玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)23.76-19.513.1312.47-34.0915.5713.22-43.1617.4111.01-38.0125.42.85-56.557.951.96-55.2514.620.18-28.0-5.2614.60-40.0215.3239.91-23.72-3.9794.0515.84-2.195.95-68.3654.7620.4721.5621.05
23Q3 (19)29.527.0722.5418.9217.5927.0723.2625.1923.8617.7629.6426.686.5669.951.084.3858.713.180.2525.0-7.4124.3421.8822.9352.3210.47-25.6881.19-6.442.5518.8142.26-9.716.84-10.76-1.17
23Q2 (18)27.5718.9456.2916.09152.5969.7318.5818.3465.1613.7011.2966.063.86139.7513.532.76135.935.290.20100.0-16.6719.977.8961.5747.3642.65-29.6886.78108.262.2713.22-78.11-18.1818.87-32.2717.2
23Q1 (17)23.180.6153.216.37-40.961576.3215.7039.4354.5312.3140.2196.021.61-39.0211.811.17-31.5842.680.10-47.37-23.0818.5146.2150.4933.20-20.12-53.1341.67-56.67941.6760.421470.83-37.0727.8664.7513.81
22Q4 (16)23.04-4.3624.9510.79-27.5419.0911.26-40.048.178.78-37.3841.612.64-59.3222.221.71-55.8146.150.19-29.635.5612.66-36.067.241.56-40.97-56.4596.1521.4610.953.85-81.54-71.1516.91-0.76-2.14
22Q3 (15)24.0936.5651.3214.8957.07210.2118.7866.93194.3614.0269.94205.456.4990.88387.973.8789.71396.150.2712.568.7519.8060.19144.4470.404.53-16.679.17-6.76.4720.8328.91-18.7517.045.84-12.44
22Q2 (14)17.6416.599.849.482394.7454.1511.2510.7366.918.2531.3725.573.40136.1167.492.04148.7860.630.2484.6226.3212.360.4950.067.35-4.91-0.2484.852021.21-6.6716.16-83.1677.7816.10-34.23-7.42
22Q1 (13)15.13-17.95-9.020.38-95.81-91.6510.16-2.424.216.281.2919.171.44-33.3313.390.82-29.910.00.13-27.78-13.3312.304.1521.7870.83-25.7924.854.00-95.38-92.8796.00620.0118.6724.4841.6724.39
21Q4 (12)18.4415.83-1.869.0688.750.7810.4163.176.996.2035.08-13.532.1662.41-10.371.1750.0-21.480.1812.5-14.2911.8145.85.8295.4413.0757.6286.6716.55-6.3413.33-48.078.6717.28-11.2-4.64
21Q3 (11)15.92-0.87-33.314.80-21.95-59.836.38-5.34-57.834.59-30.14-59.381.33-34.48-63.160.78-38.58-64.380.16-15.79-15.798.10-1.7-51.3284.4125.0330.4474.36-18.21-6.0725.64182.0523.0819.4611.94.12
21Q2 (10)16.06-3.43-39.66.1535.16-47.486.74-17.6-69.356.5724.67-67.732.0359.84-51.781.2754.88-52.960.1926.6746.158.24-18.42-66.0667.5119.00.990.9162.0668.839.09-79.29-80.7617.39-11.64-12.79
21Q1 (9)16.63-11.5-20.814.55-49.39189.578.18-15.93176.885.27-26.5143.271.27-47.3211.40.82-44.97209.330.15-28.57150.010.10-9.5279.0856.73-6.3117.3156.10-39.3817.843.90488.29-16.1919.688.61-43.46
20Q4 (8)18.79-21.28-20.358.99-24.77-15.359.73-35.69-24.467.17-36.55-32.932.41-33.24-16.91.49-31.96-21.990.2110.5316.6711.16-32.93-23.3560.55-6.4329.7792.5416.8912.597.46-64.18-58.0918.12-3.05-1.31
20Q3 (7)23.87-10.23-4.4411.952.05-0.9115.13-31.22.311.30-44.511.223.61-14.25-11.082.19-18.89-13.10.1946.15-24.016.64-31.473.8164.71-3.2910.1179.1747.02-3.0620.83-55.9113.6418.69-6.276.01
20Q2 (6)26.5926.6215.3111.71330.511.4721.99306.6739.7120.36267.1654.594.21469.32.432.70460.01.120.13116.67-35.024.28530.540.0266.9138.363.6453.8513.08-26.5147.25-9.7976.7619.94-42.7214.07
20Q1 (5)21.00-10.98-6.54-5.08-147.83-155.46-10.64-182.61-177.1-12.18-213.94-214.26-1.14-139.31-142.38-0.75-139.27-140.980.06-66.67-64.71-5.64-138.74-136.0448.363.647.2847.62-42.06-28.5752.38194.1457.1434.8189.676.16
19Q4 (4)23.59-5.560.010.62-11.940.012.88-12.910.010.695.220.02.90-28.570.01.91-24.210.00.18-28.00.014.56-9.170.046.66-20.610.082.190.640.017.81-2.860.018.364.140.0
19Q3 (3)24.988.330.012.064.510.014.79-6.040.010.16-22.850.04.06-1.220.02.52-5.620.00.2525.00.016.03-7.550.058.77-8.970.081.6711.460.018.33-31.420.017.630.860.0
19Q2 (2)23.062.630.011.5425.980.015.7414.060.013.1723.550.04.1152.790.02.6745.90.00.2017.650.017.3410.80.064.5643.210.073.279.90.026.73-19.80.017.48-11.540.0
19Q1 (1)22.470.00.09.160.00.013.800.00.010.660.00.02.690.00.01.830.00.00.170.00.015.650.00.045.080.00.066.670.00.033.330.00.019.760.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)26.7329.8214.9447.631.4225.318.4836.1814.2643.1714.625.2610.4023.520.73-12.0519.9434.0139.91-3.9780.888.6219.12-24.420.03019.699.88
2022 (9)20.5922.3410.1259.621.13-21.6513.5769.419.9674.4313.89104.268.42115.350.8323.8814.8854.8441.56-56.4574.46-6.2125.3022.790.00017.92-2.18
2021 (8)16.83-24.736.34-30.561.45-19.828.01-33.755.71-39.326.80-22.113.91-32.120.6711.679.61-32.0495.4457.6279.404.9720.60-15.420.00018.32-10.11
2020 (7)22.36-5.539.13-17.081.8127.3212.09-16.049.41-15.538.73-36.095.76-38.060.60-27.7114.14-11.460.5529.7775.64-0.7724.363.670.03-54.0620.3811.98
2019 (6)23.671.4111.01-1.521.429.814.40-6.3711.14-0.4513.66-8.639.303.450.836.4115.96-6.4546.66-2.8376.235.0123.50-14.270.07-34.4218.20-3.4
2018 (5)23.34-8.2911.18-9.841.29-13.6115.3831.5711.1923.7814.9551.938.9956.890.7825.8117.0625.948.02-49.1672.59-31.5227.4100.10018.843.69
2017 (4)25.45-6.9512.40-23.831.5056.3311.69-33.169.04-35.389.84-58.235.73-62.60.62-43.1213.55-27.1994.4559.62106.0013.83-6.0000.00018.1716.1
2016 (3)27.3517.5316.2851.020.96-28.1717.4939.1413.9940.4623.5672.8515.3271.561.0922.4718.6133.1259.1718.0693.128.586.88-51.690.00015.65-15.36
2015 (2)23.275.7210.7825.641.33-31.1312.578.649.9610.313.6325.288.9326.130.8915.5813.981.8250.12-10.985.7615.5114.24-44.710.00018.499.28
2014 (1)22.0108.5801.9317.6511.5709.03010.8807.0800.77-23.013.73-12.6656.251.3574.25-14.4125.7594.30.00016.926.62

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