- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.79 | -23.79 | 4.46 | 0.2 | -13.04 | -4.76 | 0.8 | -2.44 | 8.11 | 0.01 | 0.0 | 0.0 | 2.95 | 14.11 | -8.83 | 11.78 | 28.02 | 3.49 | 0.15 | 31.22 | -4.27 | 732 | 0.0 | 0.0 |
| 23Q3 (19) | 8.91 | 12.5 | -1.22 | 0.23 | 9.52 | 0.0 | 0.82 | 7.89 | 3.8 | 0.01 | 0.0 | 0.0 | 2.58 | -2.65 | 1.23 | 9.20 | -4.09 | 5.08 | 0.11 | -11.11 | 1.23 | 732 | 0.0 | -5.06 |
| 23Q2 (18) | 7.92 | 18.92 | -21.89 | 0.21 | 10.53 | -8.7 | 0.76 | 7.04 | 4.11 | 0.01 | 0.0 | 0.0 | 2.65 | -7.06 | 16.9 | 9.60 | -9.99 | 33.29 | 0.13 | -15.91 | 28.03 | 732 | 0.0 | -5.06 |
| 23Q1 (17) | 6.66 | 2.46 | -32.93 | 0.19 | -9.52 | -13.64 | 0.71 | -4.05 | 1.43 | 0.01 | 0.0 | 0.0 | 2.85 | -11.7 | 28.77 | 10.66 | -6.36 | 51.23 | 0.15 | -2.4 | 49.1 | 732 | 0.0 | -5.06 |
| 22Q4 (16) | 6.5 | -27.94 | -32.01 | 0.21 | -8.7 | -8.7 | 0.74 | -6.33 | 7.25 | 0.01 | 0.0 | 0.0 | 3.23 | 26.7 | 34.29 | 11.38 | 29.99 | 57.73 | 0.15 | 38.77 | 47.08 | 732 | -5.06 | -5.06 |
| 22Q3 (15) | 9.02 | -11.05 | 3.92 | 0.23 | 0.0 | 15.0 | 0.79 | 8.22 | 25.4 | 0.01 | 0.0 | -50.0 | 2.55 | 12.42 | 10.67 | 8.76 | 21.66 | 20.67 | 0.11 | 12.42 | -51.88 | 771 | 0.0 | -4.34 |
| 22Q2 (14) | 10.14 | 2.11 | -14.43 | 0.23 | 4.55 | -4.17 | 0.73 | 4.29 | 12.31 | 0.01 | 0.0 | 0.0 | 2.27 | 2.38 | 11.99 | 7.20 | 2.13 | 31.25 | 0.10 | -2.07 | 16.86 | 771 | 0.0 | -4.34 |
| 22Q1 (13) | 9.93 | 3.87 | -3.4 | 0.22 | -4.35 | 4.76 | 0.7 | 1.45 | -1.41 | 0.01 | 0.0 | -50.0 | 2.22 | -7.91 | 8.45 | 7.05 | -2.33 | 2.07 | 0.10 | -3.73 | -48.24 | 771 | 0.0 | -4.34 |
| 21Q4 (12) | 9.56 | 10.14 | -4.88 | 0.23 | 15.0 | 283.33 | 0.69 | 9.52 | -27.37 | 0.01 | -50.0 | 0.0 | 2.41 | 4.41 | 302.98 | 7.22 | -0.56 | -23.65 | 0.10 | -54.6 | 5.13 | 771 | -4.34 | -4.34 |
| 21Q3 (11) | 8.68 | -26.75 | -17.1 | 0.2 | -16.67 | -9.09 | 0.63 | -3.08 | -23.17 | 0.02 | 100.0 | 0.0 | 2.30 | 13.77 | 9.66 | 7.26 | 32.32 | -7.33 | 0.23 | 173.04 | 20.62 | 806 | 0.0 | -20.59 |
| 21Q2 (10) | 11.85 | 15.27 | 67.61 | 0.24 | 14.29 | 20.0 | 0.65 | -8.45 | -8.45 | 0.01 | -50.0 | -50.0 | 2.03 | -0.86 | -28.41 | 5.49 | -20.58 | -45.38 | 0.08 | -56.62 | -70.17 | 806 | 0.0 | -23.6 |
| 21Q1 (9) | 10.28 | 2.29 | 29.47 | 0.21 | 250.0 | 16.67 | 0.71 | -25.26 | 1.43 | 0.02 | 100.0 | 0.0 | 2.04 | 242.17 | -9.89 | 6.91 | -26.94 | -21.66 | 0.19 | 95.53 | -22.76 | 806 | 0.0 | -11.14 |
| 20Q4 (8) | 10.05 | -4.01 | 18.37 | 0.06 | -72.73 | -80.0 | 0.95 | 15.85 | 35.71 | 0.01 | -50.0 | -50.0 | 0.60 | -71.59 | -83.1 | 9.45 | 20.7 | 14.65 | 0.10 | -47.91 | -57.76 | 806 | -20.59 | -23.6 |
| 20Q3 (7) | 10.47 | 48.09 | 8.95 | 0.22 | 10.0 | 10.0 | 0.82 | 15.49 | -4.65 | 0.02 | 0.0 | 0.0 | 2.10 | -25.72 | 0.96 | 7.83 | -22.01 | -12.48 | 0.19 | -32.47 | -8.21 | 1015 | -3.79 | -3.79 |
| 20Q2 (6) | 7.07 | -10.96 | -30.62 | 0.2 | 11.11 | 5.26 | 0.71 | 1.43 | -26.04 | 0.02 | 0.0 | 0.0 | 2.83 | 24.78 | 51.72 | 10.04 | 13.91 | 6.6 | 0.28 | 12.31 | 44.13 | 1055 | 16.32 | 0.0 |
| 20Q1 (5) | 7.94 | -6.48 | -29.42 | 0.18 | -40.0 | -25.0 | 0.7 | 0.0 | -13.58 | 0.02 | 0.0 | 0.0 | 2.27 | -35.84 | 6.27 | 8.82 | 6.93 | 22.45 | 0.25 | 6.93 | 41.69 | 907 | -14.03 | -14.03 |
| 19Q4 (4) | 8.49 | -11.65 | 0.0 | 0.3 | 50.0 | 0.0 | 0.7 | -18.6 | 0.0 | 0.02 | 0.0 | 0.0 | 3.53 | 69.79 | 0.0 | 8.24 | -7.87 | 0.0 | 0.24 | 13.19 | 0.0 | 1055 | 0.0 | 0.0 |
| 19Q3 (3) | 9.61 | -5.69 | 0.0 | 0.2 | 5.26 | 0.0 | 0.86 | -10.42 | 0.0 | 0.02 | 0.0 | 0.0 | 2.08 | 11.62 | 0.0 | 8.95 | -5.01 | 0.0 | 0.21 | 6.04 | 0.0 | 1055 | 0.0 | 0.0 |
| 19Q2 (2) | 10.19 | -9.42 | 0.0 | 0.19 | -20.83 | 0.0 | 0.96 | 18.52 | 0.0 | 0.02 | 0.0 | 0.0 | 1.86 | -12.6 | 0.0 | 9.42 | 30.85 | 0.0 | 0.20 | 10.4 | 0.0 | 1055 | 0.0 | 0.0 |
| 19Q1 (1) | 11.25 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.13 | 0.0 | 0.0 | 7.20 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 1055 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 30.28 | -14.9 | 0.83 | -6.74 | 3.08 | 4.05 | 0.03 | 0.0 | 2.74 | 9.58 | 10.17 | 22.27 | 0.10 | 17.5 | 732 | 0.0 |
| 2022 (9) | 35.58 | -11.84 | 0.89 | 1.14 | 2.96 | 10.04 | 0.03 | -50.0 | 2.50 | 14.72 | 8.32 | 24.82 | 0.08 | -43.28 | 732 | -5.06 |
| 2021 (8) | 40.36 | 15.55 | 0.88 | 33.33 | 2.69 | -15.14 | 0.06 | 0.0 | 2.18 | 15.39 | 6.67 | -26.56 | 0.15 | -13.45 | 771 | -4.34 |
| 2020 (7) | 34.93 | -11.68 | 0.66 | -28.26 | 3.17 | -4.8 | 0.06 | -14.29 | 1.89 | -18.77 | 9.08 | 7.79 | 0.17 | -2.95 | 806 | -20.59 |
| 2019 (6) | 39.55 | -20.76 | 0.92 | 0.0 | 3.33 | 4.39 | 0.07 | 16.67 | 2.33 | 26.19 | 8.42 | 31.73 | 0.18 | 47.23 | 1015 | -3.79 |
| 2018 (5) | 49.91 | 13.61 | 0.92 | -2.13 | 3.19 | 2.24 | 0.06 | 20.0 | 1.84 | -13.85 | 6.39 | -10.01 | 0.12 | 5.62 | 1055 | 24.85 |
| 2017 (4) | 43.93 | -0.27 | 0.94 | -2.08 | 3.12 | 2.97 | 0.05 | -16.67 | 2.14 | -1.82 | 7.10 | 3.25 | 0.11 | -16.44 | 845 | -5.48 |
| 2016 (3) | 44.05 | -8.19 | 0.96 | -26.72 | 3.03 | 9.78 | 0.06 | 20.0 | 2.18 | -20.18 | 6.88 | 19.58 | 0.14 | 30.71 | 894 | 7.71 |
| 2015 (2) | 47.98 | -18.68 | 1.31 | 29.7 | 2.76 | 3.37 | 0.05 | 0.0 | 2.73 | 59.49 | 5.75 | 27.11 | 0.10 | 22.97 | 830 | 4.93 |
| 2014 (1) | 59.0 | 0.24 | 1.01 | 1.0 | 2.67 | 1.52 | 0.05 | 0.0 | 1.71 | 0 | 4.53 | 0 | 0.08 | 0 | 791 | 12.36 |
