- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 297.59 | 19.16 | 6.66 | 4.94 | -2.56 | -26.38 | 11.77 | -1.18 | 25.61 | 6.58 | -11.56 | 1.54 | 1.66 | -18.23 | -30.97 | 3.96 | -17.06 | 17.78 | 2.21 | -25.78 | -4.79 | 27958 | 0.0 | 0.0 |
| 23Q3 (19) | 249.75 | 45.33 | -5.96 | 5.07 | 2.42 | -7.82 | 11.91 | 20.67 | 4.47 | 7.44 | 29.62 | 7.67 | 2.03 | -29.52 | -1.98 | 4.77 | -16.97 | 11.09 | 2.98 | -10.81 | 14.49 | 27958 | 0.0 | -4.68 |
| 23Q2 (18) | 171.85 | -7.77 | -21.47 | 4.95 | -1.0 | -6.43 | 9.87 | 1.13 | 4.11 | 5.74 | 5.32 | 1.06 | 2.88 | 7.34 | 19.15 | 5.74 | 9.64 | 32.58 | 3.34 | 14.19 | 28.68 | 27958 | 0.0 | -4.68 |
| 23Q1 (17) | 186.32 | -33.22 | 4.91 | 5.0 | -25.48 | 7.99 | 9.76 | 4.16 | 9.42 | 5.45 | -15.9 | 6.45 | 2.68 | 11.59 | 2.94 | 5.24 | 55.99 | 4.3 | 2.93 | 25.95 | 1.46 | 27958 | 0.0 | -4.68 |
| 22Q4 (16) | 279.02 | 5.06 | -1.46 | 6.71 | 22.0 | 14.9 | 9.37 | -17.81 | -3.7 | 6.48 | -6.22 | 2.37 | 2.40 | 16.12 | 16.6 | 3.36 | -21.77 | -2.27 | 2.32 | -10.74 | 3.89 | 27958 | -4.68 | -4.68 |
| 22Q3 (15) | 265.57 | 21.36 | 25.4 | 5.5 | 3.97 | 27.61 | 11.4 | 20.25 | 38.86 | 6.91 | 21.65 | 34.17 | 2.07 | -14.33 | 1.76 | 4.29 | -0.91 | 10.73 | 2.60 | 0.24 | 6.99 | 29332 | 0.0 | -19.86 |
| 22Q2 (14) | 218.83 | 23.22 | 25.53 | 5.29 | 14.25 | 26.25 | 9.48 | 6.28 | 6.64 | 5.68 | 10.94 | 7.58 | 2.42 | -7.27 | 0.58 | 4.33 | -13.75 | -15.05 | 2.60 | -9.96 | -14.3 | 29332 | 0.0 | -19.86 |
| 22Q1 (13) | 177.6 | -37.28 | -10.64 | 4.63 | -20.72 | -3.74 | 8.92 | -8.32 | 9.72 | 5.12 | -19.12 | -12.33 | 2.61 | 26.4 | 7.72 | 5.02 | 46.16 | 22.78 | 2.88 | 28.96 | -1.89 | 29332 | 0.0 | -19.86 |
| 21Q4 (12) | 283.16 | 33.71 | 4.06 | 5.84 | 35.5 | 8.15 | 9.73 | 18.51 | -18.17 | 6.33 | 22.91 | 2.1 | 2.06 | 1.34 | 3.92 | 3.44 | -11.37 | -21.36 | 2.24 | -8.08 | -1.89 | 29332 | -19.86 | -19.86 |
| 21Q3 (11) | 211.77 | 21.48 | -18.02 | 4.31 | 2.86 | 5.64 | 8.21 | -7.65 | 27.68 | 5.15 | -2.46 | -24.71 | 2.04 | -15.32 | 28.85 | 3.88 | -23.98 | 55.74 | 2.43 | -19.71 | -8.16 | 36600 | 0.0 | 0.61 |
| 21Q2 (10) | 174.33 | -12.28 | -14.96 | 4.19 | -12.89 | 17.04 | 8.89 | 9.35 | 11.12 | 5.28 | -9.59 | -9.74 | 2.40 | -0.69 | 37.63 | 5.10 | 24.66 | 30.68 | 3.03 | 3.07 | 6.14 | 36600 | 0.0 | 0.61 |
| 21Q1 (9) | 198.74 | -26.96 | 24.13 | 4.81 | -10.93 | 20.25 | 8.13 | -31.62 | 16.98 | 5.84 | -5.81 | 17.51 | 2.42 | 21.95 | -3.12 | 4.09 | -6.38 | -5.76 | 2.94 | 28.96 | -5.33 | 36600 | 0.0 | 0.61 |
| 20Q4 (8) | 272.1 | 5.34 | -4.52 | 5.4 | 32.35 | -1.28 | 11.89 | 84.91 | 16.11 | 6.2 | -9.36 | -5.63 | 1.98 | 25.65 | 3.39 | 4.37 | 75.54 | 21.61 | 2.28 | -13.95 | -1.16 | 36600 | 0.61 | -9.26 |
| 20Q3 (7) | 258.31 | 26.0 | -11.16 | 4.08 | 13.97 | -18.07 | 6.43 | -19.62 | -31.01 | 6.84 | 16.92 | -2.7 | 1.58 | -9.55 | -7.78 | 2.49 | -36.21 | -22.34 | 2.65 | -7.21 | 9.52 | 36378 | 0.0 | -9.81 |
| 20Q2 (6) | 205.0 | 28.04 | -2.38 | 3.58 | -10.5 | -15.17 | 8.0 | 15.11 | -10.41 | 5.85 | 17.71 | 1.04 | 1.75 | -30.1 | -13.1 | 3.90 | -10.1 | -8.23 | 2.85 | -8.07 | 3.5 | 36378 | 0.0 | -9.81 |
| 20Q1 (5) | 160.11 | -43.82 | -16.82 | 4.0 | -26.87 | -8.88 | 6.95 | -32.13 | -6.96 | 4.97 | -24.35 | -1.39 | 2.50 | 30.16 | 9.54 | 4.34 | 20.8 | 11.85 | 3.10 | 34.64 | 18.55 | 36378 | -9.81 | -9.81 |
| 19Q4 (4) | 284.98 | -1.99 | 0.0 | 5.47 | 9.84 | 0.0 | 10.24 | 9.87 | 0.0 | 6.57 | -6.54 | 0.0 | 1.92 | 12.07 | 0.0 | 3.59 | 12.1 | 0.0 | 2.31 | -4.65 | 0.0 | 40333 | 0.0 | 0.0 |
| 19Q3 (3) | 290.76 | 38.46 | 0.0 | 4.98 | 18.01 | 0.0 | 9.32 | 4.37 | 0.0 | 7.03 | 21.42 | 0.0 | 1.71 | -14.77 | 0.0 | 3.21 | -24.62 | 0.0 | 2.42 | -12.31 | 0.0 | 40333 | 0.0 | 0.0 |
| 19Q2 (2) | 209.99 | 9.1 | 0.0 | 4.22 | -3.87 | 0.0 | 8.93 | 19.54 | 0.0 | 5.79 | 14.88 | 0.0 | 2.01 | -11.89 | 0.0 | 4.25 | 9.58 | 0.0 | 2.76 | 5.3 | 0.0 | 40333 | 0.0 | 0.0 |
| 19Q1 (1) | 192.48 | 0.0 | 0.0 | 4.39 | 0.0 | 0.0 | 7.47 | 0.0 | 0.0 | 5.04 | 0.0 | 0.0 | 2.28 | 0.0 | 0.0 | 3.88 | 0.0 | 0.0 | 2.62 | 0.0 | 0.0 | 40333 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 905.51 | -3.77 | 19.97 | -9.72 | 43.32 | 10.59 | 25.22 | 4.26 | 2.21 | -6.18 | 4.78 | 14.93 | 2.79 | 8.35 | 27958 | 0.0 |
| 2022 (9) | 941.03 | 8.41 | 22.12 | 15.45 | 39.17 | 12.07 | 24.19 | 7.04 | 2.35 | 6.49 | 4.16 | 3.38 | 2.57 | -1.27 | 27958 | -4.68 |
| 2021 (8) | 868.01 | -3.07 | 19.16 | 12.31 | 34.95 | 5.05 | 22.6 | -5.28 | 2.21 | 15.87 | 4.03 | 8.38 | 2.60 | -2.28 | 29332 | -19.86 |
| 2020 (7) | 895.52 | -8.45 | 17.06 | -10.45 | 33.27 | -7.51 | 23.86 | -2.33 | 1.91 | -2.18 | 3.72 | 1.03 | 2.66 | 6.68 | 36600 | 0.61 |
| 2019 (6) | 978.2 | 11.27 | 19.05 | -0.47 | 35.97 | 2.45 | 24.43 | 15.51 | 1.95 | -10.55 | 3.68 | -7.93 | 2.50 | 3.81 | 36378 | -9.81 |
| 2018 (5) | 879.11 | -6.1 | 19.14 | -15.87 | 35.11 | -19.29 | 21.15 | 2.52 | 2.18 | -10.4 | 3.99 | -14.04 | 2.41 | 9.18 | 40333 | -28.51 |
| 2017 (4) | 936.24 | 3.45 | 22.75 | -10.61 | 43.5 | 10.91 | 20.63 | -15.38 | 2.43 | -13.59 | 4.65 | 7.21 | 2.20 | -18.2 | 56421 | 12.05 |
| 2016 (3) | 905.0 | -16.38 | 25.45 | -12.33 | 39.22 | -12.47 | 24.38 | 5.04 | 2.81 | 4.85 | 4.33 | 4.68 | 2.69 | 25.62 | 50354 | -13.23 |
| 2015 (2) | 1082.33 | 18.85 | 29.03 | 17.44 | 44.81 | -0.97 | 23.21 | 20.45 | 2.68 | -1.19 | 4.14 | -16.68 | 2.14 | 1.34 | 58032 | 14.81 |
| 2014 (1) | 910.68 | -14.21 | 24.72 | -6.86 | 45.25 | -2.58 | 19.27 | 8.93 | 2.71 | 0 | 4.97 | 0 | 2.12 | 0 | 50545 | -14.02 |
