- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 19.95 | -0.5 | -1.24 | 0.82 | -5.75 | 5.13 | 1.83 | -31.97 | -39.6 | 0.93 | 75.47 | 50.0 | 4.11 | -5.27 | 6.45 | 9.17 | -31.63 | -38.85 | 4.66 | 76.35 | 51.88 | 0 | 0 | 0 |
| 23Q3 (19) | 20.05 | 6.82 | -3.93 | 0.87 | -10.31 | -37.41 | 2.69 | -5.61 | 20.09 | 0.53 | 6.0 | 3.92 | 4.34 | -16.04 | -34.85 | 13.42 | -11.64 | 25.0 | 2.64 | -0.77 | 8.17 | 0 | 0 | 0 |
| 23Q2 (18) | 18.77 | 7.13 | -8.13 | 0.97 | -9.35 | -2.02 | 2.85 | 31.94 | 30.14 | 0.5 | 0.0 | -15.25 | 5.17 | -15.38 | 6.65 | 15.18 | 23.16 | 41.65 | 2.66 | -6.66 | -7.76 | 0 | 0 | 0 |
| 23Q1 (17) | 17.52 | -13.27 | 10.26 | 1.07 | 37.18 | -20.15 | 2.16 | -28.71 | 30.91 | 0.5 | -19.35 | 21.95 | 6.11 | 58.16 | -27.58 | 12.33 | -17.81 | 18.73 | 2.85 | -7.02 | 10.61 | 0 | 0 | 0 |
| 22Q4 (16) | 20.2 | -3.21 | 11.36 | 0.78 | -43.88 | -46.21 | 3.03 | 35.27 | 17.9 | 0.62 | 21.57 | 10.71 | 3.86 | -42.02 | -51.69 | 15.00 | 39.75 | 5.88 | 3.07 | 25.6 | -0.58 | 0 | 0 | 0 |
| 22Q3 (15) | 20.87 | 2.15 | 5.67 | 1.39 | 40.4 | 15.83 | 2.24 | 2.28 | 25.84 | 0.51 | -13.56 | 10.87 | 6.66 | 37.44 | 9.62 | 10.73 | 0.13 | 19.09 | 2.44 | -15.38 | 4.92 | 0 | 0 | 0 |
| 22Q2 (14) | 20.43 | 28.57 | 6.52 | 0.99 | -26.12 | -21.43 | 2.19 | 32.73 | 40.38 | 0.59 | 43.9 | 18.0 | 4.85 | -42.54 | -26.24 | 10.72 | 3.23 | 31.8 | 2.89 | 11.92 | 10.78 | 0 | 0 | 0 |
| 22Q1 (13) | 15.89 | -12.4 | -10.18 | 1.34 | -7.59 | 13.56 | 1.65 | -35.8 | -4.07 | 0.41 | -26.79 | -2.38 | 8.43 | 5.5 | 26.42 | 10.38 | -26.71 | 6.8 | 2.58 | -16.42 | 8.68 | 0 | 0 | 0 |
| 21Q4 (12) | 18.14 | -8.15 | 5.83 | 1.45 | 20.83 | 47.96 | 2.57 | 44.38 | -5.86 | 0.56 | 21.74 | 14.29 | 7.99 | 31.56 | 39.8 | 14.17 | 57.2 | -11.05 | 3.09 | 32.54 | 7.99 | 0 | 0 | 0 |
| 21Q3 (11) | 19.75 | 2.97 | 9.78 | 1.2 | -4.76 | -11.76 | 1.78 | 14.1 | 11.95 | 0.46 | -8.0 | 31.43 | 6.08 | -7.51 | -19.63 | 9.01 | 10.81 | 1.97 | 2.33 | -10.66 | 19.72 | 0 | 0 | 0 |
| 21Q2 (10) | 19.18 | 8.42 | 28.47 | 1.26 | 6.78 | 4.13 | 1.56 | -9.3 | 1.96 | 0.5 | 19.05 | 56.25 | 6.57 | -1.52 | -18.94 | 8.13 | -16.35 | -20.63 | 2.61 | 9.8 | 21.63 | 0 | 0 | 0 |
| 21Q1 (9) | 17.69 | 3.21 | 12.53 | 1.18 | 20.41 | -1.67 | 1.72 | -37.0 | 27.41 | 0.42 | -14.29 | 40.0 | 6.67 | 16.66 | -12.62 | 9.72 | -38.96 | 13.22 | 2.37 | -16.95 | 24.41 | 0 | 0 | 0 |
| 20Q4 (8) | 17.14 | -4.72 | -8.49 | 0.98 | -27.94 | -14.78 | 2.73 | 71.7 | 20.26 | 0.49 | 40.0 | -26.87 | 5.72 | -24.37 | -6.88 | 15.93 | 80.21 | 31.42 | 2.86 | 46.94 | -20.08 | 0 | 0 | 0 |
| 20Q3 (7) | 17.99 | 20.5 | -5.51 | 1.36 | 12.4 | -0.73 | 1.59 | 3.92 | -11.67 | 0.35 | 9.38 | -14.63 | 7.56 | -6.72 | 5.06 | 8.84 | -13.75 | -6.51 | 1.95 | -9.23 | -9.65 | 0 | 0 | 0 |
| 20Q2 (6) | 14.93 | -5.03 | -23.83 | 1.21 | 0.83 | -12.32 | 1.53 | 13.33 | -9.47 | 0.32 | 6.67 | -23.81 | 8.10 | 6.17 | 15.11 | 10.25 | 19.33 | 18.85 | 2.14 | 12.31 | 0.02 | 0 | 0 | 0 |
| 20Q1 (5) | 15.72 | -16.07 | -22.98 | 1.2 | 4.35 | -2.44 | 1.35 | -40.53 | -27.81 | 0.3 | -55.22 | -9.09 | 7.63 | 24.33 | 26.67 | 8.59 | -29.14 | -6.27 | 1.91 | -46.65 | 18.03 | 0 | 0 | 0 |
| 19Q4 (4) | 18.73 | -1.63 | 0.0 | 1.15 | -16.06 | 0.0 | 2.27 | 26.11 | 0.0 | 0.67 | 63.41 | 0.0 | 6.14 | -14.67 | 0.0 | 12.12 | 28.2 | 0.0 | 3.58 | 66.12 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 19.04 | -2.86 | 0.0 | 1.37 | -0.72 | 0.0 | 1.8 | 6.51 | 0.0 | 0.41 | -2.38 | 0.0 | 7.20 | 2.2 | 0.0 | 9.45 | 9.64 | 0.0 | 2.15 | 0.49 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 19.6 | -3.97 | 0.0 | 1.38 | 12.2 | 0.0 | 1.69 | -9.63 | 0.0 | 0.42 | 27.27 | 0.0 | 7.04 | 16.83 | 0.0 | 8.62 | -5.89 | 0.0 | 2.14 | 32.53 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 20.41 | 0.0 | 0.0 | 1.23 | 0.0 | 0.0 | 1.87 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 6.03 | 0.0 | 0.0 | 9.16 | 0.0 | 0.0 | 1.62 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 76.3 | -1.41 | 3.73 | -17.11 | 9.52 | 4.39 | 2.45 | 15.02 | 4.89 | -15.93 | 12.48 | 5.88 | 3.21 | 16.67 | 0 | 0 |
| 2022 (9) | 77.39 | 3.5 | 4.5 | -11.42 | 9.12 | 19.53 | 2.13 | 9.79 | 5.81 | -14.42 | 11.78 | 15.48 | 2.75 | 6.08 | 0 | 0 |
| 2021 (8) | 74.77 | 13.67 | 5.08 | 7.17 | 7.63 | 5.97 | 1.94 | 32.88 | 6.79 | -5.71 | 10.20 | -6.77 | 2.59 | 16.9 | 0 | 0 |
| 2020 (7) | 65.78 | -15.44 | 4.74 | -7.42 | 7.2 | -5.64 | 1.46 | -20.22 | 7.21 | 9.48 | 10.95 | 11.59 | 2.22 | -5.65 | 0 | 0 |
| 2019 (6) | 77.79 | -16.88 | 5.12 | -14.38 | 7.63 | -6.38 | 1.83 | 1.67 | 6.58 | 3.01 | 9.81 | 12.63 | 2.35 | 22.32 | 0 | 0 |
| 2018 (5) | 93.59 | -4.47 | 5.98 | -3.55 | 8.15 | -9.94 | 1.8 | 9.76 | 6.39 | 0.97 | 8.71 | -5.73 | 1.92 | 14.89 | 0 | 0 |
| 2017 (4) | 97.97 | -6.55 | 6.2 | -14.36 | 9.05 | 18.3 | 1.64 | 3.8 | 6.33 | -8.36 | 9.24 | 26.6 | 1.67 | 11.08 | 0 | 0 |
| 2016 (3) | 104.84 | -5.38 | 7.24 | -25.51 | 7.65 | -13.85 | 1.58 | -56.71 | 6.91 | -21.28 | 7.30 | -8.95 | 1.51 | -54.25 | 4900 | 0.0 |
| 2015 (2) | 110.8 | -10.31 | 9.72 | -5.36 | 8.88 | 46.29 | 3.65 | -4.2 | 8.77 | 5.53 | 8.01 | 63.11 | 3.29 | 6.82 | 4900 | 0.0 |
| 2014 (1) | 123.54 | -16.27 | 10.27 | 2.5 | 6.07 | -20.76 | 3.81 | -23.65 | 8.31 | 0 | 4.91 | 0 | 3.08 | 0 | 4900 | 0.0 |
