玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)22.04-6.6112.859.26-19.919.9511.79-18.014.89.37-18.024.814.08-25.82-14.471.93-23.41-5.850.19-9.52-9.5215.76-12.837.72122.14-10.98-14.9978.54-2.3514.4421.469.67-31.5515.277.8414.3
23Q3 (19)23.601.4221.0311.56-0.3421.4314.381.2724.1811.431.2424.15.503.970.732.523.712.50.215.0-8.718.08-0.5524.26137.206.46-11.5880.43-1.53-2.1119.576.829.714.162.7613.19
23Q2 (18)23.2723.8413.911.6084.1314.0614.2063.2222.211.2963.1522.195.2978.11-1.122.4377.3713.020.2011.11-13.0418.1841.1524.78128.88-6.63-16.1481.6812.81-6.6718.32-33.6246.8213.78-6.134.95
23Q1 (17)18.79-3.799.636.30-18.39-12.868.70-22.6735.096.92-22.635.162.97-37.742.061.37-33.1717.090.18-14.29-18.1812.88-11.9639.09138.03-3.93-12.4172.405.5-35.4727.60-11.98326.3114.689.8814.42
22Q4 (16)19.530.1513.027.72-18.91-4.8111.25-2.8558.98.94-2.9358.514.77-12.6435.512.05-8.4845.390.21-8.7-12.514.630.5550.82143.67-7.41-5.468.63-16.47-40.0231.3575.76317.6113.366.795.95
22Q3 (15)19.50-4.550.989.52-6.3913.211.58-0.3425.199.21-0.3224.85.462.0627.572.244.1927.270.230.00.014.55-0.1422.47155.170.97-2.2482.16-6.13-9.6717.8442.9796.7812.51-4.72-4.43
22Q2 (14)20.4319.193.9710.1740.668.8911.6280.43-7.569.2480.47-7.145.3583.85-3.952.1583.76-7.730.234.550.014.5757.34-4.02153.68-2.4813.287.52-21.9917.7812.48202.32-51.4313.132.34-1.28
22Q1 (13)17.14-0.81-3.767.23-10.8529.346.44-9.04-55.745.12-9.22-54.812.91-17.33-50.591.17-17.02-52.240.22-8.334.769.26-4.54-46.41157.593.777.66112.19-1.93192.17-12.1915.36-119.7912.831.74-9.01
21Q4 (12)17.28-10.516.738.11-3.5784.747.08-23.4617.615.64-23.5814.173.52-17.7627.081.41-19.8919.490.244.354.359.70-18.3513.05151.87-4.3210.48114.4125.7856.9-14.41-258.94-153.212.61-3.671.04
21Q3 (11)19.31-1.731.748.41-9.96-12.859.25-26.41-2.327.38-25.831.234.28-23.162.641.76-24.462.330.230.00.011.88-21.74-1.33158.7316.9213.8490.9622.41-10.739.07-64.71572.9613.09-1.58-0.98
21Q2 (10)19.6510.331.249.3467.087.1112.57-13.6117.269.95-12.1820.465.57-5.4311.622.33-4.917.090.239.52-4.1715.18-12.1514.05135.76-7.26-11.4974.3193.52-8.6725.69-58.3138.0313.30-5.67-1.12
21Q1 (9)17.8110.0123.05.5927.33141.9914.55141.69176.6211.33129.35179.755.89112.64218.382.45107.63206.250.21-8.716.6717.28101.494.16146.386.48-7.5838.40-47.34-12.5361.62127.519.9514.1012.985.22
20Q4 (8)16.19-14.70.124.39-54.51-24.576.02-36.43-16.394.94-32.24-10.022.77-33.57-15.811.18-31.4-13.870.230.00.08.58-28.74-16.13137.47-1.41-8.3872.92-28.44-9.927.081513.0341.7512.48-5.6-5.02
20Q3 (7)18.98-2.2217.319.6510.6743.189.47-11.6610.897.29-11.7412.334.17-16.43-3.021.72-13.57-1.150.23-4.17-8.012.04-9.545.43139.43-9.1-14.23101.8925.2329.07-1.92-110.3-109.113.22-1.714.59
20Q2 (6)19.4134.0523.328.72277.4963.310.72103.852.068.26103.9554.14.99169.7356.921.99148.7545.260.2433.330.013.3149.5530.62153.39-3.16-5.2881.3785.357.5618.61-66.79-23.5813.450.375.49
20Q1 (5)14.48-10.4510.282.31-60.31-17.55.26-26.9411.914.05-26.2313.131.85-43.77-4.640.80-41.61-8.050.18-21.74-18.188.90-13.011.95158.395.5717.0143.90-45.75-26.3856.04193.3238.8213.401.989.48
19Q4 (4)16.17-0.060.05.82-13.650.07.20-15.690.05.49-15.410.03.29-23.490.01.37-21.260.00.23-8.00.010.23-10.420.0150.04-7.710.080.932.510.019.11-9.260.013.143.960.0
19Q3 (3)16.182.80.06.7426.220.08.5421.130.06.4921.080.04.3035.220.01.7427.010.00.254.170.011.4212.070.0162.570.390.078.944.360.021.06-13.550.012.64-0.860.0
19Q2 (2)15.7419.880.05.3490.710.07.0550.00.05.3649.720.03.1863.920.01.3757.470.00.249.090.010.1928.180.0161.9419.640.075.6526.860.024.35-39.670.012.754.170.0
19Q1 (1)13.130.00.02.800.00.04.700.00.03.580.00.01.940.00.00.870.00.00.220.00.07.950.00.0135.360.00.059.630.00.040.370.00.012.240.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)22.0214.819.7912.662.8212.312.3820.319.8420.2917.48-4.598.135.450.76-16.4816.3322.6122.14-14.9979.04-6.4220.9634.911.50-18.7614.4611.66
2022 (9)19.183.688.699.862.514.7810.29-3.838.18-3.218.32-3.327.71-1.780.91-1.0913.32-0.15143.67-5.484.4614.1915.54-40.311.85-7.712.95-2.19
2021 (8)18.506.147.9121.692.40-1.8910.7033.428.4534.9818.9543.457.8540.680.925.7513.3423.4151.8710.4873.97-8.6726.0336.922.00-27.1613.240.91
2020 (7)17.4313.486.5023.812.45-0.918.0215.46.2618.3413.214.845.586.290.87-6.4510.817.88137.47-8.3880.997.1519.01-22.132.75-13.7313.123.31
2019 (6)15.3617.345.2545.432.478.786.9533.45.2937.412.6017.435.2517.190.93-13.0810.0224.47150.04-8.575.588.8824.42-20.163.196.2312.704.7
2018 (5)13.091.393.61-7.22.27-14.255.21231.853.85213.0110.73211.924.48187.181.070.08.0571.64163.984.0769.42-71.9530.5803.00012.13-0.33
2017 (4)12.91-5.213.89-29.782.65-4.211.57-71.511.23-69.853.44-70.821.56-66.671.07-1.834.69-46.15157.56-5.06247.45146.16-147.4500.00012.174.2
2016 (3)13.625.015.5438.852.76-11.195.5119.524.0821.0711.7928.014.6827.871.096.868.715.7165.961.75100.5216.25-0.5200.00011.68-8.68
2015 (2)12.975.883.9929.133.110.894.6137.23.3736.999.2128.453.6625.771.02-5.568.2418.05163.11-5.9986.47-5.9813.5368.540.00012.7914.09
2014 (1)12.2503.0903.080.953.3602.4607.1702.9101.083.856.98-22.62173.503.2791.975.518.03-37.390.00011.21-3.2

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