- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.85 | -0.67 | -18.81 | 0.22 | -12.0 | -29.03 | 0.64 | 3.23 | 1.59 | 0.1 | -9.09 | -16.67 | 2.49 | -11.4 | -12.59 | 7.23 | 3.93 | 25.12 | 1.13 | -8.47 | 2.64 | 1628 | 0.0 | 0.0 |
| 23Q3 (19) | 8.91 | -4.3 | -26.06 | 0.25 | -3.85 | -10.71 | 0.62 | 3.33 | 5.08 | 0.11 | 0.0 | 0.0 | 2.81 | 0.47 | 20.75 | 6.96 | 7.97 | 42.12 | 1.23 | 4.49 | 35.24 | 1628 | 0.0 | -11.86 |
| 23Q2 (18) | 9.31 | 15.08 | -33.69 | 0.26 | 4.0 | -38.1 | 0.6 | 1.69 | 0.0 | 0.11 | 0.0 | -8.33 | 2.79 | -9.63 | -6.64 | 6.44 | -11.63 | 50.81 | 1.18 | -13.1 | 38.24 | 1628 | 0.0 | -11.86 |
| 23Q1 (17) | 8.09 | -25.78 | -43.58 | 0.25 | -19.35 | -32.43 | 0.59 | -6.35 | -3.28 | 0.11 | -8.33 | -15.38 | 3.09 | 8.66 | 19.77 | 7.29 | 26.18 | 71.44 | 1.36 | 23.51 | 49.99 | 1628 | 0.0 | -11.86 |
| 22Q4 (16) | 10.9 | -9.54 | -24.72 | 0.31 | 10.71 | -22.5 | 0.63 | 6.78 | 3.28 | 0.12 | 9.09 | 9.09 | 2.84 | 22.4 | 2.95 | 5.78 | 18.05 | 37.2 | 1.10 | 20.6 | 44.92 | 1628 | -11.86 | -11.86 |
| 22Q3 (15) | 12.05 | -14.17 | -18.25 | 0.28 | -33.33 | -31.71 | 0.59 | -1.67 | 0.0 | 0.11 | -8.33 | -8.33 | 2.32 | -22.32 | -16.46 | 4.90 | 14.57 | 22.32 | 0.91 | 6.8 | 12.13 | 1847 | 0.0 | -3.5 |
| 22Q2 (14) | 14.04 | -2.09 | 11.96 | 0.42 | 13.51 | 16.67 | 0.6 | -1.64 | 3.45 | 0.12 | -7.69 | 9.09 | 2.99 | 15.94 | 4.2 | 4.27 | 0.46 | -7.6 | 0.85 | -5.72 | -2.56 | 1847 | 0.0 | -3.5 |
| 22Q1 (13) | 14.34 | -0.97 | 22.15 | 0.37 | -7.5 | 8.82 | 0.61 | 0.0 | 7.02 | 0.13 | 18.18 | 8.33 | 2.58 | -6.6 | -10.91 | 4.25 | 0.98 | -12.39 | 0.91 | 19.34 | -11.31 | 1847 | 0.0 | -3.5 |
| 21Q4 (12) | 14.48 | -1.76 | 19.97 | 0.4 | -2.44 | 29.03 | 0.61 | 3.39 | 8.93 | 0.11 | -8.33 | 10.0 | 2.76 | -0.69 | 7.56 | 4.21 | 5.25 | -9.2 | 0.76 | -6.69 | -8.31 | 1847 | -3.5 | -3.5 |
| 21Q3 (11) | 14.74 | 17.54 | 25.55 | 0.41 | 13.89 | 28.12 | 0.59 | 1.72 | 5.36 | 0.12 | 9.09 | 9.09 | 2.78 | -3.11 | 2.05 | 4.00 | -13.46 | -16.09 | 0.81 | -7.19 | -13.11 | 1914 | 0.0 | -6.13 |
| 21Q2 (10) | 12.54 | 6.81 | -4.27 | 0.36 | 5.88 | 9.09 | 0.58 | 1.75 | 1.75 | 0.11 | -8.33 | 0.0 | 2.87 | -0.87 | 13.96 | 4.63 | -4.74 | 6.3 | 0.88 | -14.18 | 4.47 | 1914 | 0.0 | -6.13 |
| 21Q1 (9) | 11.74 | -2.73 | 7.31 | 0.34 | 9.68 | 9.68 | 0.57 | 1.79 | 0.0 | 0.12 | 20.0 | 0.0 | 2.90 | 12.76 | 2.2 | 4.86 | 4.65 | -6.81 | 1.02 | 23.37 | -6.81 | 1914 | 0.0 | -6.13 |
| 20Q4 (8) | 12.07 | 2.81 | -7.23 | 0.31 | -3.12 | -6.06 | 0.56 | 0.0 | -6.67 | 0.1 | -9.09 | -23.08 | 2.57 | -5.77 | 1.26 | 4.64 | -2.73 | 0.6 | 0.83 | -11.58 | -17.09 | 1914 | -6.13 | -15.31 |
| 20Q3 (7) | 11.74 | -10.38 | -11.33 | 0.32 | -3.03 | -13.51 | 0.56 | -1.75 | -3.45 | 0.11 | 0.0 | -21.43 | 2.73 | 8.2 | -2.46 | 4.77 | 9.63 | 8.89 | 0.94 | 11.58 | -11.39 | 2039 | 0.0 | -9.78 |
| 20Q2 (6) | 13.1 | 19.74 | 2.75 | 0.33 | 6.45 | -21.43 | 0.57 | 0.0 | 0.0 | 0.11 | -8.33 | -15.38 | 2.52 | -11.1 | -23.53 | 4.35 | -16.49 | -2.67 | 0.84 | -23.45 | -17.65 | 2039 | 0.0 | -9.78 |
| 20Q1 (5) | 10.94 | -15.91 | -8.38 | 0.31 | -6.06 | -18.42 | 0.57 | -5.0 | 3.64 | 0.12 | -7.69 | -7.69 | 2.83 | 11.71 | -10.96 | 5.21 | 12.98 | 13.11 | 1.10 | 9.77 | 0.75 | 2039 | -9.78 | -9.78 |
| 19Q4 (4) | 13.01 | -1.74 | 0.0 | 0.33 | -10.81 | 0.0 | 0.6 | 3.45 | 0.0 | 0.13 | -7.14 | 0.0 | 2.54 | -9.23 | 0.0 | 4.61 | 5.28 | 0.0 | 1.00 | -5.5 | 0.0 | 2260 | 0.0 | 0.0 |
| 19Q3 (3) | 13.24 | 3.84 | 0.0 | 0.37 | -11.9 | 0.0 | 0.58 | 1.75 | 0.0 | 0.14 | 7.69 | 0.0 | 2.79 | -15.17 | 0.0 | 4.38 | -2.01 | 0.0 | 1.06 | 3.71 | 0.0 | 2260 | 0.0 | 0.0 |
| 19Q2 (2) | 12.75 | 6.78 | 0.0 | 0.42 | 10.53 | 0.0 | 0.57 | 3.64 | 0.0 | 0.13 | 0.0 | 0.0 | 3.29 | 3.5 | 0.0 | 4.47 | -2.95 | 0.0 | 1.02 | -6.35 | 0.0 | 2260 | 0.0 | 0.0 |
| 19Q1 (1) | 11.94 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 3.18 | 0.0 | 0.0 | 4.61 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 2260 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 35.16 | -31.5 | 0.97 | -29.71 | 2.45 | 0.41 | 0.43 | -8.51 | 2.76 | 2.62 | 6.97 | 46.59 | 1.22 | 33.57 | 1628 | 0.0 |
| 2022 (9) | 51.33 | -4.06 | 1.38 | -8.61 | 2.44 | 3.39 | 0.47 | 2.17 | 2.69 | -4.75 | 4.75 | 7.76 | 0.92 | 6.49 | 1628 | -11.86 |
| 2021 (8) | 53.5 | 11.81 | 1.51 | 17.97 | 2.36 | 4.42 | 0.46 | 4.55 | 2.82 | 5.51 | 4.41 | -6.6 | 0.86 | -6.5 | 1847 | -3.5 |
| 2020 (7) | 47.85 | -6.07 | 1.28 | -14.67 | 2.26 | -1.74 | 0.44 | -15.38 | 2.68 | -9.16 | 4.72 | 4.61 | 0.92 | -9.92 | 1914 | -6.13 |
| 2019 (6) | 50.94 | -7.78 | 1.5 | -8.54 | 2.3 | -0.43 | 0.52 | -46.39 | 2.94 | -0.82 | 4.52 | 7.97 | 1.02 | -41.87 | 2039 | -9.78 |
| 2018 (5) | 55.24 | 2.73 | 1.64 | 7.19 | 2.31 | 8.45 | 0.97 | 73.21 | 2.97 | 4.34 | 4.18 | 5.56 | 1.76 | 68.6 | 2260 | -5.0 |
| 2017 (4) | 53.77 | 9.73 | 1.53 | -6.13 | 2.13 | 9.23 | 0.56 | -5.08 | 2.85 | -14.46 | 3.96 | -0.46 | 1.04 | -13.5 | 2379 | 1.84 |
| 2016 (3) | 49.0 | -20.48 | 1.63 | -18.5 | 1.95 | -8.02 | 0.59 | -27.16 | 3.33 | 2.49 | 3.98 | 15.67 | 1.20 | -8.4 | 2336 | 1.65 |
| 2015 (2) | 61.62 | -15.93 | 2.0 | -17.36 | 2.12 | -9.79 | 0.81 | -11.96 | 3.25 | -1.69 | 3.44 | 7.31 | 1.31 | 4.73 | 2298 | -18.13 |
| 2014 (1) | 73.3 | 19.44 | 2.42 | 18.63 | 2.35 | 15.2 | 0.92 | 0.0 | 3.30 | 0 | 3.21 | 0 | 1.26 | 0 | 2807 | 3.31 |
