- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 14.53 | -20.12 | -13.77 | 0.27 | 17.39 | 8.0 | 0.62 | 14.81 | 72.22 | 0 | 0 | 0 | 1.86 | 46.96 | 25.24 | 4.27 | 43.74 | 99.72 | 0.00 | 0 | 0 | 372 | 0.0 | 0.0 |
| 23Q3 (19) | 18.19 | -12.8 | 10.24 | 0.23 | -52.08 | 4.55 | 0.54 | 8.0 | 45.95 | 0 | 0 | 0 | 1.26 | -45.05 | -5.17 | 2.97 | 23.85 | 32.39 | 0.00 | 0 | 0 | 372 | 0.0 | -2.36 |
| 23Q2 (18) | 20.86 | 26.35 | 24.31 | 0.48 | 92.0 | 100.0 | 0.5 | 8.7 | 13.64 | 0 | 0 | 0 | 2.30 | 51.96 | 60.88 | 2.40 | -13.97 | -8.59 | 0.00 | 0 | 0 | 372 | 0.0 | -2.36 |
| 23Q1 (17) | 16.51 | -2.02 | 2.48 | 0.25 | 0.0 | -3.85 | 0.46 | 27.78 | 15.0 | 0 | 0 | 0 | 1.51 | 2.06 | -6.18 | 2.79 | 30.41 | 12.21 | 0.00 | 0 | 0 | 372 | 0.0 | -2.36 |
| 22Q4 (16) | 16.85 | 2.12 | 1.75 | 0.25 | 13.64 | -7.41 | 0.36 | -2.7 | -16.28 | 0 | 0 | 0 | 1.48 | 11.28 | -9.0 | 2.14 | -4.72 | -17.72 | 0.00 | 0 | 0 | 372 | -2.36 | -2.36 |
| 22Q3 (15) | 16.5 | -1.67 | -11.76 | 0.22 | -8.33 | -18.52 | 0.37 | -15.91 | -26.0 | 0 | 0 | 0 | 1.33 | -6.78 | -7.65 | 2.24 | -14.48 | -16.13 | 0.00 | 0 | 0 | 381 | 0.0 | 1.33 |
| 22Q2 (14) | 16.78 | 4.16 | 0.54 | 0.24 | -7.69 | -4.0 | 0.44 | 10.0 | -15.38 | 0 | 0 | 0 | 1.43 | -11.38 | -4.51 | 2.62 | 5.61 | -15.84 | 0.00 | 0 | 0 | 381 | 0.0 | 1.33 |
| 22Q1 (13) | 16.11 | -2.72 | 18.11 | 0.26 | -3.7 | 4.0 | 0.4 | -6.98 | -29.82 | 0 | 0 | 0 | 1.61 | -1.01 | -11.95 | 2.48 | -4.38 | -40.58 | 0.00 | 0 | 0 | 381 | 0.0 | 1.33 |
| 21Q4 (12) | 16.56 | -11.44 | 27.38 | 0.27 | 0.0 | 12.5 | 0.43 | -14.0 | 7.5 | 0 | 0 | 0 | 1.63 | 12.92 | -11.68 | 2.60 | -2.89 | -15.61 | 0.00 | 0 | 0 | 381 | 1.33 | 1.33 |
| 21Q3 (11) | 18.7 | 12.04 | 41.03 | 0.27 | 8.0 | 22.73 | 0.5 | -3.85 | 13.64 | 0 | 0 | 0 | 1.44 | -3.61 | -12.98 | 2.67 | -14.18 | -19.42 | 0.00 | 0 | 0 | 376 | 0.0 | -1.31 |
| 21Q2 (10) | 16.69 | 22.36 | 39.9 | 0.25 | 0.0 | 31.58 | 0.52 | -8.77 | 18.18 | 0 | 0 | 0 | 1.50 | -18.27 | -5.95 | 3.12 | -25.44 | -15.52 | 0.00 | 0 | 0 | 376 | 0.0 | -1.31 |
| 21Q1 (9) | 13.64 | 4.92 | 8.69 | 0.25 | 4.17 | 13.64 | 0.57 | 42.5 | 111.11 | 0 | 0 | 0 | 1.83 | -0.72 | 4.56 | 4.18 | 35.81 | 94.24 | 0.00 | 0 | 0 | 376 | 0.0 | -3.34 |
| 20Q4 (8) | 13.0 | -1.96 | 24.16 | 0.24 | 9.09 | 4.35 | 0.4 | -9.09 | 2.56 | 0 | 0 | 0 | 1.85 | 11.27 | -15.96 | 3.08 | -7.27 | -17.4 | 0.00 | 0 | 0 | 376 | -1.31 | -3.34 |
| 20Q3 (7) | 13.26 | 11.15 | 19.03 | 0.22 | 15.79 | 10.0 | 0.44 | 0.0 | 25.71 | 0 | 0 | 0 | 1.66 | 4.18 | -7.59 | 3.32 | -10.03 | 5.62 | 0.00 | 0 | 0 | 381 | 0.0 | -2.06 |
| 20Q2 (6) | 11.93 | -4.94 | 23.24 | 0.19 | -13.64 | -5.0 | 0.44 | 62.96 | 46.67 | 0 | 0 | 0 | 1.59 | -9.15 | -22.92 | 3.69 | 71.43 | 19.01 | 0.00 | 0 | 0 | 381 | -2.06 | -2.06 |
| 20Q1 (5) | 12.55 | 19.87 | -7.38 | 0.22 | -4.35 | -4.35 | 0.27 | -30.77 | -38.64 | 0 | 0 | 0 | 1.75 | -20.2 | 3.27 | 2.15 | -42.24 | -33.75 | 0.00 | 0 | 0 | 389 | 0.0 | 0.0 |
| 19Q4 (4) | 10.47 | -6.01 | 0.0 | 0.23 | 15.0 | 0.0 | 0.39 | 11.43 | 0.0 | 0 | 0 | 0.0 | 2.20 | 22.36 | 0.0 | 3.72 | 18.56 | 0.0 | 0.00 | 0 | 0.0 | 389 | 0.0 | 0.0 |
| 19Q3 (3) | 11.14 | 15.08 | 0.0 | 0.2 | 0.0 | 0.0 | 0.35 | 16.67 | 0.0 | 0 | 0 | 0.0 | 1.80 | -13.11 | 0.0 | 3.14 | 1.38 | 0.0 | 0.00 | 0 | 0.0 | 389 | 0.0 | 0.0 |
| 19Q2 (2) | 9.68 | -28.56 | 0.0 | 0.2 | -13.04 | 0.0 | 0.3 | -31.82 | 0.0 | 0 | 0 | 0.0 | 2.07 | 21.72 | 0.0 | 3.10 | -4.56 | 0.0 | 0.00 | 0 | 0.0 | 389 | 0.0 | 0.0 |
| 19Q1 (1) | 13.55 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.70 | 0.0 | 0.0 | 3.25 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 389 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 70.09 | 5.81 | 1.23 | 26.8 | 2.11 | 33.54 | 0 | 0 | 1.75 | 19.84 | 3.01 | 26.21 | 0.00 | 0 | 372 | 0.0 |
| 2022 (9) | 66.24 | 0.99 | 0.97 | -5.83 | 1.58 | -21.78 | 0 | 0 | 1.46 | -6.75 | 2.39 | -22.55 | 0.00 | 0 | 372 | -2.36 |
| 2021 (8) | 65.59 | 29.27 | 1.03 | 17.05 | 2.02 | 30.32 | 0 | 0 | 1.57 | -9.45 | 3.08 | 0.82 | 0.00 | 0 | 381 | 1.33 |
| 2020 (7) | 50.74 | 13.18 | 0.88 | 2.33 | 1.55 | 4.73 | 0 | 0 | 1.73 | -9.59 | 3.05 | -7.47 | 0.00 | 0 | 376 | -1.31 |
| 2019 (6) | 44.83 | -5.34 | 0.86 | -9.47 | 1.48 | -1.33 | 0 | 0 | 1.92 | -4.36 | 3.30 | 4.23 | 0.00 | 0 | 381 | -2.06 |
| 2018 (5) | 47.36 | -2.69 | 0.95 | -6.86 | 1.5 | -39.02 | 0 | 0 | 2.01 | -4.29 | 3.17 | -37.34 | 0.00 | 0 | 389 | -9.74 |
| 2017 (4) | 48.67 | 8.52 | 1.02 | 2.0 | 2.46 | 33.7 | 0 | 0 | 2.10 | -6.01 | 5.05 | 23.2 | 0.00 | 0 | 431 | -3.36 |
| 2016 (3) | 44.85 | 1.1 | 1.0 | -2.91 | 1.84 | -44.07 | 0 | 0 | 2.23 | -3.97 | 4.10 | -44.68 | 0.00 | 0 | 446 | 3.24 |
| 2015 (2) | 44.36 | -21.89 | 1.03 | -16.94 | 3.29 | 72.25 | 0 | 0 | 2.32 | 6.34 | 7.42 | 120.52 | 0.00 | 0 | 432 | -4.42 |
| 2014 (1) | 56.79 | 6.53 | 1.24 | 19.23 | 1.91 | 8.52 | 0 | 0 | 2.18 | 0 | 3.36 | 0 | 0.00 | 0 | 452 | 13.57 |
