- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 120.25 | -3.17 | 5.6 | 7.13 | 2.89 | 5.47 | 2.54 | -20.13 | -37.28 | 3.37 | 16.61 | 22.55 | 5.93 | 6.26 | -0.12 | 2.11 | -17.51 | -40.61 | 2.80 | 20.43 | 16.04 | 11976 | 0.0 | 0.0 |
| 23Q3 (19) | 124.19 | 8.88 | 36.46 | 6.93 | 2.82 | 5.48 | 3.18 | -3.34 | 13.98 | 2.89 | 29.6 | 0.35 | 5.58 | -5.57 | -22.7 | 2.56 | -11.23 | -16.47 | 2.33 | 19.03 | -26.46 | 11976 | 0.0 | -6.57 |
| 23Q2 (18) | 114.06 | 16.75 | -4.62 | 6.74 | -0.59 | -13.37 | 3.29 | -3.8 | -8.1 | 2.23 | 16.75 | -11.16 | 5.91 | -14.85 | -9.17 | 2.88 | -17.6 | -3.65 | 1.96 | 0.01 | -6.86 | 11976 | 0.0 | -6.57 |
| 23Q1 (17) | 97.7 | -14.2 | -14.39 | 6.78 | 0.3 | -12.74 | 3.42 | -15.56 | -7.07 | 1.91 | -30.55 | -11.98 | 6.94 | 16.9 | 1.92 | 3.50 | -1.58 | 8.55 | 1.95 | -19.05 | 2.81 | 11976 | 0.0 | -6.57 |
| 22Q4 (16) | 113.87 | 25.12 | -15.36 | 6.76 | 2.89 | -23.27 | 4.05 | 45.16 | -11.18 | 2.75 | -4.51 | -53.78 | 5.94 | -17.76 | -9.35 | 3.56 | 16.02 | 4.93 | 2.42 | -23.68 | -45.4 | 11976 | -6.57 | -6.57 |
| 22Q3 (15) | 91.01 | -23.89 | -32.01 | 6.57 | -15.55 | -12.28 | 2.79 | -22.07 | -18.66 | 2.88 | 14.74 | 169.16 | 7.22 | 10.96 | 29.02 | 3.07 | 2.4 | 19.64 | 3.16 | 50.76 | 295.89 | 12818 | 0.0 | -2.89 |
| 22Q2 (14) | 119.58 | 4.78 | -20.88 | 7.78 | 0.13 | -3.71 | 3.58 | -2.72 | -0.28 | 2.51 | 15.67 | 41.01 | 6.51 | -4.44 | 21.7 | 2.99 | -7.16 | 26.04 | 2.10 | 10.39 | 78.23 | 12818 | 0.0 | -2.89 |
| 22Q1 (13) | 114.12 | -15.17 | -1.95 | 7.77 | -11.8 | 0.39 | 3.68 | -19.3 | 2.79 | 2.17 | -63.53 | 45.64 | 6.81 | 3.97 | 2.38 | 3.22 | -4.86 | 4.84 | 1.90 | -57.01 | 48.53 | 12818 | 0.0 | -2.89 |
| 21Q4 (12) | 134.53 | 0.5 | 0.72 | 8.81 | 17.62 | 12.09 | 4.56 | 32.94 | 25.97 | 5.95 | 456.07 | 150.0 | 6.55 | 17.04 | 11.29 | 3.39 | 32.28 | 25.07 | 4.42 | 453.31 | 148.22 | 12818 | -2.89 | -2.89 |
| 21Q3 (11) | 133.86 | -11.43 | 11.29 | 7.49 | -7.3 | 15.41 | 3.43 | -4.46 | 28.46 | 1.07 | -39.89 | -32.28 | 5.60 | 4.66 | 3.7 | 2.56 | 7.88 | 15.43 | 0.80 | -32.13 | -39.15 | 13199 | 0.0 | -6.72 |
| 21Q2 (10) | 151.14 | 29.86 | 60.48 | 8.08 | 4.39 | 40.03 | 3.59 | 0.28 | 27.3 | 1.78 | 19.46 | 69.52 | 5.35 | -19.61 | -12.74 | 2.38 | -22.78 | -20.67 | 1.18 | -8.0 | 5.64 | 13199 | 0.0 | -6.72 |
| 21Q1 (9) | 116.39 | -12.86 | 65.35 | 7.74 | -1.53 | 30.96 | 3.58 | -1.1 | 16.99 | 1.49 | -37.39 | 47.52 | 6.65 | 13.01 | -20.8 | 3.08 | 13.49 | -29.25 | 1.28 | -28.15 | -10.78 | 13199 | 0.0 | -7.97 |
| 20Q4 (8) | 133.57 | 11.05 | 17.01 | 7.86 | 21.11 | 12.29 | 3.62 | 35.58 | 1.97 | 2.38 | 50.63 | 158.7 | 5.88 | 9.06 | -4.04 | 2.71 | 22.09 | -12.85 | 1.78 | 35.65 | 121.08 | 13199 | -6.72 | -7.97 |
| 20Q3 (7) | 120.28 | 27.71 | 7.68 | 6.49 | 12.48 | -4.56 | 2.67 | -5.32 | -21.01 | 1.58 | 50.48 | 68.09 | 5.40 | -11.93 | -11.37 | 2.22 | -25.86 | -26.64 | 1.31 | 17.82 | 56.09 | 14150 | 0.0 | -1.34 |
| 20Q2 (6) | 94.18 | 33.8 | -8.67 | 5.77 | -2.37 | -16.98 | 2.82 | -7.84 | -17.06 | 1.05 | 3.96 | 3.96 | 6.13 | -27.03 | -9.1 | 2.99 | -31.12 | -9.19 | 1.11 | -22.3 | 13.83 | 14150 | -1.34 | -1.34 |
| 20Q1 (5) | 70.39 | -38.34 | -20.72 | 5.91 | -15.57 | -8.23 | 3.06 | -13.8 | -22.34 | 1.01 | 9.78 | 13.48 | 8.40 | 36.92 | 15.76 | 4.35 | 39.78 | -2.03 | 1.43 | 78.03 | 43.15 | 14342 | 0.0 | 0.0 |
| 19Q4 (4) | 114.15 | 2.19 | 0.0 | 7.0 | 2.94 | 0.0 | 3.55 | 5.03 | 0.0 | 0.92 | -2.13 | 0.0 | 6.13 | 0.73 | 0.0 | 3.11 | 2.78 | 0.0 | 0.81 | -4.23 | 0.0 | 14342 | 0.0 | 0.0 |
| 19Q3 (3) | 111.7 | 8.32 | 0.0 | 6.8 | -2.16 | 0.0 | 3.38 | -0.59 | 0.0 | 0.94 | -6.93 | 0.0 | 6.09 | -9.67 | 0.0 | 3.03 | -8.22 | 0.0 | 0.84 | -14.08 | 0.0 | 14342 | 0.0 | 0.0 |
| 19Q2 (2) | 103.12 | 16.14 | 0.0 | 6.95 | 7.92 | 0.0 | 3.4 | -13.71 | 0.0 | 1.01 | 13.48 | 0.0 | 6.74 | -7.08 | 0.0 | 3.30 | -25.7 | 0.0 | 0.98 | -2.29 | 0.0 | 14342 | 0.0 | 0.0 |
| 19Q1 (1) | 88.79 | 0.0 | 0.0 | 6.44 | 0.0 | 0.0 | 3.94 | 0.0 | 0.0 | 0.89 | 0.0 | 0.0 | 7.25 | 0.0 | 0.0 | 4.44 | 0.0 | 0.0 | 1.00 | 0.0 | 0.0 | 14342 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 456.19 | 4.01 | 27.57 | -4.54 | 12.43 | -11.84 | 10.4 | 0.87 | 6.04 | -8.22 | 2.72 | -15.25 | 2.28 | -3.02 | 11976 | 0.0 |
| 2022 (9) | 438.59 | -18.16 | 28.88 | -10.09 | 14.1 | -6.99 | 10.31 | 0.29 | 6.58 | 9.87 | 3.21 | 13.65 | 2.35 | 22.55 | 11976 | -6.57 |
| 2021 (8) | 535.92 | 28.08 | 32.12 | 23.44 | 15.16 | 24.57 | 10.28 | 70.76 | 5.99 | -3.62 | 2.83 | -2.75 | 1.92 | 33.32 | 12818 | -2.89 |
| 2020 (7) | 418.41 | 0.16 | 26.02 | -4.3 | 12.17 | -14.66 | 6.02 | 60.11 | 6.22 | -4.45 | 2.91 | -14.79 | 1.44 | 59.86 | 13199 | -6.72 |
| 2019 (6) | 417.76 | -9.36 | 27.19 | -12.66 | 14.26 | -5.87 | 3.76 | -11.53 | 6.51 | -3.63 | 3.41 | 3.85 | 0.90 | -2.39 | 14150 | -1.34 |
| 2018 (5) | 460.91 | 2.72 | 31.13 | -3.23 | 15.15 | 7.37 | 4.25 | 14.86 | 6.75 | -5.8 | 3.29 | 4.53 | 0.92 | 11.82 | 14342 | -3.96 |
| 2017 (4) | 448.7 | 4.11 | 32.17 | 2.62 | 14.11 | -20.24 | 3.7 | 9.14 | 7.17 | -1.44 | 3.14 | -23.39 | 0.82 | 4.83 | 14934 | 0.48 |
| 2016 (3) | 430.98 | 4.39 | 31.35 | 0.84 | 17.69 | -3.39 | 3.39 | 9.35 | 7.27 | -3.4 | 4.10 | -7.45 | 0.79 | 4.76 | 14862 | -6.53 |
| 2015 (2) | 412.86 | -0.68 | 31.09 | 2.0 | 18.31 | -0.97 | 3.1 | 16.98 | 7.53 | 2.7 | 4.43 | -0.29 | 0.75 | 17.79 | 15901 | 1.29 |
| 2014 (1) | 415.7 | 12.09 | 30.48 | 11.24 | 18.49 | 10.78 | 2.65 | -27.6 | 7.33 | 0 | 4.45 | 0 | 0.64 | 0 | 15699 | -4.19 |
