- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 19.14 | 4.13 | -14.36 | 0.37 | -2.63 | -5.13 | 0.33 | -19.51 | -17.5 | 0.73 | -2.67 | 52.08 | 1.93 | -6.5 | 10.78 | 1.72 | -22.71 | -3.66 | 3.81 | -6.53 | 77.59 | 304 | 0.0 | 0.0 |
| 23Q3 (19) | 18.38 | -19.91 | -29.66 | 0.38 | 2.7 | -24.0 | 0.41 | 0.0 | -10.87 | 0.75 | 10.29 | 22.95 | 2.07 | 28.24 | 8.05 | 2.23 | 24.86 | 26.71 | 4.08 | 37.72 | 74.79 | 304 | 0.0 | -3.8 |
| 23Q2 (18) | 22.95 | 1.06 | -30.37 | 0.37 | 5.71 | -26.0 | 0.41 | 13.89 | -8.89 | 0.68 | 9.68 | 4.62 | 1.61 | 4.61 | 6.28 | 1.79 | 12.7 | 30.85 | 2.96 | 8.53 | 50.25 | 304 | 0.0 | -3.8 |
| 23Q1 (17) | 22.71 | 1.61 | -4.66 | 0.35 | -10.26 | -31.37 | 0.36 | -10.0 | -2.7 | 0.62 | 29.17 | 26.53 | 1.54 | -11.68 | -28.02 | 1.59 | -11.43 | 2.05 | 2.73 | 27.12 | 32.72 | 304 | 0.0 | -3.8 |
| 22Q4 (16) | 22.35 | -14.47 | 8.18 | 0.39 | -22.0 | 5.41 | 0.4 | -13.04 | 29.03 | 0.48 | -21.31 | 11.63 | 1.74 | -8.81 | -2.56 | 1.79 | 1.66 | 19.28 | 2.15 | -8.0 | 3.19 | 304 | -3.8 | -3.8 |
| 22Q3 (15) | 26.13 | -20.72 | 13.81 | 0.5 | 0.0 | 25.0 | 0.46 | 2.22 | 76.92 | 0.61 | -6.15 | 29.79 | 1.91 | 26.14 | 9.84 | 1.76 | 28.94 | 55.46 | 2.33 | 18.38 | 14.04 | 316 | 0.0 | 0.0 |
| 22Q2 (14) | 32.96 | 38.37 | 68.51 | 0.5 | -1.96 | 42.86 | 0.45 | 21.62 | 25.0 | 0.65 | 32.65 | 71.05 | 1.52 | -29.15 | -15.22 | 1.37 | -12.1 | -25.82 | 1.97 | -4.13 | 1.51 | 316 | 0.0 | 0.0 |
| 22Q1 (13) | 23.82 | 15.3 | 42.72 | 0.51 | 37.84 | 24.39 | 0.37 | 19.35 | 208.33 | 0.49 | 13.95 | 44.12 | 2.14 | 19.55 | -12.84 | 1.55 | 3.52 | 116.04 | 2.06 | -1.16 | 0.98 | 316 | 0.0 | 0.0 |
| 21Q4 (12) | 20.66 | -10.02 | 43.57 | 0.37 | -7.5 | 27.59 | 0.31 | 19.23 | -32.61 | 0.43 | -8.51 | 22.86 | 1.79 | 2.8 | -11.13 | 1.50 | 32.5 | -53.06 | 2.08 | 1.67 | -14.43 | 316 | 0.0 | 0.0 |
| 21Q3 (11) | 22.96 | 17.38 | 97.76 | 0.4 | 14.29 | 33.33 | 0.26 | -27.78 | -25.71 | 0.47 | 23.68 | 113.64 | 1.74 | -2.64 | -32.58 | 1.13 | -38.47 | -62.44 | 2.05 | 5.37 | 8.03 | 316 | 0.0 | 0.0 |
| 21Q2 (10) | 19.56 | 17.2 | 72.49 | 0.35 | -14.63 | 16.67 | 0.36 | 200.0 | 200.0 | 0.38 | 11.76 | 5.56 | 1.79 | -27.16 | -32.36 | 1.84 | 155.98 | 73.93 | 1.94 | -4.63 | -38.8 | 316 | 0.0 | 0.0 |
| 21Q1 (9) | 16.69 | 15.98 | 2.46 | 0.41 | 41.38 | 46.43 | 0.12 | -73.91 | 33.33 | 0.34 | -2.86 | -10.53 | 2.46 | 21.9 | 42.92 | 0.72 | -77.51 | 30.14 | 2.04 | -16.24 | -12.67 | 316 | 0.0 | 26.91 |
| 20Q4 (8) | 14.39 | 23.94 | -3.94 | 0.29 | -3.33 | 11.54 | 0.46 | 31.43 | 27.78 | 0.35 | 59.09 | 20.69 | 2.02 | -22.01 | 16.11 | 3.20 | 6.04 | 33.02 | 2.43 | 28.36 | 25.64 | 316 | 0.0 | 26.91 |
| 20Q3 (7) | 11.61 | 2.38 | -46.23 | 0.3 | 0.0 | -16.67 | 0.35 | 191.67 | -31.37 | 0.22 | -38.89 | -37.14 | 2.58 | -2.33 | 54.97 | 3.01 | 184.88 | 27.62 | 1.89 | -40.31 | 16.89 | 316 | 0.0 | 26.91 |
| 20Q2 (6) | 11.34 | -30.39 | -39.23 | 0.3 | 7.14 | -18.92 | 0.12 | 33.33 | -53.85 | 0.36 | -5.26 | 24.14 | 2.65 | 53.91 | 33.42 | 1.06 | 91.53 | -24.05 | 3.17 | 36.09 | 104.27 | 316 | 26.91 | 26.91 |
| 20Q1 (5) | 16.29 | 8.74 | -19.32 | 0.28 | 7.69 | -20.0 | 0.09 | -75.0 | -73.53 | 0.38 | 31.03 | 31.03 | 1.72 | -0.97 | -0.85 | 0.55 | -77.01 | -67.19 | 2.33 | 20.5 | 62.41 | 249 | 0.0 | 0.0 |
| 19Q4 (4) | 14.98 | -30.62 | 0.0 | 0.26 | -27.78 | 0.0 | 0.36 | -29.41 | 0.0 | 0.29 | -17.14 | 0.0 | 1.74 | 4.09 | 0.0 | 2.40 | 1.74 | 0.0 | 1.94 | 19.42 | 0.0 | 249 | 0.0 | 0.0 |
| 19Q3 (3) | 21.59 | 15.7 | 0.0 | 0.36 | -2.7 | 0.0 | 0.51 | 96.15 | 0.0 | 0.35 | 20.69 | 0.0 | 1.67 | -15.91 | 0.0 | 2.36 | 69.53 | 0.0 | 1.62 | 4.31 | 0.0 | 249 | 0.0 | 0.0 |
| 19Q2 (2) | 18.66 | -7.58 | 0.0 | 0.37 | 5.71 | 0.0 | 0.26 | -23.53 | 0.0 | 0.29 | 0.0 | 0.0 | 1.98 | 14.38 | 0.0 | 1.39 | -17.26 | 0.0 | 1.55 | 8.2 | 0.0 | 249 | 0.0 | 0.0 |
| 19Q1 (1) | 20.19 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 1.73 | 0.0 | 0.0 | 1.68 | 0.0 | 0.0 | 1.44 | 0.0 | 0.0 | 249 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 83.18 | -20.98 | 1.47 | -22.63 | 1.51 | -10.12 | 2.78 | 25.23 | 1.77 | -2.08 | 1.82 | 13.75 | 3.34 | 58.48 | 304 | 0.0 |
| 2022 (9) | 105.27 | 31.82 | 1.9 | 24.18 | 1.68 | 58.49 | 2.22 | 37.89 | 1.80 | -5.79 | 1.60 | 20.23 | 2.11 | 4.6 | 304 | -3.8 |
| 2021 (8) | 79.86 | 48.88 | 1.53 | 29.66 | 1.06 | 4.95 | 1.61 | 22.9 | 1.92 | -12.91 | 1.33 | -29.51 | 2.02 | -17.45 | 316 | 0.0 |
| 2020 (7) | 53.64 | -28.88 | 1.18 | -11.94 | 1.01 | -31.29 | 1.31 | 7.38 | 2.20 | 23.82 | 1.88 | -3.39 | 2.44 | 50.98 | 316 | 0.0 |
| 2019 (6) | 75.42 | -11.89 | 1.34 | -0.74 | 1.47 | 0.68 | 1.22 | 19.61 | 1.78 | 12.66 | 1.95 | 14.28 | 1.62 | 35.75 | 316 | 7.85 |
| 2018 (5) | 85.6 | 37.14 | 1.35 | 33.66 | 1.46 | 0.69 | 1.02 | 7.37 | 1.58 | -2.53 | 1.71 | -26.58 | 1.19 | -21.71 | 293 | 17.67 |
| 2017 (4) | 62.42 | 21.35 | 1.01 | -35.67 | 1.45 | 26.09 | 0.95 | 4.4 | 1.62 | -46.98 | 2.32 | 3.91 | 1.52 | -13.97 | 249 | 71.72 |
| 2016 (3) | 51.44 | -10.35 | 1.57 | 20.77 | 1.15 | -2.54 | 0.91 | -7.14 | 3.05 | 34.71 | 2.24 | 8.71 | 1.77 | 3.58 | 145 | 0.0 |
| 2015 (2) | 57.38 | -35.56 | 1.3 | -15.03 | 1.18 | -33.33 | 0.98 | -15.52 | 2.27 | 31.85 | 2.06 | 3.45 | 1.71 | 31.1 | 145 | 0.0 |
| 2014 (1) | 89.04 | 0.95 | 1.53 | 0.66 | 1.77 | 13.46 | 1.16 | 46.84 | 1.72 | 0 | 1.99 | 0 | 1.30 | 0 | 145 | 0.0 |
