- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 21.94 | -7.47 | 2.72 | 0.53 | 10.42 | -14.52 | 0.87 | 33.85 | 35.94 | 0.7 | 2.94 | 4.48 | 2.42 | 19.32 | -16.78 | 3.97 | 44.64 | 32.34 | 3.19 | 11.25 | 1.72 | 3087 | 0.0 | 0.0 |
| 23Q3 (19) | 23.71 | 14.38 | 13.88 | 0.48 | -9.43 | -23.81 | 0.65 | -33.67 | 4.84 | 0.68 | 1.49 | 36.0 | 2.02 | -20.82 | -33.1 | 2.74 | -42.01 | -7.94 | 2.87 | -11.26 | 19.42 | 3087 | 0.0 | 4.43 |
| 23Q2 (18) | 20.73 | 7.8 | 23.03 | 0.53 | 0.0 | 0.0 | 0.98 | 68.97 | 113.04 | 0.67 | 6.35 | 24.07 | 2.56 | -7.24 | -18.72 | 4.73 | 56.74 | 73.17 | 3.23 | -1.35 | 0.85 | 3087 | 0.0 | 4.43 |
| 23Q1 (17) | 19.23 | -9.97 | 9.76 | 0.53 | -14.52 | 20.45 | 0.58 | -9.38 | -6.45 | 0.63 | -5.97 | 36.96 | 2.76 | -5.05 | 9.74 | 3.02 | 0.66 | -14.77 | 3.28 | 4.45 | 24.78 | 3087 | 0.0 | 4.43 |
| 22Q4 (16) | 21.36 | 2.59 | 32.67 | 0.62 | -1.59 | 26.53 | 0.64 | 3.23 | 28.0 | 0.67 | 34.0 | 28.85 | 2.90 | -4.08 | -4.63 | 3.00 | 0.62 | -3.52 | 3.14 | 30.61 | -2.88 | 3087 | 4.43 | 4.43 |
| 22Q3 (15) | 20.82 | 23.56 | 29.32 | 0.63 | 18.87 | 40.0 | 0.62 | 34.78 | 16.98 | 0.5 | -7.41 | 8.7 | 3.03 | -3.8 | 8.26 | 2.98 | 9.08 | -9.54 | 2.40 | -25.06 | -15.95 | 2956 | 0.0 | -3.18 |
| 22Q2 (14) | 16.85 | -3.82 | 2.31 | 0.53 | 20.45 | 17.78 | 0.46 | -25.81 | -20.69 | 0.54 | 17.39 | 10.2 | 3.15 | 25.24 | 15.12 | 2.73 | -22.86 | -22.48 | 3.20 | 22.06 | 7.72 | 2956 | 0.0 | -3.18 |
| 22Q1 (13) | 17.52 | 8.82 | 8.68 | 0.44 | -10.2 | -10.2 | 0.62 | 24.0 | 5.08 | 0.46 | -11.54 | 2.22 | 2.51 | -17.48 | -17.38 | 3.54 | 13.95 | -3.31 | 2.63 | -18.71 | -5.95 | 2956 | 0.0 | -3.18 |
| 21Q4 (12) | 16.1 | 0.0 | -9.09 | 0.49 | 8.89 | 0.0 | 0.5 | -5.66 | -29.58 | 0.52 | 13.04 | 0.0 | 3.04 | 8.89 | 10.0 | 3.11 | -5.66 | -22.54 | 3.23 | 13.04 | 10.0 | 2956 | -3.18 | -3.18 |
| 21Q3 (11) | 16.1 | -2.25 | 4.27 | 0.45 | 0.0 | -4.26 | 0.53 | -8.62 | 0.0 | 0.46 | -6.12 | -8.0 | 2.80 | 2.3 | -8.18 | 3.29 | -6.52 | -4.1 | 2.86 | -3.97 | -11.77 | 3053 | 0.0 | 24.66 |
| 21Q2 (10) | 16.47 | 2.17 | 55.52 | 0.45 | -8.16 | 7.14 | 0.58 | -1.69 | 34.88 | 0.49 | 8.89 | 22.5 | 2.73 | -10.11 | -31.11 | 3.52 | -3.78 | -13.27 | 2.98 | 6.57 | -21.23 | 3053 | 0.0 | 24.66 |
| 21Q1 (9) | 16.12 | -8.98 | 42.91 | 0.49 | 0.0 | 28.95 | 0.59 | -16.9 | 37.21 | 0.45 | -13.46 | 36.36 | 3.04 | 9.86 | -9.77 | 3.66 | -8.7 | -3.99 | 2.79 | -4.93 | -4.58 | 3053 | 0.0 | -3.26 |
| 20Q4 (8) | 17.71 | 14.7 | 18.46 | 0.49 | 4.26 | 6.52 | 0.71 | 33.96 | 26.79 | 0.52 | 4.0 | 188.89 | 2.77 | -9.11 | -10.08 | 4.01 | 16.79 | 7.03 | 2.94 | -9.33 | 143.87 | 3053 | 24.66 | -3.26 |
| 20Q3 (7) | 15.44 | 45.8 | -6.99 | 0.47 | 11.9 | 4.44 | 0.53 | 23.26 | -5.36 | 0.5 | 25.0 | 900.0 | 3.04 | -23.25 | 12.29 | 3.43 | -15.46 | 1.75 | 3.24 | -14.26 | 975.13 | 2449 | 0.0 | -22.4 |
| 20Q2 (6) | 10.59 | -6.12 | -33.02 | 0.42 | 10.53 | 0.0 | 0.43 | 0.0 | -37.68 | 0.4 | 21.21 | 1233.33 | 3.97 | 17.73 | 49.29 | 4.06 | 6.52 | -6.96 | 3.78 | 29.11 | 1890.56 | 2449 | -22.4 | -22.4 |
| 20Q1 (5) | 11.28 | -24.55 | -20.11 | 0.38 | -17.39 | -5.0 | 0.43 | -23.21 | -24.56 | 0.33 | 83.33 | 1000.0 | 3.37 | 9.49 | 18.92 | 3.81 | 1.77 | -5.57 | 2.93 | 142.98 | 1276.95 | 3156 | 0.0 | 0.0 |
| 19Q4 (4) | 14.95 | -9.94 | 0.0 | 0.46 | 2.22 | 0.0 | 0.56 | 0.0 | 0.0 | 0.18 | 260.0 | 0.0 | 3.08 | 13.5 | 0.0 | 3.75 | 11.04 | 0.0 | 1.20 | 299.73 | 0.0 | 3156 | 0.0 | 0.0 |
| 19Q3 (3) | 16.6 | 5.0 | 0.0 | 0.45 | 7.14 | 0.0 | 0.56 | -18.84 | 0.0 | 0.05 | 66.67 | 0.0 | 2.71 | 2.04 | 0.0 | 3.37 | -22.7 | 0.0 | 0.30 | 58.73 | 0.0 | 3156 | 0.0 | 0.0 |
| 19Q2 (2) | 15.81 | 11.97 | 0.0 | 0.42 | 5.0 | 0.0 | 0.69 | 21.05 | 0.0 | 0.03 | 0.0 | 0.0 | 2.66 | -6.22 | 0.0 | 4.36 | 8.11 | 0.0 | 0.19 | -10.69 | 0.0 | 3156 | 0.0 | 0.0 |
| 19Q1 (1) | 14.12 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 2.83 | 0.0 | 0.0 | 4.04 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 3156 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 85.61 | 11.85 | 2.07 | -6.76 | 3.09 | 32.05 | 2.67 | 22.48 | 2.42 | -16.64 | 3.61 | 18.06 | 3.12 | 9.5 | 3087 | 0.0 |
| 2022 (9) | 76.54 | 18.14 | 2.22 | 18.09 | 2.34 | 5.88 | 2.18 | 13.54 | 2.90 | -0.04 | 3.06 | -10.37 | 2.85 | -3.89 | 3087 | 4.43 |
| 2021 (8) | 64.79 | 17.74 | 1.88 | 6.82 | 2.21 | 5.24 | 1.92 | 9.09 | 2.90 | -9.27 | 3.41 | -10.62 | 2.96 | -7.34 | 2956 | -3.18 |
| 2020 (7) | 55.03 | -10.51 | 1.76 | 1.73 | 2.1 | -11.39 | 1.76 | 6.67 | 3.20 | 13.68 | 3.82 | -0.99 | 3.20 | 19.19 | 3053 | 24.66 |
| 2019 (6) | 61.49 | -14.98 | 1.73 | -18.4 | 2.37 | 14.49 | 1.65 | 1400.0 | 2.81 | -4.02 | 3.85 | 34.66 | 2.68 | 1664.19 | 2449 | -22.4 |
| 2018 (5) | 72.32 | 0.72 | 2.12 | 9.84 | 2.07 | -14.46 | 0.11 | -42.11 | 2.93 | 9.05 | 2.86 | -15.08 | 0.15 | -42.52 | 3156 | -2.2 |
| 2017 (4) | 71.8 | 18.21 | 1.93 | 12.87 | 2.42 | 26.7 | 0.19 | -34.48 | 2.69 | -4.52 | 3.37 | 7.18 | 0.26 | -44.57 | 3227 | 2.18 |
| 2016 (3) | 60.74 | -17.73 | 1.71 | -8.56 | 1.91 | -37.99 | 0.29 | -32.56 | 2.82 | 11.15 | 3.14 | -24.62 | 0.48 | -18.02 | 3158 | 46.07 |
| 2015 (2) | 73.83 | -34.23 | 1.87 | -23.05 | 3.08 | -36.49 | 0.43 | -29.51 | 2.53 | 17.01 | 4.17 | -3.44 | 0.58 | 7.18 | 2162 | -12.86 |
| 2014 (1) | 112.26 | 17.08 | 2.43 | -1.62 | 4.85 | 15.48 | 0.61 | -64.94 | 2.16 | 0 | 4.32 | 0 | 0.54 | 0 | 2481 | -5.16 |
