- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.46 | 6.25 | 29.72 | 0.18 | -10.0 | 5.88 | 0.46 | -2.13 | 4.55 | 0.08 | -20.0 | 14.29 | 2.79 | -15.29 | -18.38 | 7.12 | -7.88 | -19.41 | 1.24 | -24.71 | -11.9 | 973 | 0.0 | 0.0 |
| 23Q3 (19) | 6.08 | 15.81 | 22.33 | 0.2 | 25.0 | 17.65 | 0.47 | 0.0 | 11.9 | 0.1 | 25.0 | 66.67 | 3.29 | 7.94 | -3.83 | 7.73 | -13.65 | -8.53 | 1.64 | 7.94 | 36.24 | 973 | 0.0 | -18.92 |
| 23Q2 (18) | 5.25 | 8.47 | -13.79 | 0.16 | 6.67 | -15.79 | 0.47 | 4.44 | 4.44 | 0.08 | 0.0 | 33.33 | 3.05 | -1.66 | -2.32 | 8.95 | -3.71 | 21.16 | 1.52 | -7.81 | 54.67 | 973 | 0.0 | -18.92 |
| 23Q1 (17) | 4.84 | -2.81 | -34.68 | 0.15 | -11.76 | -28.57 | 0.45 | 2.27 | -15.09 | 0.08 | 14.29 | 60.0 | 3.10 | -9.21 | 9.36 | 9.30 | 5.23 | 29.99 | 1.65 | 17.59 | 144.96 | 973 | 0.0 | -18.92 |
| 22Q4 (16) | 4.98 | 0.2 | -24.77 | 0.17 | 0.0 | -5.56 | 0.44 | 4.76 | -20.0 | 0.07 | 16.67 | 16.67 | 3.41 | -0.2 | 25.55 | 8.84 | 4.55 | 6.35 | 1.41 | 16.43 | 55.09 | 973 | -18.92 | -18.92 |
| 22Q3 (15) | 4.97 | -18.39 | 20.05 | 0.17 | -10.53 | 30.77 | 0.42 | -6.67 | -20.75 | 0.06 | 0.0 | 50.0 | 3.42 | 9.64 | 8.93 | 8.45 | 14.37 | -33.99 | 1.21 | 22.54 | 24.95 | 1200 | 0.0 | 2.21 |
| 22Q2 (14) | 6.09 | -17.81 | -18.03 | 0.19 | -9.52 | -17.39 | 0.45 | -15.09 | -11.76 | 0.06 | 20.0 | 20.0 | 3.12 | 10.09 | 0.79 | 7.39 | 3.31 | 7.65 | 0.99 | 46.01 | 46.4 | 1200 | 0.0 | 2.21 |
| 22Q1 (13) | 7.41 | 11.93 | 17.99 | 0.21 | 16.67 | 0.0 | 0.53 | -3.64 | 15.22 | 0.05 | -16.67 | -16.67 | 2.83 | 4.23 | -15.25 | 7.15 | -13.91 | -2.35 | 0.67 | -25.55 | -29.37 | 1200 | 0.0 | 2.21 |
| 21Q4 (12) | 6.62 | 59.9 | 5.75 | 0.18 | 38.46 | 0.0 | 0.55 | 3.77 | 27.91 | 0.06 | 50.0 | -14.29 | 2.72 | -13.41 | -5.44 | 8.31 | -35.1 | 20.95 | 0.91 | -6.19 | -18.95 | 1200 | 2.21 | 2.21 |
| 21Q3 (11) | 4.14 | -44.28 | -15.68 | 0.13 | -43.48 | 0.0 | 0.53 | 3.92 | 29.27 | 0.04 | -20.0 | -50.0 | 3.14 | 1.44 | 18.6 | 12.80 | 86.51 | 53.31 | 0.97 | 43.57 | -40.7 | 1174 | 0.0 | -12.78 |
| 21Q2 (10) | 7.43 | 18.31 | 127.22 | 0.23 | 9.52 | 155.56 | 0.51 | 10.87 | 21.43 | 0.05 | -16.67 | -44.44 | 3.10 | -7.43 | 12.47 | 6.86 | -6.29 | -46.56 | 0.67 | -29.56 | -75.55 | 1174 | 0.0 | -12.78 |
| 21Q1 (9) | 6.28 | 0.32 | 20.77 | 0.21 | 16.67 | 31.25 | 0.46 | 6.98 | -4.17 | 0.06 | -14.29 | -33.33 | 3.34 | 16.3 | 8.68 | 7.32 | 6.64 | -20.65 | 0.96 | -14.56 | -44.8 | 1174 | 0.0 | -12.78 |
| 20Q4 (8) | 6.26 | 27.49 | 20.62 | 0.18 | 38.46 | 0.0 | 0.43 | 4.88 | -12.24 | 0.07 | -12.5 | -36.36 | 2.88 | 8.6 | -17.09 | 6.87 | -17.74 | -27.24 | 1.12 | -31.37 | -47.24 | 1174 | -12.78 | -12.78 |
| 20Q3 (7) | 4.91 | 50.15 | -13.25 | 0.13 | 44.44 | -27.78 | 0.41 | -2.38 | -16.33 | 0.08 | -11.11 | -33.33 | 2.65 | -3.8 | -16.75 | 8.35 | -34.99 | -3.55 | 1.63 | -40.8 | -23.15 | 1346 | 0.0 | 0.0 |
| 20Q2 (6) | 3.27 | -37.12 | -43.62 | 0.09 | -43.75 | -52.63 | 0.42 | -12.5 | -12.5 | 0.09 | 0.0 | -35.71 | 2.75 | -10.55 | -15.98 | 12.84 | 39.14 | 55.2 | 2.75 | 59.02 | 14.02 | 1346 | 0.0 | 0.0 |
| 20Q1 (5) | 5.2 | 0.19 | -0.76 | 0.16 | -11.11 | -15.79 | 0.48 | -2.04 | -7.69 | 0.09 | -18.18 | -30.77 | 3.08 | -11.28 | -15.14 | 9.23 | -2.23 | -6.98 | 1.73 | -18.34 | -30.24 | 1346 | 0.0 | 0.0 |
| 19Q4 (4) | 5.19 | -8.3 | 0.0 | 0.18 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.11 | -8.33 | 0.0 | 3.47 | 9.06 | 0.0 | 9.44 | 9.06 | 0.0 | 2.12 | -0.03 | 0.0 | 1346 | 0.0 | 0.0 |
| 19Q3 (3) | 5.66 | -2.41 | 0.0 | 0.18 | -5.26 | 0.0 | 0.49 | 2.08 | 0.0 | 0.12 | -14.29 | 0.0 | 3.18 | -2.92 | 0.0 | 8.66 | 4.61 | 0.0 | 2.12 | -12.17 | 0.0 | 1346 | 0.0 | 0.0 |
| 19Q2 (2) | 5.8 | 10.69 | 0.0 | 0.19 | 0.0 | 0.0 | 0.48 | -7.69 | 0.0 | 0.14 | 7.69 | 0.0 | 3.28 | -9.66 | 0.0 | 8.28 | -16.6 | 0.0 | 2.41 | -2.71 | 0.0 | 1346 | 0.0 | 0.0 |
| 19Q1 (1) | 5.24 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 3.63 | 0.0 | 0.0 | 9.92 | 0.0 | 0.0 | 2.48 | 0.0 | 0.0 | 1346 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 22.64 | -3.5 | 0.7 | -6.67 | 1.86 | 1.09 | 0.34 | 36.0 | 3.09 | -3.29 | 8.22 | 4.75 | 1.50 | 40.93 | 973 | 0.0 |
| 2022 (9) | 23.46 | -4.13 | 0.75 | 0.0 | 1.84 | -10.68 | 0.25 | 19.05 | 3.20 | 4.31 | 7.84 | -6.83 | 1.07 | 24.17 | 973 | -18.92 |
| 2021 (8) | 24.47 | 24.53 | 0.75 | 31.58 | 2.06 | 18.39 | 0.21 | -36.36 | 3.06 | 5.66 | 8.42 | -4.93 | 0.86 | -48.9 | 1200 | 2.21 |
| 2020 (7) | 19.65 | -10.23 | 0.57 | -22.97 | 1.74 | -12.12 | 0.33 | -34.0 | 2.90 | -14.19 | 8.85 | -2.1 | 1.68 | -26.48 | 1174 | -12.78 |
| 2019 (6) | 21.89 | -0.36 | 0.74 | 7.25 | 1.98 | -2.46 | 0.5 | 25.0 | 3.38 | 7.64 | 9.05 | -2.11 | 2.28 | 25.46 | 1346 | 0.0 |
| 2018 (5) | 21.97 | -2.87 | 0.69 | -9.21 | 2.03 | -8.97 | 0.4 | 5.26 | 3.14 | -6.52 | 9.24 | -6.28 | 1.82 | 8.38 | 1346 | -5.81 |
| 2017 (4) | 22.62 | -3.66 | 0.76 | -10.59 | 2.23 | 0.45 | 0.38 | -20.83 | 3.36 | -7.19 | 9.86 | 4.27 | 1.68 | -17.82 | 1429 | -7.27 |
| 2016 (3) | 23.48 | 8.6 | 0.85 | 11.84 | 2.22 | 0.0 | 0.48 | 14.29 | 3.62 | 2.98 | 9.45 | -7.92 | 2.04 | 5.23 | 1541 | 1.12 |
| 2015 (2) | 21.62 | 1.31 | 0.76 | -11.63 | 2.22 | 4.23 | 0.42 | 23.53 | 3.52 | -12.77 | 10.27 | 2.88 | 1.94 | 21.93 | 1524 | -5.05 |
| 2014 (1) | 21.34 | 15.1 | 0.86 | 10.26 | 2.13 | 33.96 | 0.34 | -40.35 | 4.03 | 0 | 9.98 | 0 | 1.59 | 0 | 1605 | -3.78 |
