1.614.329.069.174.20.785.4115.04-5.0557.444.42107.086.27-6.8400.03-5.013.21-4.48
2020 (7)26.450.4615.296.920.46-4.5815.2021.711.8728.8813.1337.28.8031.540.741.3715.8420.2755.0126.9100.76-12.01-0.5100.03013.835.73
2019 (6)26.33-17.4614.30-18.890.4845.112.49-29.999.21-35.559.57-34.726.69-34.480.732.8213.17-27.9543.350.28114.5215.87-14.5200.00013.0810.57
2018 (5)31.907.4117.6329.350.33-4.9617.8437.4414.2931.9514.6633.0310.2129.080.71-2.7418.2835.4143.23-1.6898.83-5.941.1700.03011.83-6.48
2017 (4)29.70-8.3613.63-19.30.35-9.9412.98-23.3810.83-23.2511.02-25.547.91-26.960.73-5.1913.50-22.3743.9727.34105.075.34-5.0700.00012.651.12
2016 (3)32.4115.4216.8921.60.39-4.816.948.2414.118.2114.8013.2410.8318.490.7710.017.397.8134.53-11.0599.7412.130.26-97.750.00012.511.38
2015 (2)28.08-6.1813.89-17.170.4120.5815.65-15.0413.04-17.9413.07-25.069.14-25.930.70-10.2616.13-14.738.82-17.7988.95-2.2911.3426.450.00012.34-4.34
2014 (1)29.93016.7700.34-32.2718.42015.89017.44012.3400.781.318.9124.4147.2232.691.033.358.97-24.740.00012.9011.02

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