玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.113.06-4.8633.841.261.1138.34-0.938.8631.130.5510.164.24-0.74.953.463.282.060.110.0-8.3343.930.169.4423.18-0.3923.0487.971.87-7.6612.03-11.81154.255.894.815.94
23Q3 (19)41.83-2.38-13.7733.42-4.7-8.4638.700.1616.9530.96-0.3930.414.272.898.933.350.98.770.110.0-15.3843.86-0.7517.2123.27-28.3116.4786.36-4.94-21.7613.6449.03231.255.62-3.7715.64
23Q2 (18)42.853.7-3.4335.078.3414.5338.6415.07151.2431.0815.67244.574.1534.3174.833.3227.2169.920.1110.0-21.4344.1910.78123.1832.4672.75-6.5990.85-5.96-54.289.15169.93109.275.84-10.0247.47
23Q1 (17)41.32-8.81-6.6832.37-3.2912.0133.58-4.6612.3526.87-4.924.393.09-23.51-15.342.61-23.01-17.410.10-16.67-16.6739.89-0.6215.5918.79-0.2736.5696.611.410.33.39-28.33-7.86.4927.7616.94
22Q4 (16)45.31-6.610.8933.47-8.3333.4535.226.44-7.8728.2619.04-15.894.043.06-28.243.3910.06-29.960.12-7.69-14.2940.147.27-7.4318.84-5.718.8495.27-13.744.754.73145.52-86.165.084.537.4
22Q3 (15)48.519.3314.1736.5119.2446.3333.09115.15149.3123.74163.19133.23.92159.6136.03.08150.41132.350.13-7.140.037.4288.99159.8519.98-42.531.45110.39-44.45397.88-10.3989.48-107.564.8622.731418.75
22Q2 (14)44.370.216.8930.625.9547.5715.38-48.54-92.679.02-64.96-95.621.51-58.63-95.371.23-61.08-95.620.1416.670.019.80-42.63-90.7534.75152.54153.28198.72106.31910.11-98.72-2785.13-209.553.96-28.65-67.65
22Q1 (13)44.288.37-8.3628.9015.23-26.3729.89-21.82-20.9925.74-23.39-14.943.65-35.17-25.053.16-34.71-23.670.12-14.29-14.2934.51-20.41-20.6813.76-20.51-29.1196.3246.35-7.223.68-89.24196.25.5517.34-16.04
21Q4 (12)40.86-3.84-8.125.080.52-22.438.23156.97-41.1833.60146.99-42.545.63151.7-45.294.84150.84-45.680.147.69-6.6743.36169.35-38.1817.3113.8811.8265.82277.632.634.18-75.11-32.134.731378.12-34.94
21Q3 (11)42.4911.93-3.8524.9520.24-29.22-67.10-131.99-348.24-71.50-134.73-430.56-10.89-133.43-380.67-9.52-133.93-403.180.13-7.14-13.33-62.52-129.2-293.8615.2010.79-1.11-37.06-474.86-128.39137.3552.42549.520.32-97.39-94.29
21Q2 (10)37.96-21.4411.0320.75-47.13-18.4209.77454.51714.64205.90580.44880.4832.58568.99836.2128.06577.78902.140.140.07.69214.14392.16575.7313.72-29.31-57.179.89-90.48-90.0190.112457.988821.2912.2485.170
21Q1 (9)48.328.6811.5739.2521.4415.137.83-41.797.5930.26-48.267.574.87-52.676.84.14-53.546.430.14-6.670.043.51-37.974.7419.4125.398.8103.82109.176.94-3.82-107.59-230.896.61-9.084.59
20Q4 (8)44.460.6112.7332.32-8.317.7764.99140.44113.2258.48170.37139.8710.29165.21130.28.91183.76132.030.150.0-6.2570.14117.4990.9615.480.72-8.5149.64-61.98-49.5850.36264.833148.547.2729.820
20Q3 (7)44.1929.2524.5135.2538.6230.9427.034.97-1.4221.633.0-1.413.8811.49-7.43.1412.14-7.650.1515.38-6.2532.251.77-5.0615.37-52.01-4.24130.5631.8934.02-30.56-3125.0-1872.225.600-9.68
20Q2 (6)34.19-21.06-5.1325.43-25.43-5.7125.75-26.76-13.9921.00-25.35-11.543.48-23.68-20.732.80-28.02-22.010.13-7.14-13.3331.69-23.71-9.6432.0379.545.3398.991.979.411.01-65.4-90.210.00-100.0-100.0
20Q1 (5)43.319.8121.6234.1013.732.0735.1615.356.4528.1315.386.434.562.012.73.891.30.780.14-12.5-6.6741.5413.16.2717.845.4417.697.08-1.3923.732.9288.32-86.446.320-9.46
19Q4 (4)39.4411.130.029.9911.40.030.4811.160.024.3811.120.04.476.680.03.8412.940.00.160.00.036.738.120.016.925.420.098.451.060.01.55-10.080.00.00-100.00.0
19Q3 (3)35.49-1.530.026.92-0.190.027.42-8.420.021.94-7.580.04.19-4.560.03.40-5.290.00.166.670.033.97-3.140.016.05-47.220.097.417.670.01.72-83.290.06.20-2.670.0
19Q2 (2)36.041.210.026.974.450.029.94-9.360.023.74-10.180.04.39-1.130.03.59-6.990.00.150.00.035.07-10.280.030.41100.460.090.4815.310.010.32-52.10.06.37-8.740.0
19Q1 (1)35.610.00.025.820.00.033.030.00.026.430.00.04.440.00.03.860.00.00.150.00.039.090.00.015.170.00.078.460.00.021.540.00.06.980.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)42.31-7.2433.714.274.7512.4137.4434.030.1141.8315.4020.7812.7618.040.42-17.6543.0032.3123.1823.0490.05-22.179.9500.05-53.15.9523.19
2022 (9)45.618.2332.3319.874.23-0.1927.94-49.1921.23-57.5312.75-62.6610.81-63.130.51-13.5632.50-45.7818.848.84115.70136.05-15.7000.11-17.294.83-18.41
2021 (8)42.141.2326.97-15.274.23-19.5254.9941.9549.9952.4134.1558.9129.3258.490.595.3659.9435.017.3111.8249.01-40.2850.99186.910.14-34.155.92-4.52
2020 (7)41.6313.5631.8315.965.26-5.1538.7428.4132.8036.2121.4924.8718.5024.580.56-9.6844.4022.7515.48-8.5182.07-9.6417.7797.850.21-19.256.204.91
2019 (6)36.665.5627.454.655.55-0.7230.1714.2424.0812.4717.21-1.3214.851.430.62-8.8236.1712.8516.9213.7190.82-8.628.981358.080.25235.735.916.1
2018 (5)34.73-2.1426.23-3.65.59-19.9426.415.6821.413.2317.4414.9614.6416.560.6813.3332.05-0.4314.88-37.099.38-8.880.6200.0805.577.12
2017 (4)35.49-7.3127.21-5.756.984.7924.99-8.7620.74-7.0815.17-2.9412.56-6.620.600.032.19-6.5323.6229.42109.073.51-8.8200.0005.20-12.31
2016 (3)38.299.0928.879.816.6620.7727.39-2.9822.32-2.2315.63-18.5513.45-16.040.60-14.2934.440.9418.2523.14105.3713.03-5.3700.0005.9323.03
2015 (2)35.103.9426.290.925.5129.1428.231.1822.83-0.719.19-21.0316.02-16.690.70-16.6734.124.8914.82-40.4193.23-0.126.771.720.0004.82-6.41
2014 (1)33.77026.0504.27-7.5527.90022.99024.30019.2300.8413.5132.53-1.5424.87-11.4693.34-0.826.6613.140.0005.15-1.34

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