- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q2 (20) | 14.95 | 7.48 | -2.54 | 1.64 | 10.81 | 2.5 | 0.37 | 5.71 | 19.35 | 0.18 | -5.26 | -10.0 | 10.97 | 3.1 | 5.17 | 2.47 | -1.64 | 22.47 | 1.20 | -11.85 | -7.65 | 1097 | 0.0 | -0.63 |
| 25Q1 (19) | 13.91 | 8.0 | 10.66 | 1.48 | -10.84 | 2.07 | 0.35 | 12.9 | 12.9 | 0.19 | 0.0 | 11.76 | 10.64 | -17.45 | -7.76 | 2.52 | 4.54 | 2.03 | 1.37 | -7.4 | 1.0 | 1097 | 0.0 | -0.63 |
| 24Q4 (18) | 12.88 | -20.05 | 8.6 | 1.66 | 1.22 | -4.05 | 0.31 | -18.42 | 3.33 | 0.19 | -5.0 | 0.0 | 12.89 | 26.6 | -11.65 | 2.41 | 2.04 | -4.85 | 1.48 | 18.82 | -7.92 | 1097 | -0.63 | -0.63 |
| 24Q3 (17) | 16.11 | 5.02 | 5.64 | 1.64 | 2.5 | 7.19 | 0.38 | 22.58 | 2.7 | 0.2 | 0.0 | 5.26 | 10.18 | -2.4 | 1.47 | 2.36 | 16.72 | -2.78 | 1.24 | -4.78 | -0.36 | 1104 | 0.0 | 0.73 |
| 24Q2 (16) | 15.34 | 22.04 | -7.09 | 1.6 | 10.34 | -1.23 | 0.31 | 0.0 | -18.42 | 0.2 | 17.65 | 11.11 | 10.43 | -9.58 | 6.3 | 2.02 | -18.06 | -12.2 | 1.30 | -3.6 | 19.59 | 1104 | 0.0 | 0.73 |
| 24Q1 (15) | 12.57 | 5.99 | -9.83 | 1.45 | -16.18 | 2.84 | 0.31 | 3.33 | -18.42 | 0.17 | -10.53 | -5.56 | 11.54 | -20.92 | 14.05 | 2.47 | -2.5 | -9.53 | 1.35 | -15.58 | 4.74 | 1104 | 0.0 | 0.73 |
| 23Q4 (14) | 11.86 | -22.23 | -2.15 | 1.73 | 13.07 | 6.13 | 0.3 | -18.92 | 7.14 | 0.19 | 0.0 | 5.56 | 14.59 | 45.39 | 8.46 | 2.53 | 4.26 | 9.49 | 1.60 | 28.58 | 7.87 | 1104 | 0.73 | 0.73 |
| 23Q3 (13) | 15.25 | -7.63 | -11.29 | 1.53 | -5.56 | -2.55 | 0.37 | -2.63 | 12.12 | 0.19 | 5.56 | 0.0 | 10.03 | 2.25 | 9.85 | 2.43 | 5.41 | 26.38 | 1.25 | 14.28 | 12.72 | 1096 | 0.0 | 4.58 |
| 23Q2 (12) | 16.51 | 18.44 | -3.17 | 1.62 | 14.89 | 3.85 | 0.38 | 0.0 | 31.03 | 0.18 | 0.0 | 20.0 | 9.81 | -2.99 | 7.24 | 2.30 | -15.57 | 35.32 | 1.09 | -15.57 | 23.92 | 1096 | 0.0 | 4.58 |
| 23Q1 (11) | 13.94 | 15.02 | -7.56 | 1.41 | -13.5 | -3.42 | 0.38 | 35.71 | 15.15 | 0.18 | 0.0 | 0.0 | 10.11 | -24.79 | 4.47 | 2.73 | 18.0 | 24.57 | 1.29 | -13.06 | 8.18 | 1096 | 0.0 | 4.58 |
| 22Q4 (10) | 12.12 | -29.49 | -12.3 | 1.63 | 3.82 | -1.21 | 0.28 | -15.15 | -9.68 | 0.18 | -5.26 | 0.0 | 13.45 | 47.25 | 12.64 | 2.31 | 20.34 | 2.99 | 1.49 | 34.37 | 14.03 | 1096 | 4.58 | 4.58 |
| 22Q3 (9) | 17.19 | 0.82 | 14.37 | 1.57 | 0.64 | 6.8 | 0.33 | 13.79 | 3.12 | 0.19 | 26.67 | 5.56 | 9.13 | -0.18 | -6.62 | 1.92 | 12.87 | -9.83 | 1.11 | 25.64 | -7.71 | 1048 | 0.0 | -0.66 |
| 22Q2 (8) | 17.05 | 13.06 | 6.76 | 1.56 | 6.85 | 2.63 | 0.29 | -12.12 | -3.33 | 0.15 | -16.67 | -6.25 | 9.15 | -5.5 | -3.87 | 1.70 | -22.27 | -9.46 | 0.88 | -26.3 | -12.19 | 1048 | 0.0 | -0.66 |
| 22Q1 (7) | 15.08 | 9.12 | 14.68 | 1.46 | -11.52 | 6.57 | 0.33 | 6.45 | 6.45 | 0.18 | 0.0 | 0.0 | 9.68 | -18.91 | -7.07 | 2.19 | -2.44 | -7.17 | 1.19 | -8.36 | -12.8 | 1048 | 0.0 | -0.66 |
| 21Q4 (6) | 13.82 | -8.05 | 28.68 | 1.65 | 12.24 | 5.1 | 0.31 | -3.12 | 6.9 | 0.18 | 0.0 | -14.29 | 11.94 | 22.07 | -18.33 | 2.24 | 5.36 | -16.93 | 1.30 | 8.76 | -33.39 | 1048 | -0.66 | -0.66 |
| 21Q3 (5) | 15.03 | -5.89 | -8.58 | 1.47 | -3.29 | -5.77 | 0.32 | 6.67 | 23.08 | 0.18 | 12.5 | 12.5 | 9.78 | 2.76 | 3.07 | 2.13 | 13.34 | 34.62 | 1.20 | 19.54 | 23.05 | 1055 | 0.0 | -5.72 |
| 21Q2 (4) | 15.97 | 21.44 | 0.0 | 1.52 | 10.95 | 0.0 | 0.3 | -3.23 | 0.0 | 0.16 | -11.11 | 0.0 | 9.52 | -8.64 | 0.0 | 1.88 | -20.31 | 0.0 | 1.00 | -26.81 | 0.0 | 1055 | 0.0 | 0.0 |
| 21Q1 (3) | 13.15 | 22.44 | 0.0 | 1.37 | -12.74 | 0.0 | 0.31 | 6.9 | 0.0 | 0.18 | -14.29 | 0.0 | 10.42 | -28.73 | 0.0 | 2.36 | -12.69 | 0.0 | 1.37 | -29.99 | 0.0 | 1055 | 0.0 | 0.0 |
| 20Q4 (2) | 10.74 | -34.67 | 0.0 | 1.57 | 0.64 | 0.0 | 0.29 | 11.54 | 0.0 | 0.21 | 31.25 | 0.0 | 14.62 | 54.05 | 0.0 | 2.70 | 70.73 | 0.0 | 1.96 | 100.91 | 0.0 | 1055 | -5.72 | 0.0 |
| 20Q3 (1) | 16.44 | 0.0 | 0.0 | 1.56 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 9.49 | 0.0 | 0.0 | 1.58 | 0.0 | 0.0 | 0.97 | 0.0 | 0.0 | 1119 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 56.9 | -1.15 | 6.35 | 0.95 | 1.32 | -7.69 | 0.76 | 2.7 | 11.16 | 2.12 | 2.32 | -6.62 | 1.34 | 3.89 | 1097 | -0.63 |
| 2023 (9) | 57.56 | -6.3 | 6.29 | 0.96 | 1.43 | 16.26 | 0.74 | 5.71 | 10.93 | 7.75 | 2.48 | 24.08 | 1.29 | 12.82 | 1104 | 0.73 |
| 2022 (8) | 61.43 | 5.97 | 6.23 | 3.66 | 1.23 | -1.6 | 0.7 | 1.45 | 10.14 | -2.18 | 2.00 | -7.14 | 1.14 | -4.26 | 1096 | 4.58 |
| 2021 (7) | 57.97 | 5.63 | 6.01 | 5.07 | 1.25 | 6.84 | 0.69 | 1.47 | 10.37 | -0.53 | 2.16 | 1.14 | 1.19 | -3.94 | 1048 | -0.66 |
| 2020 (6) | 54.88 | 5.5 | 5.72 | 3.25 | 1.17 | 9.35 | 0.68 | -4.23 | 10.42 | -2.13 | 2.13 | 3.65 | 1.24 | -9.22 | 1055 | -5.72 |
| 2019 (5) | 52.02 | 4.75 | 5.54 | 1.47 | 1.07 | -1.83 | 0.71 | 0.0 | 10.65 | -3.14 | 2.06 | -6.29 | 1.36 | -4.54 | 1119 | 0 |
| 2018 (4) | 49.66 | -0.46 | 5.46 | 2.06 | 1.09 | 4.81 | 0.71 | 16.39 | 10.99 | 2.53 | 2.19 | 5.29 | 1.43 | 16.93 | 0 | 0 |
| 2017 (3) | 49.89 | -8.94 | 5.35 | -3.25 | 1.04 | -11.11 | 0.61 | 5.17 | 10.72 | 6.25 | 2.08 | -2.38 | 1.22 | 15.5 | 0 | 0 |
| 2016 (2) | 54.79 | 4.82 | 5.53 | 2.6 | 1.17 | 17.0 | 0.58 | 3.57 | 10.09 | -2.12 | 2.14 | 11.62 | 1.06 | -1.19 | 1095 | 0.0 |
| 2015 (1) | 52.27 | -1.19 | 5.39 | 5.07 | 1.0 | -3.85 | 0.56 | 9.8 | 10.31 | 0 | 1.91 | 0 | 1.07 | 0 | 1095 | 0.0 |