- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.58 | -23.89 | -31.56 | 0.43 | 19.44 | 19.44 | 0.23 | -11.54 | 43.75 | 0.4 | 150.0 | 122.22 | 16.67 | 56.94 | 74.54 | 8.91 | 16.23 | 110.05 | 15.50 | 228.49 | 224.72 | 202 | 0.0 | 0.0 |
| 23Q3 (19) | 3.39 | -31.24 | -13.74 | 0.36 | 0.0 | -14.29 | 0.26 | -3.7 | -13.33 | 0.16 | -27.27 | -36.0 | 10.62 | 45.43 | -0.63 | 7.67 | 40.04 | 0.47 | 4.72 | 5.77 | -25.81 | 202 | 0.0 | 0.0 |
| 23Q2 (18) | 4.93 | 54.55 | -6.27 | 0.36 | 0.0 | -5.26 | 0.27 | 17.39 | -12.9 | 0.22 | 10.0 | 4.76 | 7.30 | -35.29 | 1.08 | 5.48 | -24.04 | -7.07 | 4.46 | -28.82 | 11.77 | 202 | 0.0 | 0.0 |
| 23Q1 (17) | 3.19 | -15.38 | -36.2 | 0.36 | 0.0 | -12.2 | 0.23 | 43.75 | -23.33 | 0.2 | 11.11 | -9.09 | 11.29 | 18.18 | 37.63 | 7.21 | 69.89 | 20.17 | 6.27 | 31.31 | 42.49 | 202 | 0.0 | 0.0 |
| 22Q4 (16) | 3.77 | -4.07 | -43.39 | 0.36 | -14.29 | -28.0 | 0.16 | -46.67 | -50.0 | 0.18 | -28.0 | -10.0 | 9.55 | -10.65 | 27.19 | 4.24 | -44.4 | -11.67 | 4.77 | -24.94 | 58.99 | 202 | 0.0 | 0.0 |
| 22Q3 (15) | 3.93 | -25.29 | -43.53 | 0.42 | 10.53 | -4.55 | 0.3 | -3.23 | 3.45 | 0.25 | 19.05 | 38.89 | 10.69 | 47.93 | 69.05 | 7.63 | 29.52 | 83.21 | 6.36 | 59.34 | 145.97 | 202 | 0.0 | 4.12 |
| 22Q2 (14) | 5.26 | 5.2 | -9.62 | 0.38 | -7.32 | 0.0 | 0.31 | 3.33 | 40.91 | 0.21 | -4.55 | 31.25 | 7.22 | -11.9 | 10.65 | 5.89 | -1.77 | 55.91 | 3.99 | -9.26 | 45.22 | 202 | 0.0 | 4.12 |
| 22Q1 (13) | 5.0 | -24.92 | 5.71 | 0.41 | -18.0 | -4.65 | 0.3 | -6.25 | 36.36 | 0.22 | 10.0 | 15.79 | 8.20 | 9.22 | -9.8 | 6.00 | 24.87 | 29.0 | 4.40 | 46.52 | 9.54 | 202 | 0.0 | 4.12 |
| 21Q4 (12) | 6.66 | -4.31 | 42.0 | 0.5 | 13.64 | 35.14 | 0.32 | 10.34 | 88.24 | 0.2 | 11.11 | 42.86 | 7.51 | 18.76 | -4.84 | 4.80 | 15.32 | 32.56 | 3.00 | 16.12 | 0.6 | 202 | 4.12 | 4.12 |
| 21Q3 (11) | 6.96 | 19.59 | 84.62 | 0.44 | 15.79 | 15.79 | 0.29 | 31.82 | 52.63 | 0.18 | 12.5 | 20.0 | 6.32 | -3.18 | -37.28 | 4.17 | 10.23 | -17.32 | 2.59 | -5.93 | -35.0 | 194 | 0.0 | -1.52 |
| 21Q2 (10) | 5.82 | 23.04 | 12.57 | 0.38 | -11.63 | 8.57 | 0.22 | 0.0 | 10.0 | 0.16 | -15.79 | 0.0 | 6.53 | -28.18 | -3.55 | 3.78 | -18.73 | -2.29 | 2.75 | -31.56 | -11.17 | 194 | 0.0 | -1.52 |
| 21Q1 (9) | 4.73 | 0.85 | 43.77 | 0.43 | 16.22 | 13.16 | 0.22 | 29.41 | -15.38 | 0.19 | 35.71 | -5.0 | 9.09 | 15.23 | -21.29 | 4.65 | 28.32 | -41.14 | 4.02 | 34.57 | -33.92 | 194 | 0.0 | 0.52 |
| 20Q4 (8) | 4.69 | 24.4 | -6.76 | 0.37 | -2.63 | -15.91 | 0.17 | -10.53 | -10.53 | 0.14 | -6.67 | -6.67 | 7.89 | -21.73 | -9.81 | 3.62 | -28.08 | -4.04 | 2.99 | -24.98 | 0.1 | 194 | -1.52 | 0.52 |
| 20Q3 (7) | 3.77 | -27.08 | -23.68 | 0.38 | 8.57 | -7.32 | 0.19 | -5.0 | -20.83 | 0.15 | -6.25 | -6.25 | 10.08 | 48.89 | 21.45 | 5.04 | 30.28 | 3.74 | 3.98 | 28.56 | 22.84 | 197 | 0.0 | 2.07 |
| 20Q2 (6) | 5.17 | 57.14 | 16.97 | 0.35 | -7.89 | -20.45 | 0.2 | -23.08 | -20.0 | 0.16 | -20.0 | -5.88 | 6.77 | -41.39 | -31.99 | 3.87 | -51.05 | -31.61 | 3.09 | -49.09 | -19.54 | 197 | 2.07 | 2.07 |
| 20Q1 (5) | 3.29 | -34.59 | 13.06 | 0.38 | -13.64 | 0.0 | 0.26 | 36.84 | 13.04 | 0.2 | 33.33 | 25.0 | 11.55 | 32.04 | -11.55 | 7.90 | 109.21 | -0.01 | 6.08 | 103.85 | 10.56 | 193 | 0.0 | 0.0 |
| 19Q4 (4) | 5.03 | 1.82 | 0.0 | 0.44 | 7.32 | 0.0 | 0.19 | -20.83 | 0.0 | 0.15 | -6.25 | 0.0 | 8.75 | 5.4 | 0.0 | 3.78 | -22.25 | 0.0 | 2.98 | -7.93 | 0.0 | 193 | 0.0 | 0.0 |
| 19Q3 (3) | 4.94 | 11.76 | 0.0 | 0.41 | -6.82 | 0.0 | 0.24 | -4.0 | 0.0 | 0.16 | -5.88 | 0.0 | 8.30 | -16.63 | 0.0 | 4.86 | -14.11 | 0.0 | 3.24 | -15.79 | 0.0 | 193 | 0.0 | 0.0 |
| 19Q2 (2) | 4.42 | 51.89 | 0.0 | 0.44 | 15.79 | 0.0 | 0.25 | 8.7 | 0.0 | 0.17 | 6.25 | 0.0 | 9.95 | -23.77 | 0.0 | 5.66 | -28.44 | 0.0 | 3.85 | -30.05 | 0.0 | 193 | 0.0 | 0.0 |
| 19Q1 (1) | 2.91 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 13.06 | 0.0 | 0.0 | 7.90 | 0.0 | 0.0 | 5.50 | 0.0 | 0.0 | 193 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.08 | -21.6 | 1.51 | -3.82 | 0.99 | -7.48 | 0.99 | 15.12 | 10.72 | 22.68 | 7.03 | 18.02 | 7.03 | 46.84 | 202 | 0.0 |
| 2022 (9) | 17.96 | -25.69 | 1.57 | -10.29 | 1.07 | 1.9 | 0.86 | 17.81 | 8.74 | 20.73 | 5.96 | 37.14 | 4.79 | 58.54 | 202 | 0.0 |
| 2021 (8) | 24.17 | 42.85 | 1.75 | 19.05 | 1.05 | 28.05 | 0.73 | 12.31 | 7.24 | -16.66 | 4.34 | -10.36 | 3.02 | -21.38 | 202 | 4.12 |
| 2020 (7) | 16.92 | -2.2 | 1.47 | -11.98 | 0.82 | -9.89 | 0.65 | 0.0 | 8.69 | -10.0 | 4.85 | -7.87 | 3.84 | 2.25 | 194 | -1.52 |
| 2019 (6) | 17.3 | -1.48 | 1.67 | 3.09 | 0.91 | 4.6 | 0.65 | -5.8 | 9.65 | 4.64 | 5.26 | 6.17 | 3.76 | -4.38 | 197 | 2.07 |
| 2018 (5) | 17.56 | 28.18 | 1.62 | 50.0 | 0.87 | 11.54 | 0.69 | -2.82 | 9.23 | 17.03 | 4.95 | -12.98 | 3.93 | -24.18 | 193 | 2.66 |
| 2017 (4) | 13.7 | 80.03 | 1.08 | 31.71 | 0.78 | 105.26 | 0.71 | 12.7 | 7.88 | -26.84 | 5.69 | 14.02 | 5.18 | -37.4 | 188 | 46.88 |
| 2016 (3) | 7.61 | -29.99 | 0.82 | -2.38 | 0.38 | -30.91 | 0.63 | -7.35 | 10.78 | 39.44 | 4.99 | -1.31 | 8.28 | 32.34 | 128 | -10.49 |
| 2015 (2) | 10.87 | -17.78 | 0.84 | -2.33 | 0.55 | -5.17 | 0.68 | 83.78 | 7.73 | 18.79 | 5.06 | 15.33 | 6.26 | 123.52 | 143 | -3.38 |
| 2014 (1) | 13.22 | 14.86 | 0.86 | 4.88 | 0.58 | 11.54 | 0.37 | 8.82 | 6.51 | 0 | 4.39 | 0 | 2.80 | 0 | 148 | 2.78 |
