- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 201.27 | 2.73 | -3.45 | 4.03 | 8.33 | 12.57 | 2.38 | -19.59 | -27.66 | 6.34 | -9.82 | -4.8 | 2.00 | 5.45 | 16.59 | 1.18 | -21.73 | -25.08 | 3.15 | -12.21 | -1.4 | 20428 | 0.0 | 0.0 |
| 23Q3 (19) | 195.92 | 41.32 | -9.68 | 3.72 | 32.86 | -1.59 | 2.96 | 21.31 | -14.45 | 7.03 | 11.23 | -3.17 | 1.90 | -5.99 | 8.96 | 1.51 | -14.16 | -5.28 | 3.59 | -21.29 | 7.21 | 20428 | 0.0 | 12.66 |
| 23Q2 (18) | 138.64 | 2.73 | -15.12 | 2.8 | 2.56 | -10.26 | 2.44 | -7.92 | -10.95 | 6.32 | 8.59 | -11.11 | 2.02 | -0.16 | 5.73 | 1.76 | -10.37 | 4.91 | 4.56 | 5.71 | 4.72 | 20428 | 0.0 | 12.66 |
| 23Q1 (17) | 134.96 | -35.26 | -23.1 | 2.73 | -23.74 | -9.6 | 2.65 | -19.45 | -14.52 | 5.82 | -12.61 | -0.68 | 2.02 | 17.79 | 17.54 | 1.96 | 24.41 | 11.16 | 4.31 | 34.98 | 29.14 | 20428 | 0.0 | 12.66 |
| 22Q4 (16) | 208.46 | -3.9 | 5.63 | 3.58 | -5.29 | 10.15 | 3.29 | -4.91 | 28.02 | 6.66 | -8.26 | 11.0 | 1.72 | -1.45 | 4.28 | 1.58 | -1.05 | 21.19 | 3.19 | -4.54 | 5.08 | 20428 | 12.66 | 12.66 |
| 22Q3 (15) | 216.92 | 32.81 | 23.57 | 3.78 | 21.15 | 26.42 | 3.46 | 26.28 | 44.77 | 7.26 | 2.11 | 21.2 | 1.74 | -8.78 | 2.31 | 1.60 | -4.92 | 17.15 | 3.35 | -23.12 | -1.92 | 18132 | 0.0 | 2.71 |
| 22Q2 (14) | 163.33 | -6.93 | 32.18 | 3.12 | 3.31 | 18.63 | 2.74 | -11.61 | 3.01 | 7.11 | 21.33 | 17.91 | 1.91 | 11.0 | -10.25 | 1.68 | -5.03 | -22.07 | 4.35 | 30.36 | -10.79 | 18132 | 0.0 | 2.71 |
| 22Q1 (13) | 175.49 | -11.08 | 30.88 | 3.02 | -7.08 | 17.97 | 3.1 | 20.62 | 15.67 | 5.86 | -2.33 | -2.17 | 1.72 | 4.5 | -9.87 | 1.77 | 35.65 | -11.62 | 3.34 | 9.83 | -25.25 | 18132 | 0.0 | 2.71 |
| 21Q4 (12) | 197.35 | 12.42 | 8.86 | 3.25 | 8.7 | 11.3 | 2.57 | 7.53 | 6.64 | 6.0 | 0.17 | -5.36 | 1.65 | -3.32 | 2.24 | 1.30 | -4.35 | -2.04 | 3.04 | -10.9 | -13.06 | 18132 | 2.71 | 2.71 |
| 21Q3 (11) | 175.54 | 42.06 | 4.01 | 2.99 | 13.69 | 17.25 | 2.39 | -10.15 | -5.53 | 5.99 | -0.66 | 6.77 | 1.70 | -19.97 | 12.73 | 1.36 | -36.75 | -9.18 | 3.41 | -30.07 | 2.66 | 17653 | 0.0 | -1.74 |
| 21Q2 (10) | 123.57 | -7.84 | -7.93 | 2.63 | 2.73 | 16.89 | 2.66 | -0.75 | 10.83 | 6.03 | 0.67 | -1.31 | 2.13 | 11.47 | 26.95 | 2.15 | 7.7 | 20.38 | 4.88 | 9.23 | 7.19 | 17653 | 0.0 | -1.74 |
| 21Q1 (9) | 134.08 | -26.04 | 10.9 | 2.56 | -12.33 | 27.36 | 2.68 | 11.2 | 14.53 | 5.99 | -5.52 | 0.0 | 1.91 | 18.54 | 14.84 | 2.00 | 50.36 | 3.27 | 4.47 | 27.75 | -9.83 | 17653 | 0.0 | -1.74 |
| 20Q4 (8) | 181.29 | 7.42 | 4.57 | 2.92 | 14.51 | 11.03 | 2.41 | -4.74 | -3.6 | 6.34 | 13.01 | -43.54 | 1.61 | 6.6 | 6.18 | 1.33 | -11.32 | -7.81 | 3.50 | 5.21 | -46.01 | 17653 | -1.74 | -2.08 |
| 20Q3 (7) | 168.77 | 25.75 | 3.58 | 2.55 | 13.33 | 0.39 | 2.53 | 5.42 | -4.89 | 5.61 | -8.18 | 26.64 | 1.51 | -9.87 | -3.07 | 1.50 | -16.17 | -8.17 | 3.32 | -26.99 | 22.26 | 17965 | 0.0 | -65.48 |
| 20Q2 (6) | 134.21 | 11.01 | 11.06 | 2.25 | 11.94 | 22.95 | 2.4 | 2.56 | -0.41 | 6.11 | 2.0 | 124.63 | 1.68 | 0.84 | 10.7 | 1.79 | -7.61 | -10.34 | 4.55 | -8.11 | 102.25 | 17965 | 0.0 | -65.48 |
| 20Q1 (5) | 120.9 | -30.26 | 15.59 | 2.01 | -23.57 | 6.35 | 2.34 | -6.4 | 8.84 | 5.99 | -46.66 | 218.62 | 1.66 | 9.59 | -8.0 | 1.94 | 34.22 | -5.85 | 4.95 | -23.51 | 175.63 | 17965 | -0.35 | -65.48 |
| 19Q4 (4) | 173.37 | 6.4 | 0.0 | 2.63 | 3.54 | 0.0 | 2.5 | -6.02 | 0.0 | 11.23 | 153.5 | 0.0 | 1.52 | -2.69 | 0.0 | 1.44 | -11.67 | 0.0 | 6.48 | 138.25 | 0.0 | 18028 | -65.36 | 0.0 |
| 19Q3 (3) | 162.94 | 34.84 | 0.0 | 2.54 | 38.8 | 0.0 | 2.66 | 10.37 | 0.0 | 4.43 | 62.87 | 0.0 | 1.56 | 2.94 | 0.0 | 1.63 | -18.14 | 0.0 | 2.72 | 20.79 | 0.0 | 52044 | 0.0 | 0.0 |
| 19Q2 (2) | 120.84 | 15.54 | 0.0 | 1.83 | -3.17 | 0.0 | 2.41 | 12.09 | 0.0 | 2.72 | 44.68 | 0.0 | 1.51 | -16.2 | 0.0 | 1.99 | -2.98 | 0.0 | 2.25 | 25.22 | 0.0 | 52044 | 0.0 | 0.0 |
| 19Q1 (1) | 104.59 | 0.0 | 0.0 | 1.89 | 0.0 | 0.0 | 2.15 | 0.0 | 0.0 | 1.88 | 0.0 | 0.0 | 1.81 | 0.0 | 0.0 | 2.06 | 0.0 | 0.0 | 1.80 | 0.0 | 0.0 | 52044 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 670.79 | -12.22 | 13.28 | -1.7 | 10.42 | -17.17 | 25.52 | -5.09 | 1.98 | 11.98 | 1.55 | -5.64 | 3.80 | 8.12 | 20428 | 0.0 |
| 2022 (9) | 764.19 | 21.2 | 13.51 | 18.2 | 12.58 | 22.25 | 26.89 | 11.95 | 1.77 | -2.47 | 1.65 | 0.87 | 3.52 | -7.63 | 20428 | 12.66 |
| 2021 (8) | 630.54 | 4.19 | 11.43 | 17.59 | 10.29 | 6.3 | 24.02 | -0.12 | 1.81 | 12.86 | 1.63 | 2.02 | 3.81 | -4.14 | 18132 | 2.71 |
| 2020 (7) | 605.17 | 7.73 | 9.72 | 9.34 | 9.68 | -0.31 | 24.05 | 18.71 | 1.61 | 1.49 | 1.60 | -7.46 | 3.97 | 10.19 | 17653 | -1.74 |
| 2019 (6) | 561.75 | 10.52 | 8.89 | 2.77 | 9.71 | 2.64 | 20.26 | 135.31 | 1.58 | -7.01 | 1.73 | -7.13 | 3.61 | 112.91 | 17965 | -0.35 |
| 2018 (5) | 508.28 | -5.81 | 8.65 | -7.78 | 9.46 | -4.92 | 8.61 | 128.99 | 1.70 | -2.09 | 1.86 | 0.94 | 1.69 | 143.12 | 18028 | -24.82 |
| 2017 (4) | 539.64 | 18.56 | 9.38 | -2.6 | 9.95 | 8.39 | 3.76 | 26.6 | 1.74 | -17.85 | 1.84 | -8.58 | 0.70 | 6.78 | 23980 | 24.27 |
| 2016 (3) | 455.15 | 2.55 | 9.63 | 3.22 | 9.18 | -5.26 | 2.97 | 13.36 | 2.12 | 0.65 | 2.02 | -7.62 | 0.65 | 10.54 | 19296 | 2.15 |
| 2015 (2) | 443.83 | 31.12 | 9.33 | 16.04 | 9.69 | 7.79 | 2.62 | -7.09 | 2.10 | -11.5 | 2.18 | -17.79 | 0.59 | -29.14 | 18890 | 4.81 |
| 2014 (1) | 338.5 | 9.55 | 8.04 | 10.29 | 8.99 | 11.54 | 2.82 | 15.1 | 2.38 | 0 | 2.66 | 0 | 0.83 | 0 | 18023 | 11.66 |
