- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 80.59 | -7.26 | 7.41 | 4.18 | -2.34 | -2.11 | 3.14 | -16.04 | 3.97 | 2.58 | -3.37 | -5.84 | 5.19 | 5.31 | -8.86 | 3.90 | -9.47 | -3.2 | 3.20 | 4.2 | -12.34 | 10824 | 0.0 | 0.0 |
| 23Q3 (19) | 86.9 | 5.68 | 5.63 | 4.28 | 3.13 | 3.13 | 3.74 | 3.6 | 7.47 | 2.67 | -0.37 | -4.3 | 4.93 | -2.41 | -2.36 | 4.30 | -1.97 | 1.75 | 3.07 | -5.73 | -9.4 | 10824 | 0.0 | -22.26 |
| 23Q2 (18) | 82.23 | 5.09 | -16.53 | 4.15 | 7.51 | -9.59 | 3.61 | 17.97 | 2.56 | 2.68 | 8.06 | -9.15 | 5.05 | 2.31 | 8.31 | 4.39 | 12.26 | 22.86 | 3.26 | 2.83 | 8.83 | 10824 | 0.0 | -22.26 |
| 23Q1 (17) | 78.25 | 4.29 | -19.46 | 3.86 | -9.6 | -14.98 | 3.06 | 1.32 | -12.07 | 2.48 | -9.49 | -12.98 | 4.93 | -13.32 | 5.57 | 3.91 | -2.85 | 9.18 | 3.17 | -13.21 | 8.05 | 10824 | 0.0 | -22.26 |
| 22Q4 (16) | 75.03 | -8.8 | -16.74 | 4.27 | 2.89 | -15.28 | 3.02 | -13.22 | -11.95 | 2.74 | -1.79 | 0.37 | 5.69 | 12.82 | 1.75 | 4.03 | -4.84 | 5.74 | 3.65 | 7.68 | 20.54 | 10824 | -22.26 | -22.26 |
| 22Q3 (15) | 82.27 | -16.49 | -24.76 | 4.15 | -9.59 | -5.25 | 3.48 | -1.14 | 1.46 | 2.79 | -5.42 | 15.77 | 5.04 | 8.26 | 25.94 | 4.23 | 18.38 | 34.85 | 3.39 | 13.25 | 53.87 | 13924 | 0.0 | 2.86 |
| 22Q2 (14) | 98.51 | 1.39 | -15.49 | 4.59 | 1.1 | 11.14 | 3.52 | 1.15 | 12.1 | 2.95 | 3.51 | 3.15 | 4.66 | -0.28 | 31.51 | 3.57 | -0.24 | 32.65 | 2.99 | 2.09 | 22.06 | 13924 | 0.0 | 2.86 |
| 22Q1 (13) | 97.16 | 7.82 | -7.52 | 4.54 | -9.92 | 11.27 | 3.48 | 1.46 | 17.97 | 2.85 | 4.4 | 12.2 | 4.67 | -16.46 | 20.32 | 3.58 | -5.9 | 27.56 | 2.93 | -3.18 | 21.33 | 13924 | 0.0 | 2.86 |
| 21Q4 (12) | 90.11 | -17.59 | -10.9 | 5.04 | 15.07 | 36.22 | 3.43 | 0.0 | -12.5 | 2.73 | 13.28 | 5.41 | 5.59 | 39.64 | 52.87 | 3.81 | 21.35 | -1.8 | 3.03 | 37.46 | 18.3 | 13924 | 2.86 | 2.86 |
| 21Q3 (11) | 109.35 | -6.19 | 5.9 | 4.38 | 6.05 | 11.45 | 3.43 | 9.24 | 27.04 | 2.41 | -15.73 | -3.6 | 4.01 | 13.06 | 5.24 | 3.14 | 16.45 | 19.96 | 2.20 | -10.17 | -8.97 | 13537 | 0.0 | 44.26 |
| 21Q2 (10) | 116.57 | 10.96 | 32.78 | 4.13 | 1.23 | 29.06 | 3.14 | 6.44 | 46.05 | 2.86 | 12.6 | 51.32 | 3.54 | -8.77 | -2.8 | 2.69 | -4.07 | 9.99 | 2.45 | 1.48 | 13.96 | 13537 | 0.0 | 44.26 |
| 21Q1 (9) | 105.06 | 3.89 | 64.62 | 4.08 | 10.27 | 51.11 | 2.95 | -24.74 | 25.53 | 2.54 | -1.93 | 53.01 | 3.88 | 6.15 | -8.21 | 2.81 | -27.56 | -23.74 | 2.42 | -5.6 | -7.05 | 13537 | 0.0 | 39.89 |
| 20Q4 (8) | 101.13 | -2.06 | 50.69 | 3.7 | -5.85 | 46.83 | 3.92 | 45.19 | 148.1 | 2.59 | 3.6 | 50.58 | 3.66 | -3.87 | -2.57 | 3.88 | 48.24 | 64.64 | 2.56 | 5.78 | -0.07 | 13537 | 44.26 | 39.89 |
| 20Q3 (7) | 103.26 | 17.62 | 42.41 | 3.93 | 22.81 | 50.57 | 2.7 | 25.58 | 35.68 | 2.5 | 32.28 | 65.56 | 3.81 | 4.41 | 5.73 | 2.61 | 6.77 | -4.73 | 2.42 | 12.46 | 16.26 | 9384 | 0.0 | -3.03 |
| 20Q2 (6) | 87.79 | 37.56 | 11.42 | 3.2 | 18.52 | 14.7 | 2.15 | -8.51 | 6.97 | 1.89 | 13.86 | 3.28 | 3.65 | -13.84 | 2.94 | 2.45 | -33.49 | -4.0 | 2.15 | -17.23 | -7.31 | 9384 | -3.03 | -3.03 |
| 20Q1 (5) | 63.82 | -4.9 | -23.05 | 2.7 | 7.14 | -18.43 | 2.35 | 48.73 | -16.37 | 1.66 | -3.49 | -13.99 | 4.23 | 12.67 | 6.01 | 3.68 | 56.4 | 8.68 | 2.60 | 1.49 | 11.78 | 9677 | 0.0 | 0.0 |
| 19Q4 (4) | 67.11 | -7.45 | 0.0 | 2.52 | -3.45 | 0.0 | 1.58 | -20.6 | 0.0 | 1.72 | 13.91 | 0.0 | 3.76 | 4.32 | 0.0 | 2.35 | -14.21 | 0.0 | 2.56 | 23.07 | 0.0 | 9677 | 0.0 | 0.0 |
| 19Q3 (3) | 72.51 | -7.97 | 0.0 | 2.61 | -6.45 | 0.0 | 1.99 | -1.0 | 0.0 | 1.51 | -17.49 | 0.0 | 3.60 | 1.65 | 0.0 | 2.74 | 7.58 | 0.0 | 2.08 | -10.34 | 0.0 | 9677 | 0.0 | 0.0 |
| 19Q2 (2) | 78.79 | -5.0 | 0.0 | 2.79 | -15.71 | 0.0 | 2.01 | -28.47 | 0.0 | 1.83 | -5.18 | 0.0 | 3.54 | -11.27 | 0.0 | 2.55 | -24.7 | 0.0 | 2.32 | -0.19 | 0.0 | 9677 | 0.0 | 0.0 |
| 19Q1 (1) | 82.94 | 0.0 | 0.0 | 3.31 | 0.0 | 0.0 | 2.81 | 0.0 | 0.0 | 1.93 | 0.0 | 0.0 | 3.99 | 0.0 | 0.0 | 3.39 | 0.0 | 0.0 | 2.33 | 0.0 | 0.0 | 9677 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 327.98 | -7.08 | 16.48 | -6.1 | 13.54 | 0.22 | 10.4 | -8.21 | 5.02 | 1.06 | 4.13 | 7.86 | 3.17 | -1.21 | 10824 | 0.0 |
| 2022 (9) | 352.97 | -16.18 | 17.55 | -0.45 | 13.51 | 4.32 | 11.33 | 7.39 | 4.97 | 18.76 | 3.83 | 24.46 | 3.21 | 28.12 | 10824 | -22.26 |
| 2021 (8) | 421.09 | 18.29 | 17.63 | 30.21 | 12.95 | 16.35 | 10.55 | 22.25 | 4.19 | 10.08 | 3.08 | -1.64 | 2.51 | 3.35 | 13924 | 2.86 |
| 2020 (7) | 355.99 | 18.14 | 13.54 | 20.68 | 11.13 | 32.82 | 8.63 | 23.29 | 3.80 | 2.15 | 3.13 | 12.43 | 2.42 | 4.36 | 13537 | 44.26 |
| 2019 (6) | 301.34 | -36.9 | 11.22 | -34.81 | 8.38 | -13.52 | 7.0 | -26.7 | 3.72 | 3.32 | 2.78 | 37.05 | 2.32 | 16.16 | 9384 | -3.03 |
| 2018 (5) | 477.55 | 120.63 | 17.21 | 52.03 | 9.69 | 72.42 | 9.55 | 50.39 | 3.60 | -31.09 | 2.03 | -21.85 | 2.00 | -31.83 | 9677 | -0.29 |
| 2017 (4) | 216.45 | 17.06 | 11.32 | 11.53 | 5.62 | 8.91 | 6.35 | 17.81 | 5.23 | -4.72 | 2.60 | -6.96 | 2.93 | 0.64 | 9705 | 5.89 |
| 2016 (3) | 184.91 | 15.36 | 10.15 | 10.09 | 5.16 | 0.98 | 5.39 | 27.12 | 5.49 | -4.57 | 2.79 | -12.47 | 2.91 | 10.2 | 9165 | 0.89 |
| 2015 (2) | 160.29 | 10.67 | 9.22 | 8.47 | 5.11 | -0.78 | 4.24 | 10.42 | 5.75 | -1.99 | 3.19 | -10.35 | 2.65 | -0.23 | 9084 | -0.23 |
| 2014 (1) | 144.83 | 10.93 | 8.5 | 7.46 | 5.15 | 7.97 | 3.84 | 6.96 | 5.87 | 0 | 3.56 | 0 | 2.65 | 0 | 9105 | 7.99 |
