玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)66.8314.413.2757.2620.9813.6834.00-60.23-7.5829.49-57.27-11.813.40-46.62-21.662.75-43.88-22.540.0928.57-18.1838.45-57.78-3.4925.22-1.189.6168.45204.1723.02-68.45-253.42-85.3313.43-30.34-1.1
23Q3 (19)58.42-1.221.5347.332.49-1.8585.5011.87-1.1769.0126.880.126.3738.18-38.874.9035.73-40.460.070.0-41.6791.0810.822.0425.52-31.0511.9355.38-8.4-0.6644.6212.840.8419.28-3.0214.15
23Q2 (18)59.141.461.646.18-0.71-5.3976.4355.4710.1854.3938.015.434.6160.07-37.73.6151.68-37.970.0716.67-36.3682.1950.7513.6337.0174.0818.2860.46-36.07-14.0839.54628.3433.4319.88-2.5519.54
23Q1 (17)58.29-1.28.246.51-7.664.1949.1633.62-25.5739.4117.85-25.352.88-33.64-58.682.38-32.96-58.10.06-45.45-45.4554.5236.85-21.4121.26-7.61-9.5394.57-30.9439.955.43114.7-83.2620.4050.228.51
22Q4 (16)59.002.549.6550.374.4614.5636.79-57.47-13.9433.44-51.49-2.594.34-58.35-14.43.55-56.87-14.870.11-8.33-8.3339.84-55.37-13.223.010.922.49136.94145.6133.17-36.94-183.48-1204.513.58-19.6-13.17
22Q3 (15)57.54-1.155.4648.22-1.216.3386.5124.7185.8468.9333.6192.1110.4240.8197.728.2341.4187.470.129.090.089.2623.4179.5322.80-27.134.355.75-20.77-42.7844.2549.311623.5416.891.560.54
22Q2 (14)58.218.0611.4148.819.3416.0269.375.03125.1551.59-2.2799.817.406.17125.615.822.46111.640.110.00.072.334.27109.2931.2933.1565.2170.364.13-48.4929.64-8.6180.9716.63-11.54-1.48
22Q1 (13)53.870.117.5744.641.5214.8166.0554.555.752.7953.7755.546.9737.4882.465.6836.2178.060.11-8.3322.2269.3751.1348.3923.504.6815.7167.57-34.29-26.1632.431245.2290.5418.8020.2-1.88
21Q4 (12)53.81-1.3710.1143.97-3.0414.8642.75-8.1679.3234.33-4.3277.975.07-3.8128.384.17-5.01121.810.120.020.045.90-7.6863.422.452.710.75102.835.54-36.05-2.83-210.2995.3215.64-6.9-2.62
21Q3 (11)54.564.427.2145.357.812.3446.5551.0951.3335.8838.9645.035.2760.6790.944.3959.6490.870.129.0933.3349.7243.8741.8121.8615.4224.4997.43-28.67-25.922.57107.01108.2216.80-0.472.88
21Q2 (10)52.254.33-7.042.078.2-6.1430.81-27.3720.8225.82-23.9282.343.28-14.14114.382.75-13.79113.180.1122.2222.2234.56-26.0715.6618.94-6.75-22.15136.6049.27-22.39-36.60-540.8451.8416.88-11.94.71
21Q1 (9)50.082.48-7.0238.881.57-3.1142.4277.94-13.8933.9475.95-13.883.8272.07-8.613.1969.68-10.390.09-10.00.046.7566.43-12.8820.310.215.7991.51-43.0912.338.30113.73-55.219.1619.3-0.93
20Q4 (8)48.87-3.97-12.3138.28-5.18-14.6923.84-22.5-16.3219.29-22.03-16.642.22-19.57-26.251.88-18.26-24.190.1011.11-9.0928.09-19.88-12.3620.2715.439.04160.8022.262.06-60.47-93.49-5.0716.06-1.657.57
20Q3 (7)50.89-9.42-6.3840.37-9.93-3.4430.7620.63-30.8524.7474.72-30.662.7680.39-36.552.3078.29-33.530.090.0-10.035.0617.34-27.3117.56-27.83-31.91131.52-25.2740.14-31.2558.88-623.6716.331.3-4.78
20Q2 (6)56.184.318.2344.8211.6915.925.50-48.23-48.9714.16-64.07-55.671.53-63.4-55.521.29-63.76-54.580.090.00.029.88-44.32-44.8424.3338.71-8.71176.00116.03127.11-76.00-510.11-435.0116.12-16.65-10.99
20Q1 (5)53.86-3.362.5940.13-10.561.8849.2672.96.9739.4170.311.894.1838.87-3.243.5643.55-6.320.09-18.18-10.053.6667.437.2317.54-5.651.9881.47-48.29-4.8618.53132.227.3119.3429.548.35
19Q4 (4)55.732.520.044.877.320.028.49-35.950.023.14-35.150.03.01-30.80.02.48-28.320.00.1110.00.032.05-33.550.018.59-27.920.0157.5467.870.0-57.54-1064.310.014.93-12.940.0
19Q3 (3)54.364.720.041.818.120.044.48-10.990.035.6811.710.04.3526.450.03.4621.830.00.1011.110.048.23-10.970.025.79-3.230.093.8521.110.05.97-73.70.017.15-5.30.0
19Q2 (2)51.91-1.120.038.67-1.830.049.978.510.031.94-17.430.03.44-20.370.02.84-25.260.00.09-10.00.054.178.250.026.6554.940.077.50-9.50.022.6955.860.018.111.460.0
19Q1 (1)52.500.00.039.390.00.046.050.00.038.680.00.04.320.00.03.800.00.00.100.00.050.040.00.017.200.00.085.630.00.014.560.00.017.850.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)61.287.050.124.164.6562.6459.44-8.6246.93-9.7716.86-41.313.71-41.540.29-35.5664.64-5.0225.229.684.3013.9515.70-39.690.0140.217.758.23
2022 (9)57.278.2648.1212.222.86-14.4665.0558.9352.0159.1528.7264.423.4562.40.452.2768.0653.0523.012.4973.98-29.3926.0400.01-46.5116.40-3.3
2021 (8)52.900.9942.884.973.34-17.2740.9327.4332.6834.7117.4763.8814.4460.440.4418.9244.4722.022.4510.75104.78-17.65-4.7800.02-13.3416.960.18
2020 (7)52.38-2.5540.85-1.34.0412.4332.12-22.7524.26-24.1910.66-28.899.00-31.30.37-9.7636.45-19.7720.279.04127.2427.87-27.1700.02-4.9416.930.24
2019 (6)53.752.4841.395.613.5913.0841.58-15.0732.00-20.0814.99-20.4413.10-22.210.41-2.3845.43-12.918.5965.3999.5124.350.49-97.530.02016.89-2.26
2018 (5)52.45-1.6539.19-3.263.18-6.6648.9664.4640.0481.0918.8480.8116.8483.440.420.052.1656.9711.24-10.8680.02-41.1819.9800.00017.283.16
2017 (4)53.33-6.6440.51-10.653.4118.8229.77-32.6222.11-37.1710.42-44.549.18-44.020.42-10.6433.23-29.4312.61-13.27136.0332.54-36.0300.00016.754.69
2016 (3)57.12-0.5445.340.82.87-3.0744.18-16.4435.19-17.6818.79-26.3416.40-24.70.47-7.8447.09-15.6814.54-0.34102.6420.59-2.5800.00016.005.96
2015 (2)57.434.6844.987.12.96-8.2552.874.7842.751.2125.51-9.0621.78-6.240.51-7.2755.853.6614.59-27.2385.112.2414.93-10.880.00015.101.21
2014 (1)54.86042.0003.22-16.7850.46042.24028.05023.2300.55-1.7953.8810.5720.05-10.0983.25-6.8516.7557.540.00014.922.54

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